Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for Store Style: Intimately FP

As I mentioned the other day, we can’t get enough of our new intimates.  We love them for lounging around the house, but we also love wearing them out – adding little touches of velvet and sparkle that are perfect this time of year.  We decided to ask our California FP girls to give us some styling inspiration on how they would wear their intimates all year round!

One of our favorites this holiday season is the beaded bandeau – it looks adorable peeking out under a plaid buttondown, worn with a lace maxi skirt!

This is such a cute layered look: the sequin cami worn with the lovebug striped thermal, victorian angel cardigan, tall socks and boots.


The dotted lace tee looks lovely with the pleated wideleg pant and a vest.


A delicate slip and sequin cami look perfect under the gorgeous long chiffon bed jacket, topped off with a headpiece.


I love this romantic outfit! The velvet extreme flares and new romantics chiffon capelet with the printed velvet bralette underneath.


Get festive for the holidays in the voile and lace slip worn over dainty shorts with knee high socks and the fairisle maxi cardigan when it gets chilly!


Perfect for a night out: the medallion seamless slip worn with a slip in a contrasting color underneath, the joe lace up boot (the new black/brown color is gorgeous), statement necklace and headpiece!


Here’s a great idea – wear a long sleeved layering tee under a cropped bralette! Add the reversible fur vest and pile on the rings and necklaces for this cool layered look.


Layering tops like the floral burnout henley are also great for taking your favorite summer tank into fall and winter!


Add a little sparkle to a tomboy look of destroyed denim and the open lace sleeve top with the sequin cami.


The long chiffon bed jacket looks amazing over the beaded bandeau and cutoffs with cute little ankle boots!


And lastly, we have the sequin cami paired with the adorable high waisted textured shorts and fairisle maxi cardigan. Love!

Lauren -Dec 11, 2011, 3:22PM
The last look is so fantastic - Love the colours of the cami/ shorts/ nails/ hair!
kate -Dec 03, 2011, 5:42PM
Love these looks!

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Post image for Happy Friday!

What’s everyone doing this weekend? I wanted to tell you about an amazing art show taking place in Philadelphia so if you live in the area listen up!

Two of our fp girls have teamed up to put on a show at Reward in Old City, Philadelphia, called “A Distant Land to Roam.” The opening is tonight and several of us fp girls will be there. I can’t wait – to say these girls are talented is an understatement! Here’s a little sneak peek:

So amazing – I’m going to take some photos at the show to share with you guys!


On Saturday morning I’m heading to New York City! On Saturday I plan on spending some time in my favorite part of the city, Brooklyn, and doing some vintage shopping and maybe hitting up an art show. I’m staying at the Bowery House – I’m excited to check this place out, it’s a great option for anyone on a budget, and looks super cool.

Then on Sunday I’m heading to the Upper East Side for the event at Free People 3rd Ave, where I’ll be running a DIY ornament station from 12-5pm! If you’re in the area come hang out!!

For more info on the event and to RSVP click here.

-Dec 05, 2011, 5:45PM
hey i was just in brooklyn on sat too! I got some great treasures at the artsists and fleas flea market! it's the best!
Emma -Dec 04, 2011, 1:55PM
I wish I could go but too bad I live the other side of the Atlantic! Looks amaze!

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Post image for Sale on Sale!

Did you think we were finished with the store events this weekend? No way! This Friday – Sunday (12/2 – 12/4) at select Free People stores, take an additional %20 off all sale items!

RSVP Here to remind yourself!

See all store locations*

*offer not valid at Short Hills NJ, Brentwood CA, Soho NYC or Costa Mesa CA

Post image for Upcoming Store Events

We have some great events going on at some of our stores this weekend and next week! Here’s the lowdown…

Coat Drive Kick Off Party at Free People Upper East!

Sunday December 4th 12PM-5PM

Free People Upper East (1319 3rd Ave, NYC) is hosting a Winter Coat Drive in collaboration with New York Cares that will take place this Sunday through Saturday December 10th.  During this time, every time a customer donates a coat they will receive 20% off their purchase for that day!

The store is having a KICK OFF PARTY this Sunday Dec. 4th 12-5 pm with a DIY ornament station hosted by yours truly!

There will be holiday inspired food and beverages provided by Aly Debbas from the blog From Graduate to Gourmet for customers to enjoy, and of course don’t forget to bring any old coats you may have to donate to the cause!

For more info and to RSVP visit the Facebook Page.

Hope to see you there :)

In addition to the coat drive, our New York stores are taking toy donations for Toys For Tots!

Customers can bring in a brand new toy to our 5th Ave, Upper East, SoHo or Brooklyn stores and be entered to win one of three $100 gift cards, now through December 21st!


Free People Buffalo Grand Opening!

Friday December 2nd, 5pm – 9pm

Celebrate the Grand Opening of Free People in Buffalo NY!  Shop our new product while you enjoy wine and cupcakes by Sassy Sweets!

Check out a special art presentation and auction from 5-9 pm featuring work from the Buffalo Arts Studio.

AND – there will be a special gift with purchase for the FIRST 20 customers!

