Ahh the famed desert festival… Where fashion has become just as celebrated and dominant as the music. I’ve noticed in recent conversations, the immediate follow up question to “are you going to any festivals this year?” is, “what are you wearing?” Where once the second question was, “who are you excited to see?” It’s a fascinating shift for me. The first time I attended was in 2008 when conversation revolved around the musical headliners. Now, seven years later, not only will indie and mega bands be gloriously broadcasting music into the desert air all day, the festival will also be host to multiple fashion runway shows and countless retail pop up shops. My, how things have changed!
Don’t get me wrong, I LOVE festival fashion! The fringe and beads, festival paint and flower crowns, bell bottoms and bathing suits — I love it all. There is no other festival like it. But with such a strong emphasis on style, many people are left with a lingering thought in their mind: WHAT DO I WEAR? Well, before you get overwhelmed, let’s chat about a few key points. You may have noticed, but things may be changing a bit this year. Where braids existed before, you may now see beachy waves. Daisy Duke shorts may be replaced by rompers and neon bras traded for flowy crop tops. Much like the direction fashion has taken this year, it is all about casual, cool, comfort.
For our annual, “What to Pack,” we wanted to do something a little different this year. We’re giving out three ideas — one for each day of the festival — inspired by a band or artist playing on that particular day. Read on to see these music-inspired looks and hopefully this will help you with that pesky little thought dwelling in the back of your mind.
Friday, April 10, Alabama Shakes
Though Tame Impala and Allah-lahs are playing on Friday too, I can’t wait to see this gritty rock band from Alabama. I am obsessed with front-woman, Brittany Howard’s, charisma and how her confidence translates into her style on and off the stage. Her style is low-key but somehow always demands a second look. Keep it simple with a mini dress and boots, like the look above.
Get the look: Modern Geo Printed Flare, Sleeveless Lace Pieced Washed Tank, Sun Drop Layering Necklace, Venture Pendant, Edgewater Lace Up Sandal, Embossed Plate Cuff, Caged Stone Cuff, Riptide Round Sunglasses
Saturday, April 11, Father John Misty
I can’t wait to groove under the setting sun to some Father John Misty. The look above is perfect to sway back and forth along to his strong and evocative music. I especially love the balance between the brami and the volume of the flares. If you are going to wear pants, make sure they are a light denim or linen to keep you cool. I also love this look with a vintage wide-brimmed straw hat, a la Jane Birkin. Sandals optional when dancing.
Sunday, April 12, St. Vincent
Annie Clark, also known as her stage name St Vincent, is a singer-songwriter, multi-instrumentalist, and a recent Grammy winner for Best Alternative Album. She’s always creatively polished and her looks are altogether precisely perfect. For a feminine and classic look, pack your maxi dress, sandals, and hat. Don’t forget to top it off with a statement jewelry piece!
So this year, remember to keep it cool and fresh and most of all comfortable. Other things that should make their way into your bag is sunblock, chapstick, sunglasses, and an empty reusable water bottle. Still looking for that perfect festival bag? Shop our bag collection here! Things that should stay home include your leather pants (temps are going to be in the 90s!), selfie sticks, blankets, and hula hoops.
For more information on the festival check out the webiste here.
+We’d love to know what you are packing! Please share in the comments!
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