Weekly updates from BLDG 25

Obsessions: Swim

It’s that time of year where swim becomes an important thought: summer vacation, weekend park hang-outs and the notion of being free. We love a good bikini — it’s a necessity.

Here at Free People we think about swim as a lifestyle — we daydream about the beach girl, so we wanted to find out what our fashion manager and buyer for swim and intimates are thinking about this summer.


I am currently obsessed with NY summers: the fireflies at night, rooftop BBQs, cycles through the tree-lined streets, beach days to the Rockaways, avocado for breakfast, homemade kale juice, Hawaiian oil, como shambala body lotion, rooftop yoga, Indian print bikinis, mix and match bikinis, cotton beach throws, Neil Young, and harvest moon.


When I think about Free People swim, I think of…

A girl who jumps out of bed at 7 am, the sky is blue and NY is waking up…  she goes to the roof and does her sun salutation… pure escapism in an urban dwelling… makes herself a green juice, then heads to the Rockaways with her friends, surf’s up. Salty hair and sun-kissed skin, Rockaway taco snack, subway home, watch the sun set behind Manhattan. Sleepy, bed.

swimShop our Swim collection and check out more Fashion Trend posts

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Eva -June 19, 2012, 12:02PM

right there with ya…I recently just moved from Broadchannel, NY which is a 5 minute hop to Rockaway Beach…to the Catskill Mountains – miss it so much!

Christina -June 19, 2012, 3:42PM

Love these all! Can’t wait to take a ride down to the beach soon. :)

Come check out some tasty summer foods I made this past weekend.


brianna -June 20, 2012, 12:39AM

love this post….where is the blue & white print bikini with the coral bottoms from? i’m obsessed

talia -September 3, 2012, 2:08AM

I really want to know where the pretty print bikini and neon bottoms are from! I LOVE them, they are the best swimmers I have seen…ever!

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