Our September catalog was shot by the amazingly talented Yelena Yemchuk, originally from Ukraine. After working for several years doing video and photography for bands – most notably the Smashing Pumpkins – she turned her focus to fashion photography. Her work has a moodiness to it that translates beautifully through her lens, making her the perfect photographer to shoot our September catalog with its autumnal feel.
Here are some behind-the-scenes shots of the photographer at work, as well as some of her previous editorial work that is absolutely breathtaking!
Go see more on her website.
Behind the scenes photos by Thomas Northcut.
Beautiful photographs, this style definitely suits september! PERFECT!
Love her work :)
always love the catalog!!!
interested in sending my work your way (FP) for a possibility at working on an upcoming shoot/catalog… is that possible?
as a fellow ukrainian i feel rather proud that she has managed to work with such an amazing company. she produces fantastic shots and i look forward to seeing more of her work with you :)
These pics are amazing!!
Sooo pretty and inspiring! Thanks for sharing!! xoxoxo
Thanks for sharing!! xoxoxo
Any tips on how to create the braids and hair styles from the fall catalog? It’s all so beautiful!
The socks are my favorite (: