Weekly updates from BLDG 25

Introducing Maheya: Free People’s Herbal Dye Collection

Several months ago we first got word around the office of a new capsule collection of clothing made with herbal dyes, and I could barely contain my excitement. I’ve been experimenting with natural dyes throughout the past year and there is something incredibly gratifying about wearing something that you know was made without any chemicals. When I saw the first pieces in this collection, I was completely blown away.  The  pieces were designed along the same lines as our Endless Summer collection – light, breezy silhouettes that you throw on and never want to take off because they just seem to float on your body. The colors are exquisite, and due to the process of dyeing these garments individually by hand, no two are alike. The story behind the line makes it even more amazing, and I could never do it justice, so watch the video below with the designers behind Maheya as they explain their inspiration and how this collection came to life.

Maheya: “Of the Earth.”

maheya herbal dye capsule

Dream Weaver Maxi, Saraswati Tunic, Lotus Path Top, V-Neck Button Trim Kaftan.

maheya herbal dye capsule

View the full Maheya collection!

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Shelley -April 22, 2013, 10:19AM

Amazing! I love it that each one is individually dyed by hand and that each one is unique. The tag is really cool too. We are in desperate need of more companies with a conscience!

Meg -April 22, 2013, 11:14AM

Natural, huh?
These look amazing!
Way to go mother Earth!

Leigh -April 22, 2013, 12:10PM

Where’s the weekly horoscope?

fpMina -April 22, 2013, 3:10PM

I’ve noticed a lot of tattoos on people connected with Free People. So I suggest you do a post about Free people employees,associates or just some people you guys know,that have one. Make sure to include lots of pictures,since your pictures are always so inspiring.

MacK Mars -April 22, 2013, 3:19PM

This is amazing!! Beautiful concept and beautiful designs!

MacK @ SoulMakes Blog

fp julia -April 22, 2013, 3:44PM

Mina – see here, here, here and here!

Kristina -April 22, 2013, 5:55PM

I’m a little confused, where is it that they learned this technique from? “These women, they” etc. I’d love to know where.

Angie Rask -April 23, 2013, 12:06AM

I am so happy to see Free People embracing natural dye techniques! The clothing looks beautiful and effortless, and it is really cool that this line launched on earth day! :)

Interesting -April 24, 2013, 6:18AM

Maheya means “of the earth” really? In what language? googling it and cant find anything except references to this collection.

Megan -April 25, 2013, 3:58PM

Kristina- the women that make these dye prints are self-taught, they were given the facilities to work in and the opportunity to play, and the patterns you see are what they came up with!

kathryn flint -May 4, 2013, 6:54PM


Christine -May 6, 2013, 12:41AM


I like how your normal clothing does not support slavery, but I love how this line is sustainable AND ethical!!! FP is already my fav store! When will you make all of your clothing sustainable and ethical?!?!?!?



Sheryl -June 20, 2013, 1:07AM

Is this line going to be sustained, with new future seasonal collections? Hint: please say yes :)

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