Weekly updates from BLDG 25

january catalog photographer, guy aroch




when i heard that our january catalog was being shot in paris by guy aroch, i knew before even seeing it that it was going to be amazing. i’ve been a fan of his work for some time now and have a lot of his photos saved in my inspiration folder.  in addition to his knack for beautiful lighting and rich colors, he has a magical way of capturing a fleeting moment.  looking through our paris book i don’t see a catalog, i see a photo diary of two girls’ adventure through paris as if they were being followed around and photographed without knowing. here’s some more of guy’s inspiring work (some featuring model elsa hosk, one of our january catalog models!).





go see more of his beautiful work here. the images of guy shooting our paris catalog were taken by thomas northcut.

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Amanda Kay -January 10, 2011, 1:11PM

I absolutely adore this catalog. I always love the photography and the designs freepeople offers, but this time you’ve blown me away. I feel as though I’ve descended into a drowsy fantasy world. Wonderful job.

lisy -January 10, 2011, 1:27PM


Nika -January 10, 2011, 1:57PM

amazing :)

JolieLaid -January 10, 2011, 1:59PM

Love the new catalog! The atmosphere and overall look of each photo looks as I imagine Paris to really be like in person. Stunning photos!

Elizabeth -January 10, 2011, 2:13PM

i not only like it!!! i absolutely am in love with it!! your captured paris perfectly and made it like a vintage dream. the new stuff is beautiful. you guys always manage to amaze me!

sweet road -January 10, 2011, 2:43PM

both his and thomas’ photos have great softes tones. great choices!

Tina -January 10, 2011, 3:38PM

A-mazing! Can’t wait to go through the whole catalog!

Bev Wight -January 10, 2011, 4:37PM

My new hero…Guy!! I’m an aspiring photographer and lover of
Free People! You’re livin my dream Guy! Love all of these shots ~

Lauren S -January 10, 2011, 7:06PM

I just looked through the January catalog and it’s amazing!
And tell whoever hired Guy Aroch THANK YOU! I’m a huge fan of his work and I have a ton of his photos saved on my computer too.
That one with the red truck.. LOVE it!!
And this one is my absolute fav:

Jeannie -January 10, 2011, 8:13PM

Love these photographs! Just went through the new catalog. I love the city vibe after a few more rural based catalogs!

Spontaneous Reality -January 10, 2011, 8:23PM

great body of work…the nostalgic feel captures paris perfectly..almost like your watching from across the street!

Anonymous -January 11, 2011, 1:05AM

love the items on this month’s catalog, very beautiful. a bit expensive, gonna have to wait for the sale. p.s., his new model is absoluetly beautiful and has a peaceful face$detail-item$

keep her!

kaylyn gray -January 11, 2011, 2:58AM

i’m in love with these photos. i went to france as a gift two years ago for christmas/new years. It’s always been my dream to study in france and these photos are so inspirational! i love them, this photographer is awesome and so is the video on the free people home page! simply amazing :)

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