Blogger Diary: Once…Pop-Up Preview Event

My day went from getting dressed & morning coffee to train rides and a Free People preview event…

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As many of you should know by now, today is the launch of our much awaited bicoastal NYC & LA pop-up shops. Last night we held a little preview event for friends, bloggers, & media at both locations. I was lucky enough to help organize the whole thing and attend the NYC event. I was working of course, but this is the kind of thing I’ve always dreamt of getting the chance to do. We had RSVP’s from editors I’ve watched creep up masthead ranks, and bloggers who inspire me on the regular. Working for a brand, that my heart is truly invested in, I just couldn’t wait to share it with them. I was nervous though. Was I going to say all of the right things, and forge a connection between Free People and these important figures?

The cupcakes & wine were set. Goodie bags were in place. I smoothed a red coat of confidence across my lips and watched the door as attendees began to trickle in. As soon as I greeted the first to arrive, Claire Geist from Delune Blog, my nerves evaporated. A warm calm of “I got this” washed over me. I was there to represent the brand, but I was also there to just be myself, and had a blast. I cracked jokes with Natalie Suarez and Christina Caradona who apparently has something of a Kanye crush (Kanye – if you’re reading this, I highly suggest dropping the woman a line). I connected with Karen of Wheredidyougetthat over the beauty of individual interpretation in fashion, and specifically the creative freedom that Free People possess to inspire it. She had a calm insightful point of view that stirred up my thoughts – which is exactly the kind of conversation I live for. Lastly, I finally got to meet Erica & Lauren of Honestly…WTF who we’ve worked with before, but I’ve never gotten the chance to meet myself. They’re both intelligent women with such cool energies about them. You can’t help but notice that you’re in the presence of a rare kind of special person when you’re with them.

The gowns looked beautiful and at the end of the night I was content. I loved talking about the brand and getting Free People’s beauty out there. It was a night of meeting new people, partaking in interesting conversations, and celebrating fashion – exactly what I’ve always wanted for my future.

Now somebody pinch me. Nobody gets their dreams this young…

Thursday Poll: Head Pieces

I have to admit, when it comes to accessorizing, my head usually gets the least attention. Quick to throw on some rings or a dangly necklace, it rarely occurs to me to throw something on my head as well. BUT Free People has some of the coolest head pieces of seen of late, and I’m second guessing my accessory habits. I’m particularly drawn to the pieces with an Egyptian or 70’s vibe, but tell me – how would you top it off?

The Braided Baubles Headband

The Siren Headpiece

The Velvet Crest Turban

Velvet Crest Turban

Zina Stone Headpiece

Zina Stone Headpiece

Dripped Chains Headpiece

dripped chains headpiece

[polldaddy poll=5659680]

Holiday Makeup Tutorial!

Our amazing limited edition dresses required an equally beautiful lookbook. For this shoot, our team worked with photographer Joshua Allen and our talented makeup artist Deanna Hagan created six stunning looks to compliment each dress.  The designer of each dress had a vision for how they wanted their creation to be styled, and the makeup and hair played a large role in that. Read More

Once… Pop-Up Shops

Our limited edition dresses have launched online and in our special pop-up shops! The Pop-Up shops are at our Brentwood, CA and 5th Ave, NYC stores through Sunday and we held special preview parties at both stores last night. Here are some photos of the beautiful pop-up shops that our visual display team designed, the lovely ladies who attended the events, and of course the magical gowns!

Once… in New York City

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Our friend Natalie Suarez stopped by, and Christina Caradona!

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Two of our beautiful designers posing with their limited edition dresses :)

Photo Credit: Nathan Kula

Once…in Los Angeles

In LA we had a photo booth set up so attendees could try on the dresses and have their photos taken. They all looked amazing!

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Photo Credit: Taylor Dunfee

The dresses are now available online or you can see them in person at the two pop-up shops through Sunday 11/13!

Finally, we had a very special performance at our Brentwood store last night – Jade Castrinos performed solo for the very first time and she was amazing. Here’s one of the songs from her intimate set.

What a magical night, from coast to coast!

Once… Our limited edition dresses from the designers

Our limited edition dresses will go live today, beautiful creations designed exclusively by our senior designers. Here they talk about their dress and what inspired them to create such a magical dream.

We welcome you into the world of our limited edition dresses!

 

Free People – Once – limited edition dresses from FreePeople on Vimeo.

FP Limited Edition Dresses: Coming Tomorrow

Here it is, a sneak peek at the last of the six limited edition dresses we will be launching online and in our pop-up shops (in Brentwood and 5th ave, NYC) tomorrow!

Or, if you’re in LA tonight stop by our Brentwood store at 8pm and see the dresses in person AND a live performance from Jade Castrinos!

DIY Inspiration: Nail Art

Remember those rad newspaper nails I posted a few weeks back? Ever since then I find myself noticing nail art more and more… I’m terrible at the whole nail polish thing, because I bite my nails – it’s a habit I can’t seem to kick. But if I managed to get my nails to look like any of these, I don’t think I’d want to ruin them…

Ombre Nails! Tutorial here.

Green glitter a la Alexa Chung.

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Space nails! so cool.

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Neutrals with neon tips.

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And I think these inky tips are my favorite! Tutorial here.

click on images for sources.

Viva Las Vegas!

Free People Las Vegas is opening this Friday!!!  To celebrate, we’re having a special preview party tomorrow, November 10, from 4-7pm!  Come check out our new digs at Fashion Show Mall and enjoy live music by Avalon Landing, while checking out the new merch and getting styling tips from our Art Director and lead stylist. There will be sweet treats provided by Retro Bakery and awesome goodie bags stuffed with jewelry by Wild & Free, too :)

For more info and to RSVP go here.

Cambridge Crafting Party Photo Diary!

Early Saturday morning I flew to Boston for our Holiday Crafting Party at Free People Cambridge. It was such an amazing day – we were blown away by the creativity of everyone who came to the event, and it was so great to just sit around a table, talking and crafting for a few hours! Here’s a photo diary of the day :)

It was an early flight…very early… but this sunrise made it ok.

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Hello, Boston!

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Our Cambridge store is located at Harvard Square, a really cute little spot just outside Boston where Harvard University is located.

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I loved these friendship bracelets one of our fp girls was rocking.

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And this sick tattoo another fp girl drew herself!

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Sweet Meghan, our Harvard-area stores manager.

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Printed Kimono twins!

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One of our crafters, Nicole, blew me away with her style and creativity! She made the following braided hat band, necklace and bracelet. And her rad printed jacket is actually a men’s shirt that she found in Africa – amazing.

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Fall layering done well by Kerrin.

Get the look: oversized sweater, tights, slouchy socks, buckle boots, light jacket and chunky scarf. Piece of cake!

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Friendship bracelet making :)

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So many amazing holiday ornaments were made!

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One girl used the embroidery thread and tied a bunch of tiny bows that she glued to the inside of the ornament – soooo beautiful.

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Wouldn’t it be a sweet gift to put a ring or something small inside a homemade ornament?!?

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Such a wonderful day :) Thank you so much to everyone who came, and to our Cambridge FP girls for being so amazing!

Would you guys be interested in having an event like this in your area? Let us know, maybe we’ll come to your hood next!

FP Limited Edition Dresses: Coming Tomorrow!!

They’re almost here!!! Our special limited edition dresses will launch tomorrow and I can’t wait to show them to you :) Here’s a sneak peek at dress number five.  I’ll give you a peek at the last dress later today before we reveal them tomorrow and open up our pop-up shops in Brentwood and 5th ave, NYC!