For more info and to RSVP visit their Facebook Page.


Holidate at Free People Paramus!

Tuesday December 6th 6pm-9pm

FP Paramus is holding a fashion show event showcasing our newest styles! A stylist will be available to help perfect your holiday look, and there will be a DJ and refreshments to enjoy! Don’t be late, because the first 50 guests will receive special gifts at the door. And, a raffle winner will receive an amazing gift basket that the store has put together, and 2 special runner ups will get little presents! Customers who spend $500 or more will get special gifts with purchase.

For more info and to RSVP visit their Facebook Page.

Pinkerton -Dec 02, 2011, 7:34AM
Free People in Buffalo! Hell Yessss!!!! :-)
-Dec 02, 2011, 12:03AM
When is the Michgan store opening?! I am too excited to wait any longer!

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Post image for December Calendar

The months keep flying by! Happy December… visit our flickr page to download the large version of the calendar in regular or widescreen!

fp brigette -Jan 08, 2014, 5:26PM
Kel - yes! It's up now :)
fp julia -Jan 03, 2012, 3:16PM
yes, there will be a 2012 calendar, it's not ready quite yet but stay tuned!

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Post image for DIY Event this Friday in Portland!

You’re getting two for one today!! Two DIY projects, that is :) This one is in relation to an event we are having at our Portland store this Friday 12/2!Read More

mary -Apr 30, 2014, 10:26AM
Is there one in 2014 great ideas..
Lauren -Apr 22, 2013, 7:00PM
Gorgeous! I am definitely going to give this a shot!

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Post image for A Walk in the Woods

I am 100% without a doubt a summer person – I love the heat, I love the sun and the feeling of freedom that hangs in the humid air, even though you still have work. But I will admit, there is no better time of year for a good weekend hike than the fall. The crisp air is much more comfortable to work up a slight sweat, and the scenery is breathtaking. Not to mention, I love the sound of leaves shuffling under foot.  Here are some photos from a fall hike in Fairmount Park – a place that lets you forget you’re in a city and reconnect with nature.











skipping stones.






Tamberine -Dec 01, 2011, 4:14PM
the bridges remind me a little of where I live, Richmond, VA
Anna -Nov 30, 2011, 5:17AM
amazingly beautiful! :)

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Post image for Blogger Diary: A Thanksgiving Feast

I love Thanksgiving. It’s one of the holidays that my family does best – centered on good food and warm sentiments. Each year, my mother wakes up at the crack of dawn to get cooking – something she’s been doing ever since she was eight years old. She starts with the pies – so when you turn up all bleary eyed from your bed, the sweet scent fills your nostrils and puts a drunk smile on your face. A fire is already blazing in the wood oven, and we all plop down on the couch with blankets, dogs, and the Thanksgiving Day parade. Quickly, hot cups of Jo are distributed, and you couldn’t be happier.

This year, once the caffeine had hit my brain, and I was able to pull my couch-loving-self together, I whipped out my camera to document. In the past year I’ve gotten a lot more into food photography. Not just looking at it on the pages of periodicals, but also practicing it a bit myself. Thanksgiving is a visual playground of food, and this seemed like the perfect chance to mess around…

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My Aunt came from Italy and we prepared one of my favorite Italian desserts – Monte Bianco. It’s made with a puree of roasted chestnuts and whipped cream.

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Abigail looking very guilty after trying to steal some turkey…

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I had to include how beautiful the sky was at sunset. Hope you all had a great thanksgiving! xx

Katie Urie -Dec 09, 2011, 7:29AM
This looks so wonderful, especially around the holiday season I think you have such great ideas, and that's so much for sharing.
heather -Nov 29, 2011, 11:46AM

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Post image for Fall Display Deer Giveaway!

We have a very cool giveaway for you today!! When I first saw our fall displays I fell completely in love with the deer – each store got one of the sculptures, which they then painted and embellished so that each one is unique and special to the store where it lived :) Now that our holiday displays have gone up in stores, and Fall displays have come down, we have some deer that we’d like to give away!

Since the deer are large (and heavy!) and fragile, we are offering the giveaways separately in each location where they are available, so that the winner can go pick it up at their convenience.

The following locations are each giving away ONE DEER. Please click on the link for your desired location and fill out the brief form to enter to win. This giveaway will remain open for one week, and then I will pick one winner for each location. I will send the winner a confirmation email and put you in touch with the store so you can schedule a time to pick up your deer.

These would make the most amazing lawn decorations! Good luck :)

*click on the link below for the store closest to you and fill out the form to enter*


Free People Scottsdale – 15147 N Scottsdale Rd, Scottsdale AZ


Free People Cahuenga – 1520 Cahuenga Blvd, Los Angeles CA

Free People Corte Madera – 1618 Redwood Highway, Corte Madera CA

Free People Glendale – 137 South Brand Blvd, Glendale CA


Free People Boston – 800 Boyleston St. #A, Boston MA

Free People Burlington – 75 Middlesex Turnpike, Burlington MA

Free People Cambridge – 63 Church St, Cambridge MA

New York:

Free People 5th Ave – 79 5th Avenue, New York NY

Free People Garden City – 630 Old Country Road, Garden City NY


Free People Arlington – 2700 Clarendon Boulevard, Arlington VA

Free People McLean – 1961 Chain Bridge Road, McLean VA

**UPDATE: Check your email, the winners have been contacted!!**

Allison -Dec 06, 2011, 3:24PM
Have the winners been picked yet?! I've been checking my email every hour I want that Garden City deer!!!!!!!!
Caitlin -Dec 05, 2011, 2:04PM
Have the winners been picked yet?! I have my fingers crossed for the Corte Madera one! :)

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Post image for Black Friday Events in our Stores!

