Weekly updates from BLDG 25

Earth Day’s Coming… & We Need A Photo Of You!

While we love to appreciate nature every single day, how beautiful is it that there’s an entire day dedicated to giving thanks to the Earth on which we live?!

Earth Day is one week away, and this year we’ve come up with an idea that we’re quite excited about. It involves you. We want to celebrate this wonderful day with you by seeing who you are and where you live!

All we need is for you to upload a photo of yourself holding some flowers to Instagram by Sunday, April 20th, and hashtag it #FPEarth. But here’s the catch: We need you to try and frame the photo exactly like these…

Melissa flowers

Brigette flowers

Jana flowers

…because the plan is to put a bunch of them together into a little stop-motion-esque video. Something like this:


Oh, and whoever posts our favorite photo will be receiving a $200 Free People gift card. :)

So, let’s break it down:

1. Hold a bunch of flowers in the middle of your body, using both hands.

2. Have the picture taken straight on.

3. Make sure the picture is a full square.

4. Frame it so that you are directly in the center of the picture, width-wise.

5. The picture should begin at about mid-thigh, and have about a foot of space left above your head.

Got it? Awesome.

Post away, earth lovers!

Girls with flowers in their faces

Follow Free People on Instagram!

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Allison -April 15, 2014, 9:58AM

Hi FP gals and guys! When is the deadline to submit Earth photos?

fp brigette -April 15, 2014, 10:04AM

Allison – the deadline is end of day Sunday, April 20th! :)

Stacey -April 15, 2014, 11:18AM

Awesome! Can’t wait to see the final product! My friends and I will definitely be submitting! :)


Andrea -April 15, 2014, 11:34AM

whatever came of the #FPonemillion contest? I feel like I never saw a winner, but maybe I missed it.

Ariana -April 15, 2014, 1:25PM

Can we submit multiple photos?

Jane -April 15, 2014, 3:03PM

I wonder the same thing… can we post more than one picture?

Tiffany -April 15, 2014, 4:12PM

Will certainly be entering! Can’t wait :))
Xx, Tiffany |

Donna Valentino -April 15, 2014, 5:43PM

I will be entering a picture so excited to share Free people and flowers for Earth day!!!

Jennydee -April 15, 2014, 6:09PM

I’m SUPER excited to enter this! :)
Jenny❤︎dee Photography

Libni -April 15, 2014, 10:26PM

Aplica para Venezuela?

Emily -April 16, 2014, 5:09AM

Can anyone enter? People from all over the world?

Nina -April 16, 2014, 11:40AM

When should it be submitted by?

Mallory -April 16, 2014, 12:32PM

Love this idea! I can’t wait to participate and see the finished project!
xx mallory

fp brigette -April 16, 2014, 1:15PM

Emily & Libni – Anyone can enter! :)

& Nina – Please submit by this coming Sunday, April 20th!

We’ve already gotten a bunch of great submissions — keep ’em coming, everyone!

jessi -April 18, 2014, 12:14PM

does it have to be on instagram or can it be posted to fpme?

Calia Minassian -April 18, 2014, 2:12PM
Meghan -April 20, 2014, 11:24PM

Done and done! @mtrimmy :)

Linda -April 21, 2014, 9:57AM

When and where will the winner be announced?

Kristen -April 22, 2014, 1:08PM

Beautiful pictures!!!! When will the winner be announced?

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