What our Fp girls are into!


I get a little curious sometimes. I like to get inside the minds of other people here @ the office and find out what’s making them tick  and then maybe it will make me tick too.

I asked one of our Senior Buyers for Web what’s inspiring her at the moment. she’s one of those girls who always look stylish and on trend but adds little bits of quirkiness to her everyday look I sneek a glimpse at her almost everday and I’m never disapointed.

So here’s her lowdown on her style file;

“Hey! I’m loving heavy metal rings, knuckle rings and body armor jewelry and I’m loving big vintage kimonos worn as coats or jackets.

I’m loving the whole Chloe range too :) the little sensible satchels are gorge.

That 70’s mum vibe is rocking me. xxx”

[3:32 PM]:

OMG I forgot I am OBSESSED with Isabel Marants Fall collection .


meet the concept intern!

i am thrilled to introduce you to our new concept intern! i know a lot of you were very interested in this position and curious to see who we hired, so read on to get to know her a little bit and to see more of the beautiful concept boards that she put together. the one below was the overall inspiration board that she submitted with her application for the internship – she did an amazing job!

“When I flipped through magazines in search of tears to use in my inspiration board, I tried to keep an eye out for photos that exuded the Free People energy that has pulled so many hearts toward the brand. I sprinkled elephants, birds, and gems like vintage inspired lockets and beaded silk bracelets here and there to represent the freedom, love of life, and pull towards the one-of-a-kind that is so prevalent in the Free People aesthetic.”

Where are you going to school and what will you study?

I have just graduated high school and will attend the University of Pennsylvania in the fall. I hope to double major in English and Visual Studies.

What is your dream job?

I am floating in it! Ever since I first discovered Free People I have dreamed of becoming a FP girl! Even before I encountered the brand I knew that what I wanted most from a workplace was to be surrounded by an endless outpour of creative energy, and Free People epitomizes this ideal. From the moment I stepped into Building 15 I knew I had found it.

How would you describe your personal style? What are your favorite items from free people right now?

I love to wear pieces that are comfortable but make their presence known to me when I’m wearing them—clothes that, when put on, summon images to me and make me feel like I am in some distant land only realized in my dreams. My favorite Free People items now are the Paisly Garden Printed Tank, Vlatava Convertible Skirt, Military Ruffle Jacket, and the New Crinkle Floral Dress.

What color are you?

I’d like to think lime green because that is my favorite color… but I really alternate between mellow yellow and a deep, gray-tinged violet.

What is your motto?

In terms of survival: live and let live :)

In terms of personal philosophy: butterflies are free, and so are we.

What is your favorite hobby?

Running used to put me in my place of Zen, but ever since my shins decided to get injured, I have turned to tennis to fill that role. I also cannot think of a more uplifting activity than playing with my mischief maker, Rambo (who also happens to live up to his name).

If you could spend a day with anyone – dead or alive – who would it be?

I would love to spend a day with Roger Waters or David Gilmour of Pink Floyd to learn what went through their head when they wrote such brilliant lyrics and produced such beautiful melodies. I would also have loved to spend a day with the creative genius that was Alexander McQueen.

dreamscapes flattened copy

With this concept I strived to capture the fleeting moment of bliss that, when experienced, seems to last a lifetime. I chose colors and blended photos in order to achieve a mood of serenity, and featured girls adorned in ruffles and lace to characterize the optimistic, girly Free People girl that wears her heart on her sleeve and soaks up life. I chose to accessorize the board with rings and brooches that bring to mind images of translucent waters and cloud-crinkled skies.

Cool chic flattened (2)

this concept board is set in the heart of September—that time when a trace still remains of the warmth of summer but the chill of oncoming October begins to settle over the land. The inspiration centers around a girl who is relaxed, cool, and calm and wears clothes that reflect those same qualities. It is Sunday morning and she runs to the market to pick up fresh vegetables and basks in the tranquility of the a.m.. To balance the tomboy elements in her look, she highlights her femininity (and her rocker edge) through subtle sparkle by implementing marcasite rings and brooches and clothing with stud embellishments into her wardrobe.

fleur flattened

This mood board encompasses everything that is girly and sweet about the Free People Girl. Flowers strike her fancy…so what does the Free People girl do? She wears them, of course. In this collage, the flower child can be found blossoming underwater or else reading within terrestrial jurisdiction, as well as pedaling through the town, leaving a trail of silk behind her.

It’s patchwork time!

Patchwork is back on the radar, just like when Gloria Vanderbilt rocked it in the 70’s. Some of my favorite designers have experimented with this traditional craft in their runway collections.  It’s a look that has “old world charm” written all over it!

Full of nostalgia it’s a look I would tone down with distressed denim heavy vintage belts and boho footwear.

Perfect for days in the park, riding your bike through the city and walking your dog

summertime and the livin’s easy…

with the start of summer upon us and independence day just around the corner, the timing is certainly appropriate for our new web theme – americana picnic.  imagine a hot summer day, throwing cutoffs and a tee or a sundress over your bathing suit and heading to the park for a picnic with friends.  a blanket spread across crisp green grass, the plucking of guitar strings and the smoky smell of barbecue wafting through the air.  cooling off with a quick dip in the lake, letting the warm rays dry your sun-kissed skin.  picking flowers to weave into a headband and eating strawberries and ice cream. telling stories as the sun goes down and catching fireflies in humid starlit skies.  it is a collective memory that we all share…the sounds and scents of summer.

here is some imagery that this trend brought to mind…











shop our americana picnic selections here!

click on images for sources.

rocky mountain high

anyone heading to the telluride bluegrass festival this weekend? i wish i was…there are a couple of bands playing that i really like, and it looks so beautiful and relaxing there – it definitely seems to draw a really laid back, hippie crowd.  colorado is one of the few states in the US i’ve never been to, and i really want to change that very soon…

among the bands playing are alison krauss, yonder mountain string band, bela fleck, edward sharpe and mumford and sons!







there are some really cool old school photos on the website too.

fp upper east event!

Free People Upper East is teaming up with the National Breast Cancer Foundation and Move Into Greatness Yoga Studio to help fight Breast Cancer!

*Come donate the weekend of the 19th and have your name entered to win a gift certificate to Free People and a complimentary One on One Training session with Colleen Wahl, owner of Move Into Greatness Yoga Studio on the Upper East Side (value $100).


*Every dollar you donate equals how many times you will be entered to win!!
*Buy something pink and have your name entered an extra 2x!
* Winner will be announced Sunday, June 20th.

Come get involved in your community and enter to win! Our stylists will be on hand to help you pick out your perfect weekend outfit!

All proceeds will go directly to the National Breast Cancer Foundation. We will have brochures and pink ribbons available for you at checkout!

Can’t wait to see you there!

♥ Free People Upper East

Start Time: Saturday, June 19, 2010 at 10:00am

End Time: Sunday, June 20, 2010 at 7:00pm

1319 3rd Avenue

New York, NY