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Post image for behind the scenes – shooting in iceland

the first shot!










their wheels for the week! they shot all over iceland, which they told me is quite small.



sleeping model







looks like such an amazing experience :)

melliforte -Dec 10, 2010, 9:26AM
I googled a bit and discovered that he red-haired model’s name is Julia Hafstrom. She is unbelievably pretty.
-Nov 23, 2010, 8:04AM
oh, how I would love to be a Free People model. Not only do they get to wear some amazing clothes but travel to and see amazing places!

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Post image for wee people is here!

wee people is now up online! it is so exciting to be able to see the whole collection after hearing about it for so long – and the little models are really too cute for words.

here is a collection featuring the favorite items of our managing director of design and image, who was inspired to create this line by her own daughter (who just so happens to be the model pictured above and in many of the wee people shots) :)

click on the image to go to our website and see more info on each item. and shop all wee people here!

Heather -Jun 12, 2015, 12:21PM
Is this still up and running?!? The link does not seem to take me anywhere and we just had our little lady cub and I'm dying to see the collection Thanks for any/all info Mama of Cubs with a closet full of free people h
Supergirl -Nov 21, 2010, 9:52PM
I cannot wait to keep them for my baby.

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Post image for A fashion blogger’s desk

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This is my workspace at Home Office; I love to decorate my surroundings and put things around me that inspire. Polaroid’s, vintage photo frames and postcards, found feathers and gems. I have a little habit of collecting post it’s that people leave me too, I don’t why but I can’t throw messages that people leave me away!

-Oct 29, 2010, 3:55PM
I like the little doodle from Georgia Larsen haha

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Post image for all about natalie

get to know the first of our three october catalog models, natalie suarez!

What is your theme song?

I’m in love with all Bob Dylan songs. He explains things about life so clearly in his music. My two favorites are “Don’t think twice, it’s all right” and “Like a rolling stone.”

If you could go anywhere in the world, free of cost, where would you go?

I would go to Europe! It would be a dream trip for me.

If you were stranded on an island, what three things would you want with you?

If I were stranded on an island, I would want to have food, shelter, and possibly a computer, though there probably wouldn’t be wifi. Maybe even a guitar just to keep me occupied!

with her sister dylana outside the free people home office.

How would you describe your personal style? What are your favorite items from free people right now?

My personal style is really a mix of everything. I don’t just stick to one particular look. I wear a lot of vintage pieces that I mix in with designer finds and basics. I like to wear things that are unique so that I stand out from a crowd. My favorite items from Free People right now would have to be the gorgeous BodyCon dresses and the fitted lace blouses. I love how you can layer anything with Free People and it looks totally cool and beautiful. I love Free People’s soft fabrics and vintage inspired prints.

Oct Catalog Shoot 7-10 047

Oct Catalog Shoot 7-10 043

What is your biggest fear?

Hmm, my biggest fear would probably be to lose someone I really love. I need my family and friends to keep me grounded.

Winter, spring, summer or fall?

That’s hard to pick. I love Spring and Fall. Both such beautiful seasons.

What color are you?

I would say my color is Green. I don’t know, I’ve always had this thing for dark olive or forest green shades.

What is your motto?

Just go with the flow. Try not to take everything so seriously. Things always happen for a reason.

What is your favorite hobby?

My favorite hobby would be singing and playing my guitar. It’s such a great way to release my energy and just let go. It gets me to really feel my emotions. And it’s really something so personal to me.


If you could spend a day with anyone – dead or alive – who would it be?

I would spend the day with Jane Birkin. She seems like such a beautiful soul with so much talent. I would love to hear her story. She was an icon, but has so much mystery.

What’s the last album you bought? What else is on your ipod right now?

I recently got all the Rilo Kiley music. I’m obsessed with them. All their songs are great for driving in the car or just sitting in the subway. I also really love M.I.A, Vampire Weekend, Sun-kil Moon, Led Zeppelin, Paolo Nutini, and of course Bob Dylan. I really like all kinds of music.

If you weren’t a model what would you do?

