Discussion: The Efforts Of Being Effortless

In our newest short film Neighbor, Daisy Lowe plays a girl who is trying to get the attention of her neighbor across the way. We see her putting in a great deal of effort to appear effortlessly beautiful. In the first scene, she wakes up in the morning and quickly ducks to the floor to hide from him until she has put on some makeup and her sexiest lingerie. In another scene, she takes a store-bought pie out of a box and places it on a plate, being sure to get some flour on her face to appear as if she’s baking (again, wearing sexy lingerie). But as the short film progresses, we see her and her neighbor form a relationship and she becomes far more natural – joking with him playfully through the window, she wears a casual sweater, messy ponytail, and no makeup. Behind this sweet love story is a message, and it’s all about the effort we put in, in order to appear effortless.  Read More

Sage Erickson Visits Free People

Last Thursday, Free People had a very special office visitor: professional surfer Sage Erickson! Sage stopped by for a few hours en route to New York to check out the office and try on some FP product. I was excited to meet Sage since I grew up in a family of surfers and was curious as to whether we have traveled to some of the same surf spots over the years. As soon as I was introduced to her, I was taken back by her natural beauty and charismatic personality. Dressed in a reworked vintage dress she designed herself, with her hair pulled back in a low bun, she has a personal style that is elegantly effortless and carries herself with a cool confidence.  She is so full of life and one of the most down to earth girls I have ever met. Read More

I Am A Photo Hoarder

When it comes to tangible things, I am by no means a hoarder. I cleanse my closet often, donating everything that no longer does it for me; I get rid of tickets, wristbands, and everything else that many people like to keep to remind them of fun times. In my mind, I have the memories of these objects and events, and that’s all I really need! But when it comes to digital photos, I just can’t seem to let go. Read More

FP Me Pin & Win: Just A Few More Days To Enter!

There are just a few more days to enter our FP Me Pin & Win contest! Through June 13th, pin your favorite FP Me style pics for a chance to win a $500 Free People wardrobe! For more info and to enter, click here – and to inspire you, here are some of the latest style pics we’re loving! Read More

Styling Tips With Our We The Free Column Maxi

A great tee is a staple in everyone’s wardrobe — and when there are multiple ways to wear it, it’s even better! Our We The Free Straight Column Maxi has a lot of versatility, so we decided to try it on and see how many ways it can be worn. Read More