The founders of Your Super created 100 percent pure, whole-food blends that really work — trust us, you may never drink coffee again.
Drinking superfood- and protein-infused mixes might sound trendy at times, but Michael Kuech started incorporating these staples into his life for a very real reason — a cancer diagnosis at age 24. An international professional tennis player in his native Germany, he felt invisible until that moment. Determined to stay strong, Kuech looked for alternative ways to rebuild his immune system. His friend — and fellow pro tennis player — Kristel de Groot knew exactly what would help: A blend of superfood powders, which she started mixing up as a natural form of fuel. Sure enough, Kuech experienced a noticeable shift in his energy, mood and concentration levels.
Motivated to share these potently powerful, healing blends with others off the court, the duo launched Your Super, a line of 100 percent natural powders made with only five to six carefully sourced whole food ingredients — and without any additives, fillers, dairy or gluten. Today, the line includes everything from Power Matcha to boost productivity to Forever Beautiful to nurture hair, skin and nails. Here, Kuech and de Groot share the super inspiring story behind their modern wellness brand…
What was the “aha” moment for launching Your Super?
KdG: “As you may know my co-founder Michael was diagnosed with cancer at age 24. We were both pro-tennis players at the time, simultaneously pursuing business and finance degrees. Our friends and families were inspired by his recovery, in part by use of the superfood mixes and vegan proteins we were making. As more people wanted to try them, we got the idea that this could turn into a business. We started at farmers’ markets, and college campuses, and then got the idea to sell online. The response was immediate and we have just kept going from there!”
What were the biggest challenges you faced?
KdG: “One of biggest challenges was learning about corruption in supply chains. It was like, ‘Ok how does it work? Where does it come from? Do you test every batch?’ And then we suddenly found out, ‘No, not every batch is tested’, Then you ask where something is from, they say“ In Brazil” Ok cool but, WHERE in Brazil? If I don’t feel comfortable eating my own products, what’s the point in even creating them? So we made a very conscious decision to be a more premium brand, and to source only the best ingredients. We have accurate third party tests on every batch. We ensure the people who are growing the ingredients, or processing them are treated well and paid fairly.”
What makes your mixes different from others?
MK: “We started the company in Europe, but so many of our orders were coming from the U.S. We didn’t understand why people [wanted] to spend $40 on shipping — doesn’t LA have everything?! Then we [found out] it’s because we have no filler, no guar gum, no stevia, no artificial anything. As we like to say ‘What’s on the front is what’s on the back;’ so often people buy a protein powder that says “Acai Superfood Mix” on the front and the first ingredient on the back is ‘natural flavoring’ and acai as the last ingredient on the list – that’s just not our style. We keep each mix simple with only five to six pure ingredients.”
The Forever Beautiful mix is chock full of antioxidants to keep skin glowy and youthful among other benefits. How do you like to mix it up?
KdG: “My favorite is mixing in a smoothie: 1 tsp Forever Beautiful, 1 of cup water, 1 banana, 1 handful frozen strawberries. But I also love this mix in oats, yogurt or simply in water!”
What inspired you to create Energy Bomb?
MK: “Since living in the US we’ve noticed there’s an epidemic with coffee. People seem to drink coffee in the morning, not eat anything and then get hangry and start snapping by lunchtime. We see it in employees, friends and others. We wanted to give people a healthy alternative without the mood swings. Energy Bomb contains guarana, made from the seeds of a plant grown in the Amazon region. Guarana is slowly released in the body, which leads to six to eight hours of energy and you avoid the usual caffeine crash. One teaspoon of Energy Bomb contains the equal amount of caffeine found in a cup of coffee, but will keep you going waay longer.”
Tell us about where your ingredients are sourced and how you give back to the community? Why is this important to you?
KdG: “All of our ingredients are sourced directly. We know the farmers and give back to the communities. Just yesterday we took our Europe team to a small town in Germany where one of our hemp farmers is located. We learned everything from how the organic soil is maintained, optimal growing conditions (rain!), how the hemp seeds are pressed at low temperatures to have left a nutritious hemp protein, why hemp protein is easy to absorb in the body… The farmer was so excited to share everything with us as it doesn’t happen every day that companies show up and care about what he is doing. It is so important that we learn how to make the connection again between what we eat, where it comes from and remember that someone worked hard to grow our food!”
What’s next for the company?
MK: “Being mission-based is the core value of our company. I’ve come to understand, if we’re living in this world, in this way, we need to build a company that is socially responsible. So we partnered with Action Against Hunger. They designed a bar that is specially developed for malnourished children, that has all the macro and micronutrients that a kid in that situation needs. The crazy fact is that, with three of those bars a day, someone with malnourishment survives! Over the course of three weeks they are back to normal. With a purchase of one Your Super product, we donate one bar. We can help someone here who can afford our product to get healthy, and then someone else in the rest of the world to be healthy too!”
+ To explore and shop the Your Super line, click here!