october catalog: we the free

Today we release our October catalog with the complete line of We the Free. We the Free is a new collection of vintage inspired product that features relaxed fits and superior fabric qualities. It consists primarily of knitwear but also includes sweaters and accessories. We the Free includes the newest print techniques paired with both classic and edgy graphics, applique, hand-embroidery, and trims.
We the Free has a boy sensibility borrowing from military, athletic, work wear, and surf wear.
Check out the new book, the video and the new product!

follow free people on twitter!

So we’ve decided to join the next world of social networking and set up a twitter feed! Twitter gives little bite sized updates on what you’re doing, and is a great way to quickly keep up on what’s happening with your friends.
Never heard of twitter? Click here and go to “watch a video.” (The video is made by common craft.They make great simple videos in “plain english” explaining different social networking platforms and all kinds of techy stuff.)
Click here to view our twitter feed, set up an account and follow us!

August Catalog Video!

Check out the video for our newest catalog, which drops today!
This catalog features the trend Proper Nomad, which mixes classic menswear and tailoring with more ethnic influences. The catalog also focuses on showcasing the many faces of the Free People girl! Enjoy!

August catalog sneak peek!

For our newest catalog, which will be dropping this week(!) we thought it would be cool to have various volunteers around the office hand-write the catalog copy! Here is a little video showing everyone working on writing the catalog! We are so proud of this catalog and we’re sure you will all just love it! Tune in a little later this week for our catalog video!

boot ruination!

Check out this video from the latest B15 Threads, in which we ‘break in’ our boots to make them look cooler for the catalog!

If you end up trying this method yourself, be sure to check on your boots after each time you run over them and see how much they’ve been distressed- you don’t want to beat them beyond repair! Depending how much you want your boots wrecked up, you can also bang them off a sidewalk or in rocks!

beauty of jam?


Yes, jam. Coolhunting made this video with June Taylor, a preserve maker in Berkley, CA. First of all, I love that they profiled her and put her in the mix with all the hip, hot artists and designers they are usually feature. Second, the process and her enthusiasm is fascinating. I love to see anyone that loves their work and puts as much effort, thought and design into what they are doing as any great artist would.
mmmm jam.

Please check out June Taylor’s website. There is a Michel Gondry-style video she made about her jams.

Employee Profile – Jenny!

Our latest employee profile features one of our favorite models, Jenny! Frequently Jenny is seen gracing the pages of our catalogs, as well as modeling many, many items on our website! She is a total delight, and so charming! Below, find Jenny’s video interview, complete with a quick introduction by Lindsay, one of our photographers, who tells us why she loves working with Jenny!

Announcing the Free People Style Event!

Hey Free People girls!
Show us your style! How do you wear your Free People? Head to toe? Flashes of flair?
We noticed that people would often upload pictures of themselves wearing
their Free People to our Facebook account, and we loved it! That got us thinking… and curious to see more!
Send us your pictures of you and your friends in your Free People
clothing, and we’ll put them all on our Flickr account!
Email your name, age, and current town with your pictures to
blog.freepeople@gmail.com, and we will upload them!
If you can, tell us which FP items you are wearing too!
Eventually, we’ll pick out some of our favorite styles and feature them on
the blog!
To get started, we put up a few pictures of our own employees rocking their
Free People here at the home office! You can check out our Flickr folder for
this event here!

Free People Design-A-Bag Contest – Winner!

Congratulations to our Free People Design-A-Bag Contest winner, Olivia Wendel of Marina del Rey California! You can look for the bag with her design to be in use at the stores in January!
Also, most of the entries have been uploaded to our Flickr account, so check them out!
We want to send out a HUGE thank you to everyone who participated! And if you didn’t win, don’t lose heart! There are more contests on the horizon, so stay tuned!

ida, fp dog

Meet Ida. Ida belongs to Lily, who is the assistant designer for color and print. This means that Lily and Ida design prints for all Free People clothing and help pick out colors.
Name: Ida
Nickname: Idey-widey
Breed: Boston Terrier and Poodle mix
Likes: fetch, treats, showers, long walks in the woods, and cuddling
Dislikes: Solitude, boredom
Favorite friends: Boys, especially the staff of the mail room.
How did you meet Ida?
Ida was born in a trailer with turkeys living in the yard. I saw an add in the paper on Christmas Eve 2005 and we’ve been together ever since.

It was a cold morning in Lyon…

Now, I don’t want to overload you with videos today, but this one is so cute and funny I couldn’t resist…
This video was taken during our shoot for the July catalog in France. Our catalog shooting team and models are getting ready for a long day! It was a very cold morning, and everyone was feeling kind of groggy. When they got to the first place they were going to be shooting, they blasted the car radio and started to dance and get pumped up! Enjoy!