shooting our august catalog

when our team returned from morocco after shooting our latest catalog and shared all of their photos, i was completely blown away. the desert setting in the photos almost looked unreal – like something out of a dream. their experience shooting this book must have been incredible and these behind the scenes photos give you a glimpse of what it was like…

our team flew into marrakesh, and from there they traveled to morocco’s “hollywood town” of ouarzazate.  they then drove seven hours into the desert, arriving in the dark of night.  when they woke up, this is what they saw:

they had the option of sleeping in the tents, or outside!

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the dressing room.

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clothing takes over…

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our senior stylist gets model klara wester ready for the shoot.

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photographer benjamin alexander huseby at work in the sand.

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pretty set.

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camels in the background.

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from afar.

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models klara wester and hind sahli step out in another look…

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…and up the hill they go.

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the team.

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getting klara ready for another shot.

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tired from a long day.

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footsteps.

big thanks to our producer for these photos :)

shop the catalog here.

camel time

our august catalog is here! i’ve already told you about two of the models in this book, klara wester and hind sahli, but i failed to mention the other model – the camel!

our team named the beautiful “free people” camel who graces the cover and pages of our catalog janis joplin :)

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i think the name suits her, don’t you?

the reason they thought to call her that is because the other two camels, who our team got to ride, were named jimi hendrix and bob marley!

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i believe that’s jimi on the left and bob on the right :)

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pop up shopping

the urban outfitters interns organized a pop up shop over in building 543 today – they had apparel, accessories and stuff for the home at really low prices, sort of like the sample sales that we have for employees every once and a while. all proceeds are going to bike works. i think they did a great job and i scored some awesome finds! here are a few pics…

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here are the items i picked up:

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they match perfectly! unintentional :) i kindof want to wear the above four items together is that wierd?

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i love the shorts. thanks urban interns!

Trend Report

The sales have hit the stores and the Fall collections are slowly creeping in, already?! Yup I know!

It’s rather exciting though, I really like it when the transition time in fashion comes around. You can start fresh and experiment with new looks.

This weekend I fondled the runway shows to see what was cooking on the trends department. There’s a couple of key looks happening for Fall but the two that I’m liking the most are the “man up” look and the “Long View” as categorized by style.com

The sound of light weight, slightly oversized silk, satin and chiffon shirts combined with blazers, cardigans, waisted belts and the MUST HAVE for FALL long mesh or chiffon skirts.

Girls are going crazy over the maxi skirts and I’m one of them. They give a very elegant silhouette that I’m somewhat addicted to.

Below are some of the lovely skirts that are available at Free People and the looks the designers are running down the runway.

 

wait a sec, is that BOB?

our beloved customer service manager is pictured on this year’s eagles season tickets! to show their appreciation for their biggest fans, the eagles put their photos on the tickets, saying “we reached out to you to share your eagles stories with us and we were touched by the depths of your passion for eagles football.  all ten of this year’s tickets feature fans with a unique perspective on what it means to be an eagles fan.”

bob’s story? “i painted E-A-G-L-E-S on my neighbor’s roof for the planes flying overhead. now did she know about it? well…”

i love it! bob will also get to be on the field at game one to start off the eagles chant :)

thursday poll – edition 103



i’m all about slips right now.  they’re light and airy for summer and perfect for carrying over into fall and winter as layering pieces. i have my eye on a couple of these… which one is your favorite?

the loving tulle layering slip:

the fields of lace dress:
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the chiffon and lace tiered ruffle slip:
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the sleeveless ruffle up solid tunic:
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or the pointed maxi slip:
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the winner of last week’s poll was the vintage mandala bag with 42%!

free people august catalog sneak peak

“we went back to morocco for 7 days to shoot the august catalog. we traveled from marrakesh to morocco’s “hollywood town” of ouarzazate and then 7 hours into the sahara desert from there. it was an amazing trip… we laughed a lot, slept under the most stunning stars, rode camels… i will never forget this adventure.”

5

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27

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two

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back

much more to come…