Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for Tree, Line

“This is an ongoing series of constructed photographs rooted in the forest. These works, carried out in Surrey, Hampshire and Wales,involve site specific interventions in the landscape, ‘wrapping’ trees with white material to construct a visual relationship between tree, not-tree and the line of horizon according to the camera’s viewpoint.”






Work by Zander Olsen.

I love stuff like this… these are brilliant!

Annaliese -Dec 08, 2011, 9:15PM
I live in Hampshire! I must find them!!
emma -Dec 06, 2011, 12:25AM
the great thing about art and its relationship to the viewer, is that you don't always have to "understand it" or "get it". You are intrigued? That might just be enough....

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Post image for Saturday DO

DO: acknowledge it






The past few days I found myself in a bit of a funk. I felt out of it and I was getting down on myself for feeling out of it. I’m typically a pretty upbeat happy person, so when I get like this, it’s really unsettling. My mind quickly shoots to, how am I going to make this better? I find myself acknowledging what is wrong – what it is that I don’t like about myself, and how I’m going to work to fix it. I come up with plans in my head: certain practices or consistent efforts that I think will combat my troubling flaws.

In retrospect, I realized how important it is to make note at times like this. We all have faults, and sometimes it’s good to mindfully recognize what they are. You can assess how you feel about them – if they’re something that really bothers you and something that you want to change. It’s about acknowledgement. Actively acknowledging how you feel and what’s making you upset. Without it, you can’t change.

On the flip side – it’s also important to acknowledge the things that make you happy. Take note of what those things are, and work to incorporate them into your life as much as possible. It sounds easy – but sometimes it’s really hard to know what you want and what you don’t.

Either way, happy or sad, it’s productive to acknowledge how you’re feeling and why.

Jasmine -Dec 08, 2011, 5:39PM
I agree with your words and the rest of the commenters. I've been feeling the same way, it makes it hard not to believe in "seasonal depression."
Amanda -Dec 05, 2011, 11:54AM
Funny, I was also feeling like this last week, and on Sunday. I decided I needed to quit my bad habit, that was bothering me and felt like a real burden all the time. Today is Day 1 of Not Smoking :-)

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Post image for Store Style: Intimately FP

As I mentioned the other day, we can’t get enough of our new intimates.  We love them for lounging around the house, but we also love wearing them out – adding little touches of velvet and sparkle that are perfect this time of year.  We decided to ask our California FP girls to give us some styling inspiration on how they would wear their intimates all year round!

One of our favorites this holiday season is the beaded bandeau – it looks adorable peeking out under a plaid buttondown, worn with a lace maxi skirt!

This is such a cute layered look: the sequin cami worn with the lovebug striped thermal, victorian angel cardigan, tall socks and boots.


The dotted lace tee looks lovely with the pleated wideleg pant and a vest.


A delicate slip and sequin cami look perfect under the gorgeous long chiffon bed jacket, topped off with a headpiece.


I love this romantic outfit! The velvet extreme flares and new romantics chiffon capelet with the printed velvet bralette underneath.


Get festive for the holidays in the voile and lace slip worn over dainty shorts with knee high socks and the fairisle maxi cardigan when it gets chilly!


Perfect for a night out: the medallion seamless slip worn with a slip in a contrasting color underneath, the joe lace up boot (the new black/brown color is gorgeous), statement necklace and headpiece!


Here’s a great idea – wear a long sleeved layering tee under a cropped bralette! Add the reversible fur vest and pile on the rings and necklaces for this cool layered look.


Layering tops like the floral burnout henley are also great for taking your favorite summer tank into fall and winter!


Add a little sparkle to a tomboy look of destroyed denim and the open lace sleeve top with the sequin cami.


The long chiffon bed jacket looks amazing over the beaded bandeau and cutoffs with cute little ankle boots!


And lastly, we have the sequin cami paired with the adorable high waisted textured shorts and fairisle maxi cardigan. Love!

Lauren -Dec 11, 2011, 3:22PM
The last look is so fantastic - Love the colours of the cami/ shorts/ nails/ hair!
kate -Dec 03, 2011, 5:42PM
Love these looks!

