Nailed It: Tenoverten’s Nail Polish Is A Class Act

A co-founder of the popular nail salon, Tenoverten, Nadine Abramcyk talks to us about her brand’s origins and the importance of wellness in your nail care regime.

Zodiac sign:

Capricorn.

What led you and your partner Adair to want to open a nail salon?

Tenoverten was born out of personal frustrations that there were no neighborhood nail salons that were thoughtful on multiple levels. My co-founder Adair Ilyinsky and I had no background in beauty, yet we were living in NYC and enjoyed getting our nails done together on a regular basis. We always thought we could improve on the model and started a list of things we would shift in the industry. One year after those conversations started we signed a lease for our first salon in Tribeca, and the rest is history. 

The name Tenoverten – where did it come from?

It is a reference to ten fingers over ten toes.

Tell us about the benefits of non-toxic nail care, and your 8-free philosophy?

Our mission is to remove as many potentially harmful chemicals from our nail polish and care products without sacrificing their quality and function. We believe there is no place for chemicals such as formaldehyde and camphor in nail products. Our mission is to expand our non-toxic nail care making it more accessible to everyone and the norm in the industry, replacing all the ‘nasties’ that are typically found in nail care. If you were to start with just a couple of things to replace in your nail care regiment it would be to start using a non-acetone remover and a clean 8-free base coat.

10 words to describe a Tenoverten salon visit:

Non-toxic, formaldehyde-free, safe, community, relaxing, uplifting, grounding, neighborhood, elevated, self-care.

You’ve also curated your own line of polishes. How did you arrive at the color palette?

We get inspired each season to release colors not only wearable for that particular time of year, but to also round out our entire 50+ color collection. We don’t look at trends, but rather think about what colors we as founders would want to wear ourselves and can’t find on our polish wall.

Your fave polish color?

Our Summer 2018 nude, Canal.

Your mantra:

Be Present in The Moment!

Pro tips on keeping nails healthy:

Hydrate, hydrate, hydrate from the inside out, by drinking loads of water and from the outside in by using a 100% natural cuticle oil daily on your nail beds.

 

+ Shop Tenoverten here.

 

 

3
Leave a Reply

3 Comment threads
0 Thread replies
0 Followers
 
Most reacted comment
Hottest comment thread
3 Comment authors
  Subscribe  
newest oldest most voted
Notify of

We need more brands like Tenoverten! I love their shades. ❤️

Charmaine Ng | Architecture & Lifestyle Blog
http://charmainenyw.com

Sounds great! x

Susie

Hi Fpcarrie. Awesome salon! I love to hear that your mission is to remove as many potentially harmful chemicals from our nail polish and care products. It shows that you absolutely care of your customers from inside out. I believe that most of beauty lovers would like to be your customer including me. By the way, my nails have been damage and weakness. I think it may cause from chemicals. So, I bought a nail strengthener as shown from here https://www.womenangle.com/best-nail-strengthener/. I can help my nails getting better. However, I would like your more suggestions about tips to take care… Read more »