Stay inspired and dont miss a thing. Weekly updates from BLDG 25

cara has been with us at king of prussia, pa as an associate for quite a while now and has been a great part of our team. her hard work and love for the brand has landed her an operations internship at the home office this summer – we look forward to having you here, cara!

read on to get to know her a little bit better :)

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Post image for this week at the home office…

our team was hard at work in the web studio…

our creative director sat amongst a trail of (magazine) tears…

photo (8)



one of our creatives spray-painted shirts for the free people kickball team…



and swedish punk-rock group the bombettes stopped by our office to say hello!

Chloe C -Apr 02, 2010, 12:38PM
what fun it would be if your kickball team could come up and play the Stilettos in Providence!!! (Providence Kickball League) If there is any way in the coming season that would be possible, I will help facilitate logistics - aside from being fun, it would also be an epic fashion meetup. ????? Love, Chloe C. (mother of a Stiletto)
mags -Apr 01, 2010, 9:15PM
if you are ever looking to get rid of that sofa 5 pics up... I'll be glad to come down from Canada to take it off of your hands.... ;-) love being a fly on your wall!!!

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Post image for the latest from our facebook fans…






love these outdoorsy fan photos from our facebook page… the last two were taken in thailand and i think they’re beautiful!

the free people family extends far beyond the home office – the girls that work in our stores are amazing and they make shopping at the stores a special experience for everyone who walks in the door. today i’d like to introduce you to kim, from our torrance, CA store! read on to learn a little bit more about her and her personal style.

“i love delicate and light fabrics like lace, silk and chiffon.  i toughen it up by adding mixed-metal jewelry and accessories.  i am a juxtaposition of candy and lou by day and ginger by night!”

what is your theme song?

“head on” by the jesus and mary chain- this song gets me movin and groovin. (listen below!)

if you could go anywhere in the world, free of cost, where would you go?

cambodia to visit the motherland for the first time.

if you were stranded on an island, what three things would you want with you?

laptop with internet access for unlimited entertainment, my boyfriend for companionship and a vintage, champagne colored beaded gown.

what is the one article of clothing you can’t live without?

even though i’m a fashion junkie, this is a surprisingly difficult question to answer- everything i own i can’t live without! for the sake of answering this question i will say my stuart weitzman suede ankle boots because i can wear them from dawn to dusk and still dance in them all night long.

what is your biggest fear?

dying young :(

winter, spring, summer or fall?

spring- a season of celebration, rebirth and dewy flowers.

what color are you?

violet is harmonious and splendid and my favorite color.

what is your motto?

“the world is a playground and life is pushing my swing” – natalie kocsis.

what is your favorite hobby?

writing, living and dreaming of fashion.

if you could spend a day with anyone – dead or alive – who would it be?

my dad, who passed away when i was 8 – i’d love to spend a day as daddy’s little girl!

Create a MySpace Playlist at

i love her motto, and i love the jesus & mary chain :)

Post image for another party!

happy happy birthday to our amazing web and graphic designers!! you guys rock.



she loves cats and he loves bunnies, so that explains the awesome decorations on the cake- i especially love the cats climbing up the sides :) here’s a closeup:



her birthday gift was a ring by the amazing eric saeter, who we love. lucky girl!

carrie -Mar 28, 2010, 5:43PM
love the mayor mccheese shirt
Sophia -Mar 25, 2010, 7:54PM
Where, oh where, did you get that gorgeous antiqued mirrored dresser?!! I have been on the hunt for one for so long. Any info would be very much appreciated. Thank you.

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Post image for wednes-diy

a dog bed made of free people bags! our store manager in greenwich sent me the following photos and blurb that was so cute i had to share…

alison is from new york city and is one of our favorite customers in greenwich connecticut.  she saved and recycled our free people shopping bags to make a bed for her dog!  alison cut the fabric into small pieces and wrapped it carefully around a wire cord to create a base for the bed.  she then continued to double the wire cord and wrap the free people fabric strips around as she built the bed walls.  we think it looks amazing and her dogs are very happy campers!

alison made the bed for chelsea, the english cocker spaniel pictured above – but her other dog, ollie (below), likes to steal it because it’s so comfy!


those dogs do look very content! i love this project…it also sort of reminds me of the rag rugs we posted a little while ago (here). hmmm…maybe you could make a rag rug out of free people bags??

thanks for sharing alison!

