Weekly updates from BLDG 25

Freja Beha Erichsen x Free People – Catalog Sneak Peek!

I have been so excited to share our February catalog sneak peek, featuring one of my favorite models – Freja Beha Erichsen! She brings an amazing edgy attitude to our tomboy Lou styles and looks beyond gorgeous showing a softer Candy and Meadow side as well. The catalog was shot by Joshua Allen and drops next week – here’s a little preview!









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catarina -February 2, 2012, 11:57AM


Anonymous -February 2, 2012, 12:38PM


Mary R. -February 2, 2012, 12:54PM

Love!!!! Especially the last look and the white dress with the lace-up chest area. :O

sophia -February 2, 2012, 12:59PM

great looks, but i think they would have looked much better on a more feminine model, she looks way too thin and somehow boisterous

zaika -February 2, 2012, 1:03PM

very nice collection, however, the models are way to thin it’s kind of creepy and unrealistic, most of women don’t look that way

zaika -February 2, 2012, 1:05PM

I don’t understand what is so scary about curvy women

Anuschka -February 2, 2012, 1:05PM

Love freja and the clothes, but i think they would have looked better on someone less thin, like your usual models.

Anonymous -February 2, 2012, 1:37PM

love it… free people has edge!!!

jen -February 2, 2012, 1:43PM

@zaika what about fit women scares you?

Laur -February 2, 2012, 2:06PM

They are not fit, they are grotesquely thin. I said something about it before. I am 5’10” and weigh 135…and I don’t even look that starved.

megan -February 2, 2012, 2:12PM

I really like the first and last looks!!!

Anonymous -February 2, 2012, 2:17PM

For such a progressive company Free People makes horribly bad judgment calls about their models. THESE ARE NOT REAL WOMEN THEY ARE 100% CONTRIBUTING TO ANOREXIA IN THIS COUNTRY 99% OF WOMEN DO NOT LOOK LIKE THIS AND THE WORLD(along with Free People) IS SHOVING THIS STEREOTYPE DOWN OUR THROATS! AS A WOMAN STRUGGLING WITH ANOREXIA I FIND THIS SHOCKING AND OFFENSIVE! Really FP? These models are STARVING, even if they weren’t they are causing other girls to starve themselves in order to try and be what the world thinks is “BEAUTIFUL” WOMEN OF ALL SHAPES, RACES, AND SIZES ARE BEAUTIFUL!!!!!!!!!!

Anonymous -February 2, 2012, 2:20PM

This is why I have an eating disorder

J -February 2, 2012, 2:29PM

I love these looks, and this model looks like Jane Fonda.

Anonymous -February 2, 2012, 2:38PM

I can’t wait she’s such beautiful person. Gosh so simple and yet mysterious at the same time. I love her.

Gezelle -February 2, 2012, 2:42PM

FREJA! free spirit + rock & roll + natural beauty. I LOVE HER. the photos are faaaaaaaaaantastic

Savannah Marie -February 2, 2012, 2:52PM

She is GORGEOUS! Can’t wait to see the catalog!
Have a beautiful day!
Savannah Marie

Anonymous -February 2, 2012, 3:01PM

no. you have an eating disorder because you are mentally ill, not because a company is using a thin model.
and yes 90% of women do not look like this, because 90% women are not runway models.
these women are SCOUTED ALL OVER THE WORLD for their long thin bodies.

Anonymous -February 2, 2012, 3:06PM

skeleton face.

tara -February 2, 2012, 3:11PM

Your eating disorder has nothing to do with Free People, love yourself and stop blaming others for your problems. We ALL play with the cards we are dealt. jeez

Michelle -February 2, 2012, 3:15PM

First of all I wanted to say- these clothes are beautiful.

Second of all, you guys need to stop complaining about the model. I totally agree with the poster above who said, “no. you have an eating disorder because you are mentally ill, not because a company is using a thin model.” I think the model was a perfectly fine choice. She has a beautiful face and her boyish figure displays the clothing nicely.
Personally I have a curvier figure, but that doesn’t mean I cannot appreciate other body types, nor do I think every model needs to look like me in order to consider myself beautiful.
Basically, stop being a sheep and learn to think for yourself.

Anonymous -February 2, 2012, 3:16PM

Everyone who comes on this page to leave a comment on the weight and look of the models….really need to get a life…

Jen -February 2, 2012, 3:20PM

Women take responsibility for your issues! When u stop blaming other ppl for your eating disorders or for your figure, you can then change yourself. These ad’s are not about you nor your figure. Its about beautiful clothing and art. I personally LOVE the last look of the jean jacket w the studded bag!
)Hope this comment didn’t offend anyone, just sayin)

Chelsea -February 2, 2012, 4:31PM

Does anyone else think the model looks kinda like Rachel McAdams in the last picture? It’s pretty freakin’ adorable.

Chelsea -February 2, 2012, 4:39PM

One side comment however… mental illness is a disease. It has a stigma. Just as a person with epilepsy isn’t at fault for having the disease, a person with a mental disorder isn’t at fault for having it. The poster may be trying to illuminate a point but it’s doing so by blaming a victim of a disease. In other words, please love each other and, most importantly, love yourself and be patient with yourself.

Really? -February 2, 2012, 4:39PM

Shut up already and go on a diet. Get over it. No one wants to see jiggley arms and thighs jumping around in mini skirts and that’s that.

abigail -February 2, 2012, 6:22PM

im dissapointed you used such an anorexic looking model, i love FP, and am upset you would go this far.

Casey -February 2, 2012, 7:03PM

Look at all these assholes body-shaming a model just because she doesn’t look like you. Being thin doesn’t make her less feminine or less of a woman. That is such a degrading thing to say.

Free People is not why one commentator is ‘anorexic” (I highly doubt you are. Nobody suffering from an eating disorder flat out says that. I recovered from

Casey -February 2, 2012, 7:06PM

*from anorexia 7 years ago. Some of you people have a lot ofnerve making snap judgments and thinking you have the authority and even the PhD to diagnose someone as anorexic just because she doesn’t look like you).

Taylor -February 2, 2012, 9:26PM

Just because someone is thin, doesn’t mean they are anorexic or bulimic. Some positivity would be nice…I will start! I really love her hair!–such cool styles you used also! I love how the outfits bring together the 60’s 70’s 80’s and 90’s without them looking dated! Mission accomplished! beautiful! can’t wait for the catalog to come out! :)

lynsielouwho -February 2, 2012, 9:27PM

I think she is beautiful! Love the hair in the 2nd look, as well as the styling and love her dimples in the last! Her look is so versatile! Love it!!

Lal -February 2, 2012, 10:03PM

i lovvve all her tattoos. can’t wait for the catalog!

emma -February 2, 2012, 10:55PM

what a beautiful human she is!!!
L-O-V-E that sixth look.

Sarah -February 2, 2012, 11:48PM

Beautiful outfits! So excited to shop from this line. Really to bad we need to ruin blogs by talking about other things besides these amazing clothes. Thank you free people for always making me feel amazing in your clothes!

susie -February 3, 2012, 12:23AM

She is my favorite model for her cool rocker look, and I’m so happy that that energy has been brought to FP. perfect. I’ve never seen her look so sweet, I like her even more now! As far as her body type, if you learn what looks good on your own body, then the model’s body shouldn’t be an issue. They just need someone who will display all the clothes well, so it makes sense. Just appreciate the great looks and think of how to adapt them to yourself! That’s what style is anyway: personalizing.

Ashley -February 4, 2012, 12:31PM

Sarah- Oh yes how dare we “ruin” the blog by talking about something other than clothes. Blogs aren’t for discussing anything serious like body image and mental disorders-duh. This is a lifestyle blog, not just about fashion. A lot of impressionable girls (and boys)read this blog and look to FP for cues on everything from the latest fashion trends, to music, art, recipes, and more. I think media has shoved unhealthy images of beauty down our throats and FP has perpetuated that with its latest choice of model.

Allison -February 4, 2012, 3:48PM

oh my god. shut up.

