Weekly updates from BLDG 25

april catalog diary: day one hair and makeup

the theme for the catalog was the elements – contrasting a muted palette and soft colors for earth and air on day one with bold, bright colors and tribal elements for fire and water on day two.  keeping with this theme, the makeup on day one was very natural and clean, giving sasha pivovarova the appearance of not wearing any makeup at all.



products used:
1. nars copacabana on cheekbone
2. black eye pencil
3. black mascara
4. stila gerbera on cheek and into the lip
5. bobbi brown eyeshadow in cement
6. nars lipstick in barbarella




for hair sasha was given extensions that were braided into a wispy fishtail braid with several loose strands to give it a relaxed, imperfect look.


(if you missed it, check out our fishtail braid tutorial here.)


for the second half of the day they took out the braid and gave her long wavy locks.


someone was a big fan of her hair ;)

page 14

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Elin -April 7, 2011, 11:28AM

Both hair and makeup are amazing!! My favorite is the wispy fishtail with the loose strands

! -April 7, 2011, 11:38AM

I love the last picture. Too cute!

Abi -April 7, 2011, 11:41AM

hehe. The photo with the parrot nipping at Sasha’s hair is beyond cute. Love dedication to the theme even down to the make-up. Gorgeous set of photos.

karacter -April 7, 2011, 11:51AM

You guys OWN the fishtail braid – LOVE IT!

auto-ru -April 7, 2011, 11:54AM

Thanks, it’s usefully for me.

Sierra -April 7, 2011, 12:00PM

Great tips. I love her hair!

Taylor -April 7, 2011, 4:05PM

I wore my hair in a fishtail braid today! :)

Tonya -April 7, 2011, 10:50PM

She is so stunning! I love the messy braid too!

Alexis -April 8, 2011, 12:28AM

I love her wavy hair how did you do that??? when ever I try to do that it ends up way to curly and it just looks silly.

Lilla -April 8, 2011, 10:41PM

A you going to do day two as well?

web design -April 9, 2011, 4:56AM

Hello friends
he is so stunning! I love the messy braid too. i love the last picture so cute
web design

Juliette -April 10, 2011, 2:01PM

OMG I am in love with last picture! so freakishly cute <3

Anonymous -April 10, 2011, 2:26PM

maybelline tests on animals:(

Melissa -April 10, 2011, 9:46PM

I love this. I love this shoot so much! I wish I could braid my hair that well. I love it. Apparently I love everything. LOVE.

WHATIS -April 11, 2011, 1:51AM


M -April 12, 2011, 12:37PM

about the white dress, where can I found it?

Brittany Luba -April 13, 2011, 5:47AM

What type of hair extensions did the stylist use?

Anonymous -April 14, 2011, 7:23PM

bobbi brown

Anonymous -April 14, 2011, 7:24PM

shes using bobbi brown brushes

Lilla -May 2, 2011, 3:40PM

does the makeup artist use foundation, concealer or both? if so what kind?

Rin -July 19, 2011, 4:21AM

Sasha Pivoravova was a lovely surprise!~ She is so beautiful and i imagine a nice person to work with. This catalog is something that i really related too!~ Keep up the good work!~

meg -November 15, 2011, 3:34PM

what brand of hair extensions was used for her fishtail? My hair is a similar color and I would love to recreate the look.

Danielle -June 24, 2012, 8:15PM

What would I say to my hair stylist to get this haircut?

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