to go along with our july catalog, the new creative concept for our website is called “quilted memories.” here’s a look at the artwork that inspired our graphic designers, and the words fp jemma wrote to describe the free people girl who embodies this trend…
now go explore our website, it looks lovely :)
It was my first 4th of july and I had an amazing time! Yeah I know a little weird me joining in the celebration but what the heck it was FUN! (I’m British BTW)
Lots of beer, big grill, upbeat music, perfect house setting, a bunch of guys crazy about photography, American flags, sharpie tattoos American style!
Roof top breeze, Twilight sky, Warm air, the glow of the lamps made a seductive setting while we watched the sky light up with sparkle.
Hope you guys had an amazing 4th of July too :)
just across the mountains from telluride, dunton hot springs resort is a romantic ghost town set in an extraordinary alpine valley. it is described as a town that thrives on contradictions. the rugged, hand constructed exterior shields comfortable, exquisitely furnished rooms, and a saloon worn down over time by visitors serves fresh, mouth watering food. guests can take long, grueling hikes followed by soothing massages and look out at snowcapped mountains while resting weary bones in steaming natural hot springs.
sounds like heaven to me.
all photos taken by our producer.
our july catalog is now out! today i wanted to share some of the images and words that fp jemma put together about the inspiration behind this beautiful book…
the feeling:
wind swept, romantic with a ghostly bohemian spirit. horse riding and voodoo dancing in a wood smoked air.
the personality:
sweet and sultry with a native indian stroke. tasseled windy hair caught with braids of wisdom. they evoke the spirit of the wind, and wondrous journeys.
the styling – a mixture of military and american cool. fur, feathers, military tags, horns, work boots, leather bags.
the photographer: benjamin alexander huseby. ghostly and sun drenched. a feeling of nostalgia.
~
this catalog will have the impact of a stampede, hitting you right off your feet and into a world of “quilted dreams”
i have been dying to learn how to do this ever since i first saw it on some of the models on our website! watch as our makeup artist (and fishtail braid expert!) deanna demonstrates how to do a fishtail braid like the ones on our website and in the pages of our july catalog. featuring our lovely shoe buyer :)
song is “dream baby dream” by black tambourine.
in april 2010 our catalog team went to california to shoot our first wholesale catalog, and then road tripped to dolores, colorado to shoot our july catalog at the beautiful dunton hot springs. our wonderful producer put together this travel diary of their journey.
stay tuned for much more from behind the scenes of the catalog shoot ;)
our july catalog drops tomorrow! this beautiful book was shot at dunton hot springs in dolores, colorado and the result is stunning – i must say it is my favorite catalog to date. check out this magical behind the scenes video put together by our insanely talented videographer.
the lovely song is “windy city moon” by john david mahaffey.
hope everyone’s day is full of fireworks :)
what is everyone doing for the 4th of july weekend?
the nateva camping and music festival starts today in oxford, maine with artists including furthur, the flaming lips, she & him, passion pit and grizzly bear – sounds like a great time. and if you’re in philly, the annual free concert on the parkway takes place on sunday night.
we’re out at noon today and i’m heading to the beach!!! can’t wait…i’ll be posting throughout the weekend so don’t worry! :)
till then… these photos by christopher ferguson really capture what this weekend is all about.
left: carolina, right: nicole
say hello to two of our sweet and adorable interns, carolina and nicole! they are going into their senior year of high school and have spent the last two weeks interning here at free people. these best friends had a unique and exciting internship that allowed them to experience several departments here at the home office. i spent a little time with them today to talk about their experience!
what was your favorite part of your internship here?
both: being in the photo studio! watching the stylists at work and seeing the models was really exciting.
nicole: i actually loved hanging up all the clothes when they were finished shooting with them! i loved getting to see all the beautiful clothing up close.
carolina: it’s been amazing, we’ll never get an experience like this again!
both: spending time with the designers was really cool too because we got to see just how much they do! they showed us items online that they had designed and you never really think about that, it’s crazy. we’re not the most talented with our hands and we tried to sew a sweater – it was a disaster.
talking about high school and proms with our senior stylist!
what is your dream job?
carolina: after this experience, i think i would love to be a designer or a buyer.
nicole: i would definitely want to be a stylist or buyer if i worked for a clothing company, but my dream has always been to be a doctor!
their collage of free people girls.
which free people girl are you?
nicole: i’m definitely lou during the day and ginger at night!
carolina: i think a little bit of all of them, except for lou.
nicole: you’re a mix of candy and ginger for sure :)
what is your favorite free people item?
nicole: i am completely obsessed with the coachella boots (pictured below on candy). they’re all i can think about. my dad finally agreed to get them for me as an early birthday present and i am SO excited!
carolina: i love the green motorcuff thermal (pictured below on lou)! but i want every color, i’d wear them all the time.
with one of our models :)
now check out the outfits they styled for each free people girl! they did an amazing job – i would wear every single one of these outfits.
candy
ginger
lou
meadow
sandy
*some of the items pictured above are from our upcoming catalog, so look for them online next week!
thanks ladies!
i got my global south africa project bracelet in the mail today! so excited. i like how it looks with my festival bracelet :)
it’s the 100th thursday poll! wooohoooo… so we told you the other day about how much we love bodysuits right now and we have three adorable options! which one rocks YOUR body?
the lace cami bodysuit:
or the solid short sleeve scoop bodysuit:
and in case you missed it check out our blog post on bodysuit styling :)