Angie R -February 5, 2012, 10:33AM

With Karlie Kloss in last months catalogue, and Freja Beha Erichsen in this months, you are making me fall in love with Free People even more than I already am :)

Sophie -February 8, 2012, 9:56PM

Love this shoot. So much so I did a sketch of the gorgeous Freja. Please check it out :)


fp julia -February 9, 2012, 9:15AM

Sophie – love it!!!

amelia -February 10, 2012, 2:47AM

i loooooooooooooooove all of them!!!!!

jane -February 10, 2012, 11:24PM

I’m not usually one to comment in on these things, but I am naturally really skinny and I get just as much flack for it. I’ve had to deal with people whispering behind my back and trying to shove unhealthy, artificial, and fatty foods down my throat my whole life, but I deal with it – we all have something to deal with. Seriously, learn to love yourself and your body. Self confidence overrides any outside influence.

Katie Martin -February 20, 2012, 9:11PM

I agree with Chelsea- I totally saw the resemblance to Rachel McAdams in the last picture! As for how thin she is, this model is definitely very thin. I was a little surprised to see they had picked someone that skinny, but her more androgynous face does make her more unusual than just any really skinny girl. But also realize that even though she is very skinny does NOT mean she is starving herself; there are millions of people in this world who are naturally waif-ish no matter how much they eat. I do agree that the media has problem with focusing on the very thin as the epitome of looking good, but there is no point in attacking this girl until you know the facts.Let’s just enjoy the fashion!

Lorz -March 2, 2012, 4:44PM

I’ve only just visited this site and after browsing some of the items I noticed the emanciated bodies of the models. A quick google search of the blog showed that other people are thinking the same way.

While some people are naturally teeny tiny in size, by plastering their physiques all over the advertisements, it sends a clear message to those of average build…super skinny = beautiful.

For those who say that anoerixia is a mental disease, they are right to an extent, but what CAUSES this disease? Media, advertising companies are shoving their perception of beauty down our throats constantly – Read this interesting study about how, when television was introduced to Fiji in 1995, eating disorders suddenly sprang into existence from almost nothing beforehand

faith -August 30, 2012, 4:26PM

this is why i starve myself. how am i supposed to help it when such skinny models are used to flaunt such beautiful clothing. i cant imagine how many other girls love fashion like myself to the point of starving to fit into it. this is why im dying. free people, please use a size 10 model, or a size 8, whatever, please help us feel more comfortable in our skin… and our clothes.

Angelique -December 14, 2012, 12:59PM

I’m 20, and much like some other commenters I’ve also had a very serious eating disorder in the past. I’ve always loved free people, and the catalogues were some of my favorite things to look at while I was anorexic. There’s no denying the fact that these girls are beautiful, but as a consumer I’d really appreciate it if you guys would start featuring more curvy and feminine models. If anything this type of marketing turns me off, I know that my body type no longer matches that of these girls and as such I doubt the fact that any of your items will look good on my more feminine shape.

Alexandra Moore -March 4, 2014, 9:25PM

Ohhhh…. Freja’s fashion style is to die for. There’s just about everything here I really want, must have, now….!
Truly gorgeous.

Thank you soooooo much for this amazing spread and all the fashion ideas.

I love it all.

But hey, some of the readers’ comments below are a bit snippy. Why do some people want to attack any girl who is naturally slender…?

Freja is gorgeous just the way she is.

Please don’t say things like that just because you don’t like slender women, or because Freja’s naturally slender and has petite breasts..?

She’s healthy. She’s smart. She’s beautiful.

Besides, there’s plenty of girls like this who are naturally slender. I’m one too. So I know.

I really get annoyed with people who want everyone to look the same, or worse for people to want us to look all big and pneumatic and overweight.

Let us naturally thin girls enjoy things as they are. We don’t go around saying nasty things about bigger women.
Honest, there are all sorts of natural shapes for girls. We thinnies are one of them.

If you don’t like the way Freja looks then be maybe you can look elsewhere or try to say something nice at least.

– Alexxxxx

stacy -September 16, 2015, 11:24PM

love the saddle shoes

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