Weekly updates from BLDG 25

The Hunt Is On

Each week for the month of May we’re giving you a chance to win a two night trip for four to Miami Beach! You’ll be staying at The Betsy – South Beach hotel, and what’s more, the prize also includes a $500 Free People shopping spree along with fun FP swag!

Where better to get away this summer than Miami Beach, FL? We traveled there to shoot our May catalog, and had such a blast that we want to send our biggest fans back to carry on the fun. But good times don’t come easy, and we’re making you work before you can play by sending you on a wild hunt.

Each week, The Hunt Is On symbol will be buried some place on the internet (, , bldg 25, facebook, twitter, tumblr, pinterest, vimeo, youtube, rdio, etc.) for you all to find. A new riddle will be posted to every Monday for you to solve and uncover exactly where it’s hidden.

The Symbol

Find the symbol and click to follow its link and win your first prize. There will be new preliminary prizes (10% off, free shipping, & more!) each week for everyone who finds the symbol, and every time you find it you’ll also be entered to win the grand prize vacation! The more riddles you solve, the more entries you get into the grand prize, and the better chance you have to win!

Happy hunting everyone!

Tip: Share with your friends to have an even better chance of winning. Since the trip is for you and three friends, if one of you wins, four of you can go!

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Faith -May 8, 2012, 11:02AM

Sigh… this is when being Canadian sucks…

Becca -May 8, 2012, 12:06PM

Wow! You guys are so generous with all the giveaways. This is so fun, I found the first clue already! Great idea, FP!

Ash -May 8, 2012, 12:27PM

This is definitely when being a Canadian sucks. Good luck to everyone

Ada -May 8, 2012, 4:17PM

I thought you guys sent word that you’re opening stores in Canada (my inbox told me so). Why isn’t Canada included in this contest when you’re opening a flagship here? Good luck to those below us entering.

Mel -May 8, 2012, 4:24PM

But no free shipping to Germany?! That sucks, too…! :(

Amanda -May 8, 2012, 9:35PM


My hair is naturally blonde. I am so sorry I posted the answer to the riddle this morning…hadn’t had my coffee and was desperate to enter the contest but still confused as to how exactly..


Victoria Vo -May 8, 2012, 10:49PM

It took me 10 minutes to figure it out :)
I was having trouble referring a friend. It kept on saying ‘Your name is a required field and may not contain punctuation.’ what was I doing wrong? I put my friend’s name in the NAME column and their email address in the other. what do i do? xx

alison -May 8, 2012, 11:56PM

I’m so confused with this… wouldn’t it just be any horoscope website? i’m a really smart person but I have no idea what they are looking for…

Justine H. -May 9, 2012, 12:35AM

Canadian and this saddens me :( Goodluck to everyone though! Sounds very exciting!

Victoria -May 9, 2012, 2:16AM

you have to look for the symbol on the website and click on it :)

Victoria -May 9, 2012, 2:16AM

oh for Alison

Tehya -May 9, 2012, 10:46AM

this is so hard!! I have no idea where to look haha :)

Ayana -May 9, 2012, 12:32PM

I finally figured it out, funny thing is I checked the same place like 50 times and didn’t notice it.. :)

Jean at The Betsy -May 9, 2012, 1:34PM

We are looking forward to welcoming the winner – You can get a preview of your prize by visiting our website at

Good luck to everyone!

taylor -May 9, 2012, 3:03PM

i know where its pretty sure!! but i cant find the symbol on the page!! is it really tiny?

taylor -May 9, 2012, 3:21PM

I GOT IT!! very cleverr..

Kim -May 9, 2012, 5:25PM

took me 20 minutes to figure it out :) haha

Bella -May 9, 2012, 6:06PM

Ahhhhh….. where is it?????

Becky -May 9, 2012, 7:41PM

I think I know where it is… but I can’t see it. Is it small???

Alexa -May 9, 2012, 8:25PM

Is it on the FP website or all over the internet?

Alexa -May 9, 2012, 9:23PM


Bella -May 9, 2012, 10:28PM

I got it!!!!!!! Ya!!!!, wait do you know how you can use the ten percent off thing?

Jen -May 10, 2012, 12:12AM

Am I suppose to get something when I click on the ‘symbol’??

jaslin -May 10, 2012, 6:07AM

Give me a hint, I’ve searched the zodiac cuff and necklace page a bazillion times …… : {

Alexa -May 10, 2012, 9:29AM

Bella: I think getting 10% off is a prize, you have to be picked I think

Alexa -May 10, 2012, 9:33AM

Just kidding….

fp naomi -May 10, 2012, 1:58PM

Hey Everyone, just to clarify about getting the promo,,,once you find the hidden symbol and *click* on it, it will take you to where you can enter the sweepstakes. you have to enter, and after doing so you will receive a confirmation email. in that email, you will receive the promo. click on it where it says to, and it will take you to, automatically applying the discount to your cart. let me know if you have any more questions! i hope that makes sense :)

Evelyn -May 10, 2012, 7:05PM

Do you have to click on a certain item? Or is it in a catagory?

Maddi -May 10, 2012, 8:02PM

Do you look on the FreePeople website or anywhere?

Maddi -May 10, 2012, 8:45PM

yayyyy i got it!!! I love free people!!!!!

Rachel -May 11, 2012, 3:09PM

where is it!!!!!!!!

daniela -May 12, 2012, 12:00PM

i think i’m on the right page of where to find the “link” but i can’t seem to find it ANYWHERE and i’ve been looking for like 20 minutes already!!! :(

Isabell -May 13, 2012, 5:43PM

im a minor should i enter the sweepstakes in my name or in my parents ( i read the official rules and it said “If potential Grand Prize Winner is a minor in her/his state of residence, Grand Prize may be awarded in the name of her/his parent or legal guardian.” but it also said “Sweepstakes is open only to legal residents of the 50 United States and District of Columbia, 18 years or older as of date of entry”

ally -May 13, 2012, 9:47PM

can anybody give me a hint, i have been searching for this symbol for 7 hours straight, and i cant even figure out the riddle…zodiac sign, and reading? what does this meann??!!???!!???

stephmichelle -May 14, 2012, 10:07AM

where do we submit our answers? or do we just post a comment? :o

Lea -May 24, 2012, 10:58PM

WOW I don’t get it, Jill came tumbling!

laurie -May 28, 2012, 6:29PM

wait i think i found the clue but when i click on it it says the sweepstakes is over or hasn’t started yet, whaat?

Cassie -May 28, 2012, 10:19PM

Laurie.. you mean week 3 or this weeks.. week 4? FP naomi, is it cause its a holiday that theres no week 4 yet>??

Marisa -May 29, 2012, 12:30AM

is there no week 4?

Valerie -May 31, 2012, 5:14PM

Got it!!! no prob!!! It was definitely in this weeks clue!!!! plus the extra entries for sending out 10 people invitations! thanks FP!!!

Jessica -June 3, 2012, 5:53PM

I guess there isn’t a winner? It’s been 2 days and no blog/announcement yet about the winner :/ ?????

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