we the free

Natalie commented on the January catalog post asking what the deal is with the We the Free product featured in the new book. We the Free knit line is an eclectic collection of tops, t-shirts, and heavy weight styles that features relaxed fits, superior fabric quality and washes, and thoughtful artwork. We the Free offers a rare combination of the newest print techniques pared with both classic and edgy graphics, applique, hand embroidery, and rugged trimmings. We hope this collection will charm you with its special details and unique sensibility.
Basically, this is a new line of high end knits with amazing fabrics, art, dye and print techniques. The aesthetic is a little bit more tough and boy inspired. So what do you think???
See all We the Free product here

january catalog

Our January catalog drops today! The collection was inspired by Spain and we shot it in Mexico. It was shot in 2 locations near merida, mexico…
The first was a restaurant owned by a lebanese man who’s lived in and ran
the same restaurant for over 40 years…the second was a hacienda refurbished by our production scout and her husband, which is out in the countryside…complete with horses, dogs, chickens, baby boars (and an unexpected tarantula)!
Check it out online and watch the behind the scenes video… The music is a song called “Rector Street” by Levy.

cardboard carpets

wendyplomp.jpgBloesem. Designer Wendy Plomp titled them “message in a box”. Here is a description from Louise Schouwenberg of Domus magazine.
Cardboard is probably the cheapest industrial packaging material available on the market. Any image that is printed onto this typically throwaway material can turn into a streetwise design object; something that can have a glorious second life if left to the street where it can be spontaneously employed in new applications.
For instance, it could be reborn as a disposable carpet that could instantly provide you with a clean space wherever you are, almost like a home.
To prolong the lifespan and usefulness of boxes, informative messages or ornate arabesque patterns reminiscent of precious carpets could be printed on the inside surfaces. An example could be the food parcels dropped in disaster areas; this unexploited space could be used to provide valuable information which, especially in those conditions, might be enormously helpful.

sales samples!

Today the Free People design team received the sales samples for the end of summer and fall. This is the first time the designers see their creations as they will look when you see them at the store. This is after a long process of hand made samples, drawings, fittings and revisions. Still ahead there will be meetings with even more revisions and changes to get down to the most amazing pieces for the final line. Hope you like them just as much as our designers do when they hit the stores!