J_me -Mar 26, 2010, 2:43PM
WOW! Very impressive!! I LOVE it! ;-)
Alison -Mar 24, 2010, 9:43PM
Hey, my names Alison, I made the bed It took about 8 bags (i think) and i would get 10 just in case

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Post image for more SXSW photos!

the first music festival of the season has come to a close… from what our fpgirls tell me, it’s a five day marathon of hitting as many possible shows as you can and going on very little sleep – but the opportunity to see so many amazing acts, many of them up-and-coming, makes it all worth it.

our free people store in austin had an event on friday featuring bands the boo who’s, jrl and the second grace, along with treats from hey cupcake! and giveaways for customers. luckily they had a camera on hand to capture all the fun!










how adorable is this little girl in the last pic? our youngest fp fan :)

did any of you attend sxsw? what was your favorite moment?

Rebecca -Mar 23, 2010, 1:44PM
Awesome pictures! It was such a fun event. PS. We're actually called The Boo Who's, not The Boo's Who

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Post image for sxsw style spotting

spotted at sxsw…this is clementine, rocking our side by side dress!

i love how she’s wearing it with minimal accessories and boots…it also looks really cute with sandals and your wrists loaded up with bangles!

Post image for thursdays on nw 23rd

any portland readers out there? on the third thursday of each month, northwest 23rd street, where our store is located, has a day of special events and discounts. celebrate the start of spring and stop by our store today for special treats, and a music mix with purchases over $50!

i’ve always wanted to visit portland and these photos are making me want to even more…that street looks so pretty.

for more info click here.

jay -Mar 19, 2010, 2:14AM
I live in portland and was so excited when this freepeople store was placed on 23rd. What a perfect location for a free people girl to shop. I will definitely be checking this out on third thursday!

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Post image for golden filter

well sxsw is officially underway in austin… our fp girls are there and told me they’re excited about the urban outfitters shows starting today – they’re going to be pretty killer this year!  a ton of great bands will play at urban’s backlot throughout the festival – including local natives, who i wrote about yesterday, and this band, the golden filter:





i think these photos are amazing – taken by our fpgirl at last year’s sxsw.

lots more info on the urban shows here.

dafne -Mar 26, 2010, 8:23PM
I was at this show last year during sxsw and they were hands down the best band at this party. Not only did she sing beautifully she look phenomenal. The Golden Filter is definitely a good band to catch.

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Post image for we love your style

i’ve really been loving the photos our fans have been posting on our facebook page! you guys are so beautiful…thanks for sharing your pics :)

Jean -Mar 15, 2010, 4:41PM
Thank you *so* much for posting my pic! I ♥♥ my FP peacock romper so hard. xox!
bianca -Mar 15, 2010, 4:30PM
I love the yellow dress in the bottom right! I want it! How can I find it, because I've been looking for it and can't find it anywhere?!

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art wall

a couple of weeks ago i got an email from a reader named katie, who wanted to tell me about a website she started called art wall. i wanted to share this cool site and a brief interview with you…

a lover of art with a background in display and visual merchandising, katie always felt that there was something missing from the experience of shopping for art online: the “wow” factor that inspired display can add to the equation. with art wall she saw an opportunity to bring the two together. read on for a brief interview with katie about the website.


what inspired you to create art wall online?

if i think back it was really out of a desire to showcase special picks and finds for a fan-based site i run:  i wanted a way to feature and highlight my picks:  enter the “studio” room.  it was going to stop there as just a page in the save gocco domain, but then i thought: why not make a whole website with pages dedicated to different rooms in a house?  i have a total crush on art walls, i find them fascinating and think it takes a special skill to create them in a way that looks interesting. i’ve studied them in magazines for years so it was only natural that i used that type of display to highlight multiple pieces of art that worked together…i used my own home as inspiration.


the website features different rooms- an entryway, dining room, master bedroom, etc. – each with a selection of artwork displayed on the walls. viewers can click on the artwork to see an image of the piece, and information about the artist.

i read on your blog that february’s master bedroom had a “love” theme – do all the rooms have themes?
all the rooms have a very subtle theme in the sense that each one has at least one piece that relates to the room.  read: a key lino print in the entryway, the gocco prints in the studio, a sultry portrait in the bedroom.  i don’t love themes for rooms in general but i do appreciate that different pieces may work better in specific rooms.

i love all the artists you feature on art wall – do you select who you’re going to feature, or do people submit their work to you?

the displayed pieces are a mix of artists who have submitted their work to me and artists i’ve invited to display.  i want the site to continue to have a specific look and feel so i think it’s important for me to keep scouring the indie marketplaces for that look.

Lucy Snowe 5
lucy snowe

marcy davy

check out art wall here, and also check out the art wall blog, its full of inspiration! thanks katie!!

amy -Mar 17, 2010, 12:46AM
very much enjoyed this feature! katie you have a wonderful way of picking out great pieces to feature on your blog and the art wall concept is wonderful - i'm a big fan. happy to learn more about katie here.
Katie Stephenson -Mar 17, 2010, 12:40AM
Thank you so much for the lovely feature. It was wonderfully "curated." Cheers!

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