Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for Snapshots from our Stores

Sometimes I love going through our Free People stores’ Facebook pages. I like to see what they’re posting about in different parts of the country, and I always find so much inspiration! Here are some of the photos they’ve posted that caught my eye…










FP H-WOOD Margaux -Oct 06, 2011, 1:40PM
COOL!! So much fun to see my road trip photos up here!! Love to see that I've inspired you a little bit ;) We should have a catalog shoot in Park City, UT sometime!! For everyone who wants to see more of these photos, come check out the Free People Hollywood page on Facebook!! We love to see everyone's creativity :) :) xoxoxo
! -Oct 06, 2011, 1:32PM
I need some red rock in my life. Oof!

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Post image for Happy Birthday Noot!

We had a special birthday in the office today! Our web & catalog model, Noot, completed another year. A small party was thrown to surprise her on her special day :)

Picture 008

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Stay tuned next week for an interview with Noot – she’s one awesome woman! Happy Birthday!

Tiffany -Oct 05, 2011, 3:20PM
Happy Birthday XOXO,
Taylor -Oct 05, 2011, 3:19PM
Happy Birthday!!

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Post image for Cool Job Alert: Graphic Design Assistant!

We are looking for a Graphic Design Assistant to join our home office team! The primary focus for this position will be to create.

Responsibilities include:

  • To create compelling catalog covers and layouts, using your painterly and illustrative skills
  • To invent new ideas for layout and push the limit of catalog design
  • To create striking, visually unique, and artistic marketing messages for

For more info and to apply, please click here.*

*When applying please attach work samples or website address. -Apr 25, 2013, 11:08PM
Hey there, my name is Rubin and I'm a fellow blogger out of Merrimack, United States. I'm glad to see the work you're doing on this site. Coming upon Cool Job Alert: Graphic Design Assistant! | Free People Blog was refreshing and helpful in terms of writing and work. Keep up the nice work guys: I’ve put you guys on my blogroll. I think it will improve the value of my web site. Greetings, I'm Rubin and I've just recently begun to get into what you're referfing to. I don't know where you’re obtaining your details, but solid job even so. I really should commit some more time learning and understanding more. Thanks for the article: I was looking for this info for my goal.
Mary -Oct 15, 2011, 11:05PM
Has the deadline for this already passed???

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Post image for From our Creative Director: “Present”

Our creative director just sent me this beautiful story and video… read on, and watch the video below!

“This is a couple I spent some time with in my youth. Their son, Fabby was like my little brother for awhile. Beatrix was the 1st beautiful eccentric I had ever met. She taught me about surrealism and holistic medicine and that it was okay to adore clothes. I remember when I first saw her at the Foxfeild horse races she pulled up in this very old silver Rolls Royce and when she got out of the car I was dumbfounded by her elaborate way of dressing. I love it that she is showing up on blogs now!”

Whitt -Oct 05, 2011, 8:32PM
If you are ever lucky enough to be in there company for one minute , I promise , you will never forget the pleasure !!! Companionable , artistic , fun and loving . X100 !
Jordan Middendorf -Oct 05, 2011, 6:17PM
So glad you enjoyed the editorial! You can view her closet interview (and her husband's) on and

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Post image for Other People’s Houses

Bits of inspiration from Other People’s Houses.Read More

Louise -Jan 05, 2012, 4:43AM
I could actually move in with you, and not change a thing, you'd hardly notice me :-) Love your style. From a well wisher in Australia
Rodellee -Nov 16, 2011, 1:02PM
These are such lovely pictures, I especially love the ones of all the succulents and cacti.

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Get to know a bit more about the beauty in our October catalog, Julia Stegner!

Julia is wearing the Crochet Cuff Henley.
Shop all items in the October catalog.

alison -Oct 05, 2011, 5:47PM
"i made a chicken rice cake for him!" so cute
paige -Oct 05, 2011, 1:24AM
she's adorable! and I love the little hat she's pulling the questions out of suuupa cute

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Post image for Snapshot: Lucy Lu, London

















Lives in: I was born in Slovakia, but moved to Vancouver, Canada when I was 12. About 3 years ago I moved back to Europe, spending two years living in the countryside of Spain, and I’m currently living in London, UK! I love it here, as there is so much culture, and inspiration everywhere!

Shoots with: For digital I use a Pentax K200D, although I dream and am currently saving for a Canon 5D Mark II! I also sometime shoot film, and for that I use a hand me down Cosina CT7. My good friend also just gave me an old Polaroid, and I’m excited to start exploring with it!

Favorite Subject: I really love shooting women! I love the whole 60s, 70s, sunshine,flowing hair, lens flare, freedom vibe, and I think women just tend to lend themselves to that really well! But really I love shooting youth and people in general, boys as well as girls. (My boyfriend has been very patient modeling for me when I want to try out new techniques and ideas!) Fashion shoots inspire me, because there are so many different directions that you can take with a shoot, sometimes inspired by a single dress or shoe. I find the whole creative concept exciting and beautiful.

Inspired by: I draw inspiration from everywhere, from walking around, to music and books,vintage photos, movies, magazines even dreams. I suppose the concepts of nature and youth, of life and freedom and all that it intertwines, really moves and inspires me. Magazines like Dazed & Confused, Love, AnOther Magazine, Flaunt, Interview and many many others constantly provide bursts of happiness and creation! I also love how the internet has managed to connect us all, and I am a regular reader of many great and inspiring blogs. Some of my favorite photographers are Ryan McGinley, Paolo Roversi, Camilla Akrans, and Guy Aroch, which is why it’s so amazing that he just shot the campaign for Free People!

Random Fact: I’ve worked all sorts of jobs to pay rent and afford travel, including being a snowboard instructor as well as a flight attendant!

Also, I usually shoot during the days, but I love post processing my photos at night; it’s the time that I find most inspiring. I love the quiet, the darkness, a glass of red wine, all making way for concentration and evocative thinking. My parents still tell me to this day (I’m 26) that I need to “turn my schedule around” to prepare me for a “real job”.

See more of Lucy’s amazing work here, and also check out her awesome blog!

skin care junkie -Jul 07, 2014, 11:40AM
It's going to bee finish of mine ԁay, however before finish I am reading this enormous piece of writing to increase mmy knowledge.
Lucy -Aug 20, 2012, 10:29AM
Just a small update my website has changed to and my blog to x Lucy

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Some musical inspiration to start your day…Read More

Katelyn -Oct 04, 2011, 6:49PM
I don't know if you've heard of them/her but you should check out Caroline Smith & The Goodnight Sleeps. It's a really awesome band from Minneapolis, and they're actually playing a show in Philadelphia at the The Balcony this coming Sunday (October 9th). Just thought you might be interested :) Keep up the lovely work, this is my favorite blog! <3
Taylor -Oct 04, 2011, 5:56PM
love this song! there are so many different elements within it! This song will be on repeat a lot I'm sure! Next week is Spirit Week for homecoming, and our theme is Decades. My grade (juniors) got the 60's! I'm really excited! I have decided to wear the FP One Floral Fields pants, but I'm not sure what else...any ideas? I figured I would do Twiggy makeup. :)

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Our October catalog video makes me smile :) Shot by Guy Aroch featuring model Julia Stegner, it captures her cool, carefree attitude and a fun day of shooting in the studio!
Song is “Crazy As You” by Nicole Reynolds.

Shop the October catalog.

Felton Kiger -Mar 15, 2012, 5:34PM
It nearly impossible to find experienced people in this particular subject, but you sound like you know what you抮e talking about! Thanks
Christina -Oct 04, 2011, 9:50AM
How did they do the braids and the buns in this video and the October catalog? I'd love to see a tutorial video!