Here’s a rundown of what some of our stores are doing for the biggest shopping day of the year!

Black Friday Sneak Peek at FP Costa Mesa!
November 25; 5AM-10PM

5:00-6:00am fans of Free People South Coast on facebook receive 10% off your purchase! You can “like” them at the door to be allowed in. Get first dibs on exclusive FP merchandise and enjoy cookies and refreshments while you shop.

6:00-7:00am the first 10 shoppers will get handmade leather/fabric totes with purchase!

All day check out online exclusive items only available at Free People South Coast!

**make sure to bring your phone so you can show us you like like our fan page @ the door to get in***

For more info visit their Facebook Page.


Give a Little, Get a Little
Black Friday @ FP Studio City

7AM – 7PM

Anyone who comes in and buys a gift on Friday November 25 will be entered in a raffle to win a day of pampering for themselves!

The prize includes a lunch for 2 at Charlie’s Pantry, a mani/pedi, and Starbucks on us!

For more info visit their Facebook Page.



Black Friday Giveaway at FP Santana Row
6AM – 10PM

The first 25 customers to spend $100+ will be entered into a raffle to win a FP gift card worth $50 and a gift basket filled with hand-made goodies from the Santana Row FP girls!

For more info visit their Facebook Page.



A Holiday Affair at FP Walnut Creek
7AM – 9PM

Stop by FP Walnut Creek for a cup of coffee and breakfast treats while you shop! Whether you’ve been battling lines since 3 AM or just stepping into the madness of Black Friday our stylists are happy to accommodate all of your shopping needs! You won’t need to lift a finger, we’ll do all the shopping and gift-wrapping for you! Hurry in, the first 25 customers who spend $150 or more will be entered into an exclusive raffle offering a $50 gift card amongst other gifts. See you there!

For more info visit their Facebook Page.



Cozy Party at FP Austin Downtown
10AM – 8PM

Enjoy sweet treats and a hot cocoa bar while you shop! There will also be a raffle for a FP gift card- for every ‘cozy’ item bought, you will be entered to win!

Fore more info visit their Facebook Page.



Cozy Cocoa and Cookies at FP Houston City Centre
6AM – 10PM

Comfy, cozy, cups of hot chocolate and cookies for our Free People friends and shoppers, to keep you peppy for a full day of shopping! FP fabulous ‘fringed bags’ are back and FREE with $100 or more purchase. And a cozy little contest for our fabulous FP fans… Enter your name with every cozy item purchased for a chance to win a gift from our FP gals to you!!

For more info visit their Facebook Page.



Shop Now, Be Merry Later at FP San Antonio
8AM – 11AM

Shop early between 8AM-11AM and receive 10% Off your entire purchase! Also, get a sneak preview of this season’s “MUST HAVES” for Holiday 2011 and enjoy a quick “Grab & Go” breakfast before you leave compliments of Free People San Antonio!

For more info visit their Facebook Page.


And, for those of you who prefer to stay home and shop online, enjoy Free Shipping all weekend long!

Britney Cherry -Nov 21, 2012, 10:39PM
What will the mark downs be ?
Cindy Chun -Nov 16, 2012, 7:52PM
you need to have a store in Honolulu please!

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Post image for Happy Thanksgiving

We lost power in our office! We’ve been sent home for the holiday but I’ll be back Friday – and keep an eye out for a post with a rundown on what some of our stores are doing for Black Friday :)

Hope you all have a very happy holiday full of family, friends and good food!



Anna -Nov 23, 2011, 3:34PM
Happy Thanksgiving :)
Christina -Nov 23, 2011, 12:31PM
Lucky ducks getting to leave early for the Holiday. Happy Thanksgiving! xo, Christina

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Post image for Two New Stores Opening Tomorrow!

First up, Free People is coming to Michigan! Troy, MI, to be exact, and we’re celebrating with a grand opening party all day long tomorrow (10AM – 9PM)!

They will have cookies and coffee and a beautiful new store to shop! For more info and to RSVP check out their facebook event.



Also opening tomorrow, Free People Water Tower Place! They will be celebrating with a holiday party and treats from 6pm-9pm!

Plus, with the purchase of any holiday sweater or dress, you’ll be entered in a raffle to win a $50 FP gift card!
Fore more info and to RSVP click here.
Bridget -Dec 10, 2013, 3:00PM
Yes, Madison, W!
Cera -Dec 09, 2012, 9:54PM
MADISON, WI. please?!

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