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Post image for Cool New Site Feature: Q&A

I’m sure this happens to you guys a lot: as you’re shopping online, you find an item you really love but you want to know how it fits, or get recommendations on how to style it. We now have a really cool feature on that allows customers to post their questions, and other customers (or fp employees) can answer the questions right there on the site!

Just click on the “ask a question” box and you can enter your question, or if there are already questions it will look like this:

Click the link and a box will open with a space to type in your question, or to see what other people have asked.



Such a great and simple way to get advice straight from your fellow customers!

Happy Shopping :)

-Dec 02, 2011, 2:27PM
This is magnificent

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Post image for Happy Friday!

What’s everyone doing this weekend? I wanted to tell you about an amazing art show taking place in Philadelphia so if you live in the area listen up!

Two of our fp girls have teamed up to put on a show at Reward in Old City, Philadelphia, called “A Distant Land to Roam.” The opening is tonight and several of us fp girls will be there. I can’t wait – to say these girls are talented is an understatement! Here’s a little sneak peek:

So amazing – I’m going to take some photos at the show to share with you guys!


On Saturday morning I’m heading to New York City! On Saturday I plan on spending some time in my favorite part of the city, Brooklyn, and doing some vintage shopping and maybe hitting up an art show. I’m staying at the Bowery House – I’m excited to check this place out, it’s a great option for anyone on a budget, and looks super cool.

Then on Sunday I’m heading to the Upper East Side for the event at Free People 3rd Ave, where I’ll be running a DIY ornament station from 12-5pm! If you’re in the area come hang out!!

For more info on the event and to RSVP click here.

-Dec 05, 2011, 5:45PM
hey i was just in brooklyn on sat too! I got some great treasures at the artsists and fleas flea market! it's the best!
Emma -Dec 04, 2011, 1:55PM
I wish I could go but too bad I live the other side of the Atlantic! Looks amaze!

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Post image for Office Style: Bottoming Out

Has anyone noticed the change in pants fashion over the last couple of years? Before, you bought a couple pairs of pants that were simple and easy to pair with the broad assortment of tops you had in your closet. Now, it’s all about pairing novelty bottoms with something fun or basic on top. Colors, embellishment, textures, patterns, shapes – ever since the rise of the harem pant our frame of mind has shifted focus. At Free People there’s no exception. We’re loving the fresh new take just as much as the rest of the fashion world.


We love the richness of the velvet bottoms so much! Have you seen our new bell bottoms style here?

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Rich colored bottoms look great paired with statement sweaters.

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And lastly, those ruffled leggings never get old.

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The newest addition to the Free People team, Mollie. <3

Aida -Dec 04, 2011, 2:33AM
Aida -Dec 04, 2011, 2:32AM
I have a puggle (pug-beagle mix) whom i love to death!!!! i feel so bad because when me and my boyfriend go to work is all alone!!! This little pup is awfully cut!!!! Love her, and those pug mixes!!! does she have the curly tail? My boy does!!!! his name is Sol....

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Post image for Sale on Sale!

Did you think we were finished with the store events this weekend? No way! This Friday – Sunday (12/2 – 12/4) at select Free People stores, take an additional %20 off all sale items!

RSVP Here to remind yourself!

See all store locations*

*offer not valid at Short Hills NJ, Brentwood CA, Soho NYC or Costa Mesa CA

Post image for Upcoming Store Events

We have some great events going on at some of our stores this weekend and next week! Here’s the lowdown…

Coat Drive Kick Off Party at Free People Upper East!

Sunday December 4th 12PM-5PM

Free People Upper East (1319 3rd Ave, NYC) is hosting a Winter Coat Drive in collaboration with New York Cares that will take place this Sunday through Saturday December 10th.  During this time, every time a customer donates a coat they will receive 20% off their purchase for that day!

The store is having a KICK OFF PARTY this Sunday Dec. 4th 12-5 pm with a DIY ornament station hosted by yours truly!

