On our website this week we’re getting a head start on the 4th of July festivities with a trend story all about the Americana style! To help celebrate the upcoming holiday we asked our display team to create a Free People version of the American flag. They came back to us with this incredible piece of artwork — and we want to give it away! Read more »
By Tracy Allen. Read more »
Happy Friday, everyone! Here’s a look at what we were up to this week. From meetings to ice cream breaks, all of the fundamentals were covered :) Have a great weekend! Read more »
Whattup Sugar Dumplins?
I had the utmost pleasure of traveling to the city of San Francisco with our dear fashion director Kristal. Here I’ll share some of these photos of what I hold so dear about the Bay Area. Read more »
One thing I love about living in Philly is how close in proximity we are to wonderful places, such as the Jersey beaches and NYC. This past weekend, we packed up the car and drove to Brooklyn for a little getaway. Read more »
In our newest short film Neighbor, Daisy Lowe plays a girl who is trying to get the attention of her neighbor across the way. We see her putting in a great deal of effort to appear effortlessly beautiful. In the first scene, she wakes up in the morning and quickly ducks to the floor to hide from him until she has put on some makeup and her sexiest lingerie. In another scene, she takes a store-bought pie out of a box and places it on a plate, being sure to get some flour on her face to appear as if she’s baking (again, wearing sexy lingerie). But as the short film progresses, we see her and her neighbor form a relationship and she becomes far more natural – joking with him playfully through the window, she wears a casual sweater, messy ponytail, and no makeup. Behind this sweet love story is a message, and it’s all about the effort we put in, in order to appear effortless. Read more »
Last Thursday, Free People had a very special office visitor: professional surfer Sage Erickson! Sage stopped by for a few hours en route to New York to check out the office and try on some FP product. I was excited to meet Sage since I grew up in a family of surfers and was curious as to whether we have traveled to some of the same surf spots over the years. As soon as I was introduced to her, I was taken back by her natural beauty and charismatic personality. Dressed in a reworked vintage dress she designed herself, with her hair pulled back in a low bun, she has a personal style that is elegantly effortless and carries herself with a cool confidence. She is so full of life and one of the most down to earth girls I have ever met. Read more »
There are just a few more days to enter our FP Me Pin & Win contest! Through June 13th, pin your favorite FP Me style pics for a chance to win a $500 Free People wardrobe! For more info and to enter, click here – and to inspire you, here are some of the latest style pics we’re loving! Read more »
By Tracy Allen. Read more »
Sometimes it really amazes me how many different things we have going on in the office each week. There never is a dull moment here at Free People home office, and I love that I am able to show you all a glimpse of what we are surrounded by every day. From the new interns starting to a special guest visitor, this was a fun week! Take a look. Read more »
We have something very exciting coming up next week! A new short film called Neighbor, starring Daisy Lowe and Jacques Naude! This adorable short film tells a really sweet love story, following Daisy through the seasons as she flirts with her neighbor across the way through the window. Read more »
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