our creative team sent me some outtakes from the march catalog that they didn’t end up using, so i decided to have a little fun with them and create some mood boards – each centered around a theme: castaway, in the city, and swim.
she treads barefoot through the sand, her skin tickled by the salt and sand. she dances along, dipping her toes in the ocean and stopping to pick up sea shells that shine like pearls. she drapes herself in sheer fabrics that don’t add any weight, so she can take off in whatever direction the breeze blows her.
evening sets in and the temperature in the air cools as she steps out for a night on the town. dressed in bold colors and patterns, crimped hair and red lips, skin glowing from the day’s sun and eyes alive with excitement, she dances down narrow streets into the magical night.
she takes a breath and dives deep, the cool water shocking her skin after the sun’s intense heat. she savors every second of the feeling of freedom one gets when they hit the water. all other sounds are drowned out, it’s just her and her thoughts as she moves languidly under the surface.
last week i received an email from a reader who said that she got married last summer and wore a free people dress before the ceremony, and that it helped to make her special day even better. she also sent a link to her photo album and i was completely blown away – i always find myself drawn to the small details that people put into their wedding day to make it personal and special.
you may remember, one of our fp girls wore this same dress for her wedding too! i can see why, it’s beautiful. i love the blue shoes she paired it with, and the groom’s converse sneakers!
the location looks stunning too! thanks for sharing :)
our director of design and image is taking part in an event this weekend called “yoga stops traffick,” with the goal of helping the odanadi organization put an end to human trafficking in india. last year 1,500 people joined together in yoga studios, parks, beaches and mountaintops around the world to show their support. the event takes place tomorrow, march 12th, all over the world. here in philly you can join in at mount airy yoga between noon and 2 pm, and provide a suggested donation of $20. for more info click here.
some of our designers have just been traveling in asia, and today i wanted to share a few of the lovely photos from tokyo, taipei and hong kong. our thoughts go out to the people of japan right now in the wake of last night’s earthquake… we have a great deal of love for the beautiful people and country.
all photos via chau’s blog; check out her website here – and if you’re in philly, she’s having an art show tomorrow night at 10th st laundromat called “required reading.” stop by!
the amazing mochila bags featured in our march catalog are a true labor of love.
each bag is hand woven by tribeswomen of the sierra nevada de santa marta in northern colombia, an act of tradition that has been practiced for thousands of years as a way of preserving their culture and earning a livelihood. they believe that the act of weaving is a symbol of creativity, intelligence and wisdom, a practice that is passed on from one generation to the next, and the patterns woven into the bags are said to have a spiritual and cosmological significance. the history of these bags and all of the care that goes into them makes them extremely special – something to be cherished for a lifetime.
a third of the profits for each bag sold go to different community-based initiatives aimed at children and at supporting female artisans from indigenous communities in south america.
i love how they look styled in our march catalog – the prints on the bags look awesome mixed with some of the bolder black and white prints in the clothing.
personally, i’ve got my eye on this one… i think it’s the beach bag i’ve been looking for my whole life. the perfect colors, the perfect size…i laid out what i’d pack for a day at the beach.
Here’s another designer that we have featured in our March book –
ODYLYNE, is derived from all things beautiful. A simple concept and blend of bohemian and vintage styles with a touch of modern, clean lines. The inspiration behind the designs are also deeply rooted in the hippie chic world…where female artist set trends while breaking the rules of tongue-in-cheek fashion. The concept stays true to its original theme of creating the whimsical drama of mystery and sexiness without all the fuss. It just feels good and makes being a goddess pretty damn effortless.
The dress is a show stopper and can be easily dressed up or down. Here’s a little interview about the brand
there’s a new girl in the office, and i am in love. meet louisiana, lou for short, the newest member of the fp pup family! she belongs to our retail operations coordinator and is a cairn terrier and australian shepherd mix. her markings and colors are so unique she almost looks wild! but she is the softest and sweetest thing ever…she was so sleepy when i took these pictures.