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Post image for Fall Fashion from our Favorite Bloggers

This week’s featured blogger is our good friend Natalie of the blog Natalie Off Duty! Here’s one of her favorite looks for fall (featuring our polka dot boho top!) and what she’s most excited about this season.



What trend are  you most excited about for Fall?

For Fall, I am sooo excited to get back into layering, especially with knits. I love something chunky on top with something a little more fitted at the bottom. Playing around with proportions is great for fall weather. Right now, I love mixing something very classic with something totally unexpected and fun. I look forward to everything from printed blouses to shearling coats!

Favorite designers right now?

My favorite designers right now are Chloe, Stella McCartney, Rebecca Minkoff, Alexander Wang, and Isabel Marant.

Your must have Free People item for Fall?

The Genteel V-Neck Sweater. It’s super classic and looks great with just about everything. It also looks like something I could just cuddle in!

What is your favorite Fall activity?

I LOVE playing in ball pits or riding my bike through the parks!

I love how she styled the polka dot blouse! Thank you Natalie!

moonchild -Apr 08, 2012, 11:11PM
^ sooo ball pits and people riding their bikes through parks are non existent in the east coast? how pretentious
karacter -Oct 04, 2011, 2:42PM
"What is your favorite Fall activity? I LOVE playing in ball pits or riding my bike through the parks!" She's clearly not from the East Coast hahahah

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Post image for Milan Fashion Week

Milan’s fashion week has come to a close and I’ve been scrolling through the shows for inspiration. It was bright and glitzy, everything that you would expect from a city that enjoys the finest things in life.

I’ve always been a huge fan of Marni, there’s something so incredibly quirky going on with it aesthetics; whether it’s the unique colour palette or the juxtaposition of ad-hoc accessories against geometric prints. In this collection I was seeing a little touch of 60’s housewife which worked in a weird kind of way – that’s what to expect from Consuelo Castiglioni.

Roberto Cavalli’s show brought glitz to my eyes the artisanship won me. The collection seemed like it belonged at the couture shows at times. I loved the contrast of gold with leopard and florals against the black. It was a dream to look at.

Milan shone bright, next stop Paris!

Photo’s taken from Vogue and Style


molly -Oct 03, 2011, 1:53PM
the 60's are back and sparkly !!
Taylor -Oct 03, 2011, 12:42PM
The textiles are so intriguing... I love that last dress especially. I love the idea of combining black with pastels! Very interesting silhouettes as well.

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Post image for Designer Jewelry by DANNIJO

This month’s featured jewelry designer is one of my personal favorites – Dannijo. The New York based label was founded by sisters Danielle and Jodie Snyder, self-taught jewelry designers who learned how to wirework by playing with their father’s medical tools as kids. Their pieces are handmade using various metals – oxidized silver, gold and gunmetal – mixed with bold colorful elements like druzy quartz, crystals, aqua aura and pearls.

A combination of bohemian whimsy and old-world sophistication, their pieces are incredibly beautiful and eye-catching, making them a favorite among celebrities and fashion designers.

Their inspiration:

“For SS12 we were really inspired by Indonesian surf culture, western elements and Aztec artifacts — think masks, fossils and ancient jewelry dug up from the past. We wanted the collection to be really wearable and able to be stacked and layered as always so we had fun with color and silhouettes while keeping the collection very signature Dannijo. It’s sort of a modern take on remnants of the past.”


I love how the necklaces are styled with vintage tees and faux fur in our October catalog – on the left, the Stella Collar, and on the right, the Tribal Rhaise Pendant.

And the rings? The rings are out of this world!


Lucas Stone Ring, Dai Ring, Jacinda Ring.

Shop all designer jewelry by Dannijo.

stina -Oct 03, 2011, 2:03PM
beautiful jewelrys
karacter -Oct 03, 2011, 11:36AM
loveeee Dannijo!! xo Kara

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