Announcing #FPBFF

They’re your go-to for midday coffee. The morning yoga crew. You stay up all night talking about…well, we can’t share that. But the point is that they let you be you. Weird. Messy. A complete nerd. They’re pretty much your favorites.

Sound familiar? Yup, we’re talking about your bff’s…the girl gang…the squad…whatever you want to call them. This month we’re celebrating the world of #FPBFF with our September catalog and an all-new campaign to win dinner and drinks at Dimes Restaurant in NYC with Free People and some of our favorite model, blogger and influencer #FPBFF(‘s). The event takes place on October 11th.

150625_13_B_159 1Get the look: Hooded Fluffy CoatBetter Be Good To Me PlaysuitVegan Leather Collarless JacketSpace Dye TeeFrench Quarter Crew Sock,Destroyed Ankle SkinnySummer Snowbird Boot

We’re giving you three ways to win, and a runner-up in each category will win a custom #FPBFF denim jacket. Scroll down for details!

BLOG_0392Get the look: About A Girl Vegan Skirt, Marquis Heel BootLennox Platform Ankle BootFP X Courtney Plaid SkirtDay For Night Platform Ankle Boot

How to Enter:
Instagram: Show us your BFFs!
1. Follow @ Free People on Instagram
2. Upload a photo of you and your best friend(s) using the hashtag #FPBFF
3. Tag your friend(s)!
4. Each girl in our favorite crew will win a spot at dinner on October 11th.
(Crews of up to 5 girls only, please!)

160625_39_A_154 1Get the look: We the Free Gwen HenleyCoastal Bead PendantMemory Lane Lieutenant Hat

Email: Open to making new BFFs & want to enter solo?
1. Head to the landing page and enter your email for a chance to win.
2. One lucky winner will be awarded flights to NYC (up to $350), 2 nights’ stay at a NYC hotel and a spot at dinner on October 11th.

FP Me: Because FP Me is the ultimate girl gang…
1. Upload any photo of you and your #FPBFF to FP Me (Don’t know how to upload? Find directions here!)
2. One winner will receive a spot for them and a best friend at dinner on October 11th.

Find terms & conditions + further info here:

160625_34_A_174Get the look:Roxy Dene Distressed Felt HatBy The Fire Mini DressAuburn Tall BootBeck DressFlorence Skinny ScarfZip Around CrossbodyGrafton Over the Knee Boot


+How do you spend time with your BFF? Comment below!


  1. I love this idea! My best friend Taylor and I love to adventure outdoors, make arts and crafts and model for my photographer boyfriend. Whatever we’re doing, we’re laughing! We are currently planning a roadtrip to California for next Spring/Summer but as artists, NYC is on our bucket list!!

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