The other day I hung out in the studio for a bit while our team did a special Valentine’s Day shoot with model Linda Vojtova. It was such a fun shoot with candy and flower props, and Linda was kind enough to answer a few questions for the blog!Read More
It definitely doesn’t feel like the first day of February here in Philly… it’s supposed to be almost 65 degrees out today! But hey, I’ll take it. And, there’s a February 29th this year! Click here to download our February calendar in the horizontal or vertical version.
Writing a blogger diary every three weeks, sometimes it’s hard to pick just one thing to talk about. Life has been a whirlwind – a good one, but nonetheless – a whirlwind.Read More
Yesterday I left work around 5pm to head to our brand new store on Walnut Street in Philadelphia. We were having a private celebration for home office employees, family and friends before the doors officially opened this morning. From the moment I walked through the carved wooden door, I felt like I was in a very special place. If you live in the area, I definitely recommend making the trip to see the store in person – but if not, I hope these photos can do it some justice!
The view from the upstairs loft.
The upstairs fitting room area is cozy and tranquil – I literally could live here. The fitting rooms were painted by five of our amazing fp girls, who made them truly special and unique.
Intimates hang delicately on subtly sparkling walls.
How amazing are the patchwork rugs?! A great DIY project, perhaps…
I adore the brick wall and necklaces hanging from nails – I bought one of these zodiac necklaces – you can only find them in our stores! I also love the falling whistles.
Former Belle put on an awesome show!
It was such a magical night. Stay tuned for another post, on two of my favorite parts of the store!
Photos by Julia.
The day is finally here! We will be heading over to our brand new Philly store in a little bit for a private celebration, and the doors officially open tomorrow morning at 10am! The store is full of special touches – one thing I’m excited to see, is some of our incredibly talented fp girls painted the walls of the dressing rooms. From what I’ve seen in photos (above right), they look incredible. I also can’t wait to see the Love Letters installation, made up of all the amazing letters you guys sent us! And the necklaces pictured above were made by local jewelry designer and friend of fp, Sarah Lewis, who specially designed them to represent our Candy, Lou, Meadow and Ginger fp girls! I’ll take some photos of the store tonight so stay tuned for a peek at the store tomorrow :)
Also opening tomorrow is Free People Boulder! Doors open at 10am, so if you’re in the area, stop by and check it out :) The photo above is one of our fp girls hand painting the storefront window!
Fore more info and to RSVP visit their facebook page.
These could be your feet!
We have a bunch of job openings in our stores – click on the links below for more info and to apply!
Yes, that’s right, we’re comin’ to Canada!!
As you guys may have heard by now, we are opening our very first Free People store in Philadelphia this Friday! It is definitely a homecoming of sorts, as we open our doors on Walnut Street in Center City, not far from where the company began. You’ll hear much more about all the special touches we’re putting into the store over the next few days, but today Jemma, Naomi and I decided to take a field trip and head to some spots in the city that are nearest and dearest to our hearts, to shoot our own little Philly lookbook.
I knew right away what my location would be – the street where I grew up. A three story brick townhouse in the Fairmount neighborhood, walking distance from the Art Museum and just a few blocks from the stone walls of the penitentiary. A quiet, tree lined street, where the same construction truck still parks in the spot across from my old house, and marble steps climb up towards doors painted varying shades of blue, red and green.
It was a magical time in my childhood, full of block parties, neighborhood cleanups (when we’d all go out and rake leaves and clean up together), bike rides, scraped knees, and water ice from the park grocery across the street that has since closed its doors for good. Sometimes its nice to take a little trip down memory lane.
After wearing the wingtip boots today I became slightly attached.
Stay tuned for our photos, they’ll be up later this week!
Photos by Julia.
Images of the Chinese new year celebrations are always so incredible. I love that they take each new year and the symbolism behind it so seriously. 2012 is the year of the dragon – a symbol of power, strength and luck…a year to take control and breathe fiery life into everything you do.
Come celebrate the new year AND the Year of The Dragon at Free People South Coast plaza! We will be having a special Lunar New Year celebration tomorrow, Saturday January 21st, 10am – 1pm.
What better way to kick off the new year then to refresh your wardrobe or try a style you’ve never dared to try before! We will be partnering with our lovely neighbors, AVEDA, to help you achieve the look you’re going for!
Of course there will be yummy treats for you to snack on while we style you from head to toe AND a gift from AVEDA with every purchase (while supplies last).
When you’re done with us go next door and let the ladies at AVEDA give you a whole new makeover!
We’ll see you there!
For more info and to RSVP visit their facebook page.
This weekend my mind was running overtime, running overtime with inspiring thoughts. Sometimes I just need a new twist to my weekend in order for the light to come back on again; you can get stuck in a routine and that routine can kill your mind, so Friday I went to New York to see the future Free People collection for June Wholesale. The collection was bright and poppy and reminded me of the Sun, Sand and Sea just what I needed on that brutal cold day.
Being in a new place for a couple of days gave me a new light I saw things that made my inspiration bank fill up and it made me feel alive all weekend, don’t you just love when that happens?