A co-founder of the popular nail salon, Tenoverten, Nadine Abramcyk talks to us about her brand’s origins and the importance of wellness in your nail care regime.
What led you and your partner Adair to want to open a nail salon?
Tenoverten was born out of personal frustrations that there were no neighborhood nail salons that were thoughtful on multiple levels. My co-founder Adair Ilyinsky and I had no background in beauty, yet we were living in NYC and enjoyed getting our nails done together on a regular basis. We always thought we could improve on the model and started a list of things we would shift in the industry. One year after those conversations started we signed a lease for our first salon in Tribeca, and the rest is history.
The name Tenoverten – where did it come from?
It is a reference to ten fingers over ten toes.
Tell us about the benefits of non-toxic nail care, and your 8-free philosophy?
Our mission is to remove as many potentially harmful chemicals from our nail polish and care products without sacrificing their quality and function. We believe there is no place for chemicals such as formaldehyde and camphor in nail products. Our mission is to expand our non-toxic nail care making it more accessible to everyone and the norm in the industry, replacing all the ‘nasties’ that are typically found in nail care. If you were to start with just a couple of things to replace in your nail care regiment it would be to start using a non-acetone remover and a clean 8-free base coat.
10 words to describe a Tenoverten salon visit:
Non-toxic, formaldehyde-free, safe, community, relaxing, uplifting, grounding, neighborhood, elevated, self-care.
You’ve also curated your own line of polishes. How did you arrive at the color palette?
We get inspired each season to release colors not only wearable for that particular time of year, but to also round out our entire 50+ color collection. We don’t look at trends, but rather think about what colors we as founders would want to wear ourselves and can’t find on our polish wall.
Your fave polish color?
Our Summer 2018 nude, Canal.
Be Present in The Moment!
Pro tips on keeping nails healthy:
Hydrate, hydrate, hydrate from the inside out, by drinking loads of water and from the outside in by using a 100% natural cuticle oil daily on your nail beds.
+ Shop Tenoverten here.