Splendour In The Grass: Spell Style

This post comes from the ladies over at Spell and the Gypsy Collective! (Written by Jaimi Lee Fitzgerald and images shot by Luciana Rose.)

A vintage tee worked back with floral, the classic boyfriend jean with an outrageous fur jacket, layers of lace, silk & leather over leopard print, throw all this on with gumboots, dancing in muddy fields and we have Splendour In the Grass 2013. Splendour, as it’s known to locals, is Australia’s premier music festival & it’s held among the beautiful sky high forests & rolling hills of the North Byron Parklands. This year Spell set up shop in the ‘very small mall’ (a little makeshift mall right in the heart of the festival) to get involved in the muddy, dreamy, festival action. We loved every second of it.

spell pop up shop

Sunny skies welcomed day 1, which also meant sunflower prints, flower crowns, tassel vests on lace crops. Reminiscent of Woodstock, one girl visited the Spell pop up store in skintight Free People Aztec print bells, vintage led zeppelin tee, the Spell Woodstock tassel vest & a gorgeous hand made flower crown. From that moment, I knew Splendour was going to deliver in fashion and in music. The Spell pop up store saw girls leave wearing some sort of leather, tassel or turquoise goodness as they adorned themselves in some of our best festival gear. A young Kate Moss headed up a miss-mash inspiration wall of magazine cut-outs and print offs of our fave blog images (am sure you’ll spot some Free People in there!). Framed photos of über cool cat, Bambi, from our latest look book literally stopped girls in their tracks as they called out ‘where can I get that!?’. Musically, LA girl band Haim rocked out & English folk band Mumford & Sons set the super top on fire to close.

spell festival style

On day 2, I got the tassels of my Spell ‘Born to be Wild’ bag a little muddy as I ran between bands early in the day. The Spell chicks set the festival fashion stakes even higher rocking out our Lola lace dress and our chunky silver and turquoise head crowns. The sun went behind the clouds late in the afternoon and as the evening rolled on New York trio MS MR took to the stage. As the cool Winter evening kicked in girls flocked in between stage runs to grab their ‘evening festival attire’ – think faux fur stoles, shaggy cropped knits and technicolour beanies.

spell festival style head crowns

spell festival style overalls and dress

spell shop flower crown

I trekked through the morning mud to grab a coffee early on day 3, the rain in the morning soon cleared and the festival became a delightful sunny, dreamy, muddy mess. Our signature peacock chair became a bit of a resting spot for punters as many of our new festival friends came for their final visit. Faces were painted with specs of white and glitter & the smiles were out as Splendour delivered a day to remember in music with the best festival line up we’d seen. Alt-J raising the roof off the Supertop & Lorde (who was called in last minute to replace Frank Ocean) absolutely killed it as one of the best live singers I’ve ever seen!

spell shop

spell product in shop

spell bags hanging in shop

girl in festival style fashion

girls hanging out at festival

splendour festival fashion

spell product in basket

hanging shells

festival fashion fringe bag

spell shop at splendour

festival jewelry

girl and guy festival fashion

wolf jacket festival fashion

printed flares and shaggy coat

trinkets in box

spell product on clothing rack

inspiration wall

spell festival style

Spell’s first Splendour was a complete blur of tasseled kimonos, loud music, gumboot dancing, muddy maxi dresses and even muddier white lace, mid day champagnes, rock chick leather, feathered headpieces & pure happiness. Splendour, you’ll be seeing us next year..

festival girls at splendour in the grass

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10 years ago

Oh my goodness, Splendor you’ll be seeing ME next year. This festival and Spell both sound like such a beautiful dream. Such a perfect post!

xo, Juliette Laura

10 years ago

Great pics! I love that bag with the lace and the fringe.

10 years ago

Such dreamy happy pictures! I want everything! :)