There will be holiday inspired food and beverages provided by Aly Debbas from the blog From Graduate to Gourmet for customers to enjoy, and of course don’t forget to bring any old coats you may have to donate to the cause!

For more info and to RSVP visit the Facebook Page.

Hope to see you there :)

In addition to the coat drive, our New York stores are taking toy donations for Toys For Tots!

Customers can bring in a brand new toy to our 5th Ave, Upper East, SoHo or Brooklyn stores and be entered to win one of three $100 gift cards, now through December 21st!


Free People Buffalo Grand Opening!

Friday December 2nd, 5pm – 9pm

Celebrate the Grand Opening of Free People in Buffalo NY!  Shop our new product while you enjoy wine and cupcakes by Sassy Sweets!

Check out a special art presentation and auction from 5-9 pm featuring work from the Buffalo Arts Studio.

AND – there will be a special gift with purchase for the FIRST 20 customers!

For more info and to RSVP visit their Facebook Page.


Holidate at Free People Paramus!

Tuesday December 6th 6pm-9pm

FP Paramus is holding a fashion show event showcasing our newest styles! A stylist will be available to help perfect your holiday look, and there will be a DJ and refreshments to enjoy! Don’t be late, because the first 50 guests will receive special gifts at the door. And, a raffle winner will receive an amazing gift basket that the store has put together, and 2 special runner ups will get little presents! Customers who spend $500 or more will get special gifts with purchase.

For more info and to RSVP visit their Facebook Page.

Pinkerton -Dec 02, 2011, 7:34AM
Free People in Buffalo! Hell Yessss!!!! :-)
-Dec 02, 2011, 12:03AM
When is the Michgan store opening?! I am too excited to wait any longer!

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Post image for Thursday Poll: Baroque-and-Roll

Have you seen the Baroque Shop on  It’s full of great items to pull off this Abbey Lee-inspired trend that we’re loving. It’s a look that’s a bit Goth with jewel tones, metallic embroideries, and rich textures. We’re loving it paired back to a day-time look, but the styling possibilities are truly endless. Which piece inspires your baroque fantasies?

Gypsy Emperor Embellished Long-sleeve Top

Velvet Burnout Bodycon Slip

Long and Lean Faux Fur Coat

long and lean faux fur coat

Velvet Edith Scarf

velvet edith scarf

Metallic Lace Bell Bottom

metallic lace bell bottom

Velvet Longline Crop Top

velvet longline crop top

Which me will I be today -Dec 01, 2011, 8:18PM
I genuinely like all of the garments.But I absolutely adore the lace bell bottoms. They are so sexy and unique.
Ash -Dec 01, 2011, 8:12PM
Definitely the first.

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Post image for And the Winner is…

Our KOP store had a photo booth contest a couple of weeks ago. Fans voted on their favorite look, and the winner received a grand prize! Here is Kate Kacmar in her winning look. She looks so adorable in the relaxed styling and amazing color combo.

What she’s wearing: FP Skinny Cords, Multi Strip Pullover, Serena Lined Docs, and sold out top.

Jasmine -Dec 01, 2011, 9:05PM
Congrats! Dig the look!
Priscila -Dec 01, 2011, 1:58PM
I just made a blog with the same idea. lookie.

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Post image for December Catalog Sneak Peek!

Our December Catalog is a fresh escape from winter to the warmth of Greece… the white painted buildings and bluest of skies provided a stunning backdrop for model Mona Johannesson, shot by photographer Enric Galceran. Here’s a sneak peek!




The catalog drops next week so look out for it online on Monday!

chitarra squier -Dec 11, 2011, 3:35AM
Hi, this is a great post! Thanks..
-Dec 02, 2011, 2:20PM
yo ashley...if you don't like it, at least give a proper critique instead of just saying you don't like it..

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Post image for December Calendar

The months keep flying by! Happy December… visit our flickr page to download the large version of the calendar in regular or widescreen!

fp brigette -Jan 08, 2014, 5:26PM
Kel - yes! It's up now :)
fp julia -Jan 03, 2012, 3:16PM
yes, there will be a 2012 calendar, it's not ready quite yet but stay tuned!

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