If I weren’t a model, I would probably be focusing on music more. Also, I have always loved the whole college atmosphere. It seems like so much fun and I do enjoy learning and doing normal things like attending class. I plan on finishing college in the future. But for now, I’ve been really lucky with modeling and I love that I get to constantly meet new people and see new places.



What inspired you to start a blog?

My sister, Dylana of the fashion blog, “Nana in Wonderland” first had a blog. She introduced me to the whole blogging community and I was fascinated. The photography and styling was so inspiring. I started blogging a bit on her blog, then decided to start my own. I’m so happy I did start blogging. It has brought me so many amazing opportunities.

What influences your style?

So many things influence my style. Editorials, street style photos, and music influence my style. Some days I’ll feel like dressing down if I’m having a mellow day and others I’ll throw on some heels and some really amazing vintage. The blogs influence my style as well. People are constantly updating with the latest images and you can’t help but take note of what looks amazing in the photographs and embracing that into your own personal style.


What designers are you inspired by?

I’m inspired by Alexander Wang, Dries Van Noten, and Miu Miu. Those are just a few of my favorites.

What’s your most memorable experience whilst blogging?

My most memorable experience while blogging was getting contacted by Free People to appear in the October catalog. It was such a dream come true. I couldn’t believe it when I got the message. I feel so lucky and am so happy! I’ve been collecting Free People catalogs for years. I find them so inspiring. The styling and photography are so beautiful every single time. I’m a huge fan.



How was your free people experience?

It was truly amazing. Everyone at Free People was so inviting and just so much fun to work with. We had a lot of laughs! The Free People clothes are also so so beautiful. I loved every piece I put on and they all work so well together, mixed and matched. It was amazing to be shot by my sister, Dylana, as well. I feel we really captured my personal style and the Free People vibe. We all worked together really well and nailed the shoot! I loved working with everyone at the team in Philadelphia and I hope to work with Free People again in the future. The whole experience was just something I will never forget.


be sure to check out natalie’s blog, natalie off duty! the october catalog can be viewed in full right here.

Kera -Oct 06, 2010, 12:46PM
Black wedges with embroidered flowers! I loved them!
thomas -Oct 05, 2010, 7:30PM
thanks carrie! see you in a few days i hope! xo.

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Post image for Outfit of the day


Yesterday here at the office the lovely ladies from our NY showroom stopped by for one of our meetings.It’s always so lovely when they come to visit us as they bring so much energy with them.

Coming from one of the biggest fashion capitals in the world — NY — they always turn it up a notch when it comes to style!

My eyes were drawn to this perky ensemble…

Her look reminds me of a slightly hippified Jane Birkin while the glasses give her a modified Annie Hall Look.

Here shes been pretty creative with our Free People clothes. She’s wearing one of Fp floral rompers with the crochet top worn casually over the top and… why not, a little peek-a-boo of our lace bandeau.

-Sep 04, 2010, 9:27AM
I wear my free-people romper the same way!! How exciting.. even tho it looks like PJs.
Rachael -Sep 02, 2010, 2:26PM
love this collage! Especially the hairstyles!

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Post image for Falls Hot New Looks (Part 3)

Why we love it

It has come from our love of slips. Sheerness feels so fresh especially going into fall and especially wearing chunky boots with something sheer, we really loved the contrast of pretty and tough.  This trend feels so Free People we couldn’t ignore it.

How we’ll wear it

Lacey details and body con slips are something we are known for, so we wanted to freshen them up and bring them on trend. Rather than wearing them underneath, we put them on the outside so they didn’t get hidden.  There are so many ways to do this trend. It’s a real easy one to get into straight away and beat the rest of the fashion pack.  Just team a chiffon or mesh slip over skinny jeans and throw on an oversized sweater for an understated hint of sheer peeking out from underneath. Or, go for it with a sheer maxi slip over a shorter body con slip and style with chunky boyfriend boots and tough leather jacket to get the whole look.

Tara -Aug 31, 2010, 8:45AM
Hi fp jemma, I love it when you post on the blog especially your styling posts they're awesome. Wish there was more of this on the blog. I love the idea of roughing up chiffon frills with botfriend boots - amazing style.

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Post image for mini-diy

i just saw this on our santa barbara store’s facebook page and i had to post it- it kinda reminds me of the yarn bombing i posted about earlier! they wrapped pens and pencils in yarn for a store event, don’t they look pretty? such a free people touch :)

Zombie Darling -Sep 20, 2010, 3:07PM
Cute! I did this few years ago! I wrapped some old pencil in pink yarn..I still keep that one!
kathryn -Aug 27, 2010, 5:19PM
awww "mini diy" that's really cute!

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Post image for Celebrity Style

Yesterday I saw this sweet picture of Kate Bosworth looking rather adorable. She has always been a celebrity I have turned to for style inspiration. Her look has the good balance of boy meets girl. Her style is simple but done so well.

So after staring at this picture nearly all afternoon yesterday, I was determined to grab her look for a transition going into Fall.

Here are some other outfits that I loved from the past. Double layering simple slips, oversized men’s shirts and Long Cardigans and hiking boot. A style that is spot on I say!

miranda -Aug 23, 2010, 6:14PM
oh yeah i love her! she always looks fresh and put together.
katy -Aug 11, 2010, 3:49PM
thanks for the inspiration! that's totally my style. wish i had her legs tho!

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Post image for It’s patchwork time!

Patchwork is back on the radar, just like when Gloria Vanderbilt rocked it in the 70’s. Some of my favorite designers have experimented with this traditional craft in their runway collections.  It’s a look that has “old world charm” written all over it!

Full of nostalgia it’s a look I would tone down with distressed denim heavy vintage belts and boho footwear.

Perfect for days in the park, riding your bike through the city and walking your dog

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Post image for Make the most of your summer day


Summer days make me thirsty for adventure and magic. Whenever it’s hot outside I have the urge to stay out all day making the most of the beautiful sun.

Our new trend is fitting in with this mindset perfectly “summer nights”

It’s all about the long summer day’s outfit dressing “mid street” never returning home until your mind says sleep.


The body con becomes your new BFF a foundation for a great long day.

Dress it down with a baggy boy Tee and moccasins for cycling and hanging @ the park in the day.

When the clock strikes mmmmmmmm 7 take off the Tee dress up with a cute vest and accessories and away you go onto the Bar or a roof top party to finishes off such a perfect day.

Post image for Retro Africa Inspired – Clash that print

Our creative theme for May is retro Africa and the styling theme is (no surprise for this African theme) clashing prints.

I understand this could be a scary theme for some but you need to have fun with this one.

Think boldness and be eclectic. I adore Abbey Lees style she mixes textures, bold prints and crazy accessories into her outfits and looks awesome.

She’s a great inspiration!!!

Whenever I think of bold prints and clashing colour and textures I turn straight to Marc Jacobs; one of my favorite designers.

His Marc by Marc Jacobs ads encourage this trend to a ‘T’.  I love how there’s no rules. It doesn’t matter if the colours bounce off each other or the accessories don’t quite go. It’s all about the fun!

How we like to work this trend

Bold fabrics with graphic T’s (as above). Aztec patterns with ditsy floral. You need bold accessories so the prints don’t take over the whole look. Think wooden beads and patterned belts.

We’re really into ankle socks at the moment and I love them with clogs and wedges just remember it has to be in a contrast print thought to the rest of your outfit.

Our special shoots for this month  make me want to listen to M.I.A really loud and play dress up!

cna training -May 18, 2010, 11:41PM
Great site. A lot of useful information here. I’m sending it to some friends!
pharmacy tech -May 17, 2010, 9:51PM
My cousin recommended this blog and she was totally right keep up the fantastic work!

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Post image for Little Fp’s

Look how lovely these illustrations are from the designers here at home office.

They are so adorable and bring great personality to the clothes. We wish we could bring them to life for a day at the office.

I see a mixture here of the Candy and Meadow girl.

fp julia -Mar 31, 2010, 3:45PM
hey mel! unfortunately we only have a slightly larger version but i've put that on flickr if you want to download that one and try it out!
Mel -Mar 31, 2010, 12:08AM
Random question... Is there anyway you can upload a bigger version of this picture???? it would be PERFECT for my laptop wallpaper!

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