April Catalog Sneak Peek

I always love our April catalogs – it’s festival fashion at its best, and this year our team shot in  Joshua Tree, California, setting the scene for four girls on a road trip through the desert. Read More

Free People Walnut Street Opening

Yesterday I left work around 5pm to head to our brand new store on Walnut Street in Philadelphia.  We were having a private celebration for home office employees, family and friends before the doors officially opened this morning. From the moment I walked through the carved wooden door, I felt like I was in a very special place.  If you live in the area, I definitely recommend making the trip to see the store in person – but if not, I hope these photos can do it some justice!

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Bracelet heaven!

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The view from the upstairs loft.

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The upstairs fitting room area is cozy and tranquil – I literally could live here. The fitting rooms were painted by five of our amazing fp girls, who made them truly special and unique.

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Intimates hang delicately on subtly sparkling walls.

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How amazing are the patchwork rugs?! A great DIY project, perhaps…

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Yummy food from Steven Starr Restaurants and Root, Snap & Rhuby drinks from Art in the Age – the Root and ginger beer was to die for!

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I adore the brick wall and necklaces hanging from nails – I bought one of these zodiac necklaces – you can only find them in our stores! I also love the falling whistles.

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Former Belle put on an awesome show!

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It was such a magical night. Stay tuned for another post, on two of my favorite parts of the store!

Photos by Julia.

2011: A Look Back

Our catalog team traveled around the world…

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…and us bloggers got to go to our shoot with Sasha Pivovarova in NYC – definitely a highlight of the year!

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We worked with so many beautiful models…

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We debuted FP Spun and Vegan Leather, and launched a special line of Limited Edition Dresses! We celebrated with pop-up shops in NY and LA, where Jade Castrinos performed at our store.

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We fell hard for extreme flares, monochromatic dressing, birkenstocks, turbans, sweater dressing, fancy collars, western boots, friendship bracelets and bright nails, flatforms, mixed prints, color pops, polka dots and more…

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We were influenced by decades past…

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…and by trends like mod and grunge.

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We brought you festival coverage from Pitchfork and Outside Lands

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We shot our July catalog with Alexandra Valenti and the Happen-Ins, and we had such a great time we went back and threw a party to celebrate the catalog release! We also threw a party at our 5th ave store for Fashion’s Night Out and had a blast.

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We made so many lovely blogger friends!

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Many crafts were made, and we held our first crafting events in Cambridge and NYC!

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And, some new furry faces popped up in the office :)

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2011 was a good year :) Here’s to making the next one even better!

Happy New Year!

xoxo

Free People

Dress Up: New Years Eve!

Our dress buyer picked out our 3 top New Year’s Eve dresses… Here’s how we get in the mood for New Years Eve!

With the Long Sleeve Embellished Party Dress, listen to Pattie Smith and drink white wine. underneath the dress we would wear lace. Dress your eyes with a dark eye shadow and smear on some pretty light pink lip gloss. Spray a touch of Coco Mademoiselle around your neck,l and finish the look with a great cuff. Ready to Celebrate!

Our buyer loves this dress because: “the fabric. it’s great quality and body con in all the right ways. Long sleeves make it feel like you’re not showing too too much”

long sleeve embellished party Dress Lace high waist panties  mesa verde cuff

Be Devilish in Red

Our Modern Day Flapper Dress is sexy but sweet. it swings delicately from your body. To get ready in this dresswe want to be in a kind of sexy mood. Burn a Baies Diptyque candle to set the mood and listen to Fleetwood Mac,drink red wine and dance around the room.  Spot your lips with a subtle lip colour, accessorize with a few bracelets and a signature ring, and you’re ready for a romantic night!

Our buyer loves this dress because: “great color options, we can totally see this all dressed up for NYE. A modern flapper look with faux fur, heels and lots of accessories!”

modern day flapper dress tap short moon wave bangles bora bergamo onyx ring

Stand out in the crowd

Our Sequin sway dress is a show stopper. to wear this dress you have to ooze confidence. Get in the confident mood and listen to Led Zeppelin, enjoy some Champagne and wear a sexy scent like Tom Ford Back Orchid. Paint your nails a sparkling black and be sassy! Be ready for a night out on the tiles.

Our buyer loves this dress: “Great option for a little sparkle. We love the open back for a little added sex appeal”

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Blackheart sequin dress seamless romper sliver warrior ring

Details: Grunge

Here at the home office we have completely embraced the grunge trend. I think it’s the time of year, chilly weather and the upcoming holidays lend themselves to comfy layering tinged with cool grunge elements – think ripped tees, vests, cozy flannel & thermals, tights & denim and the ever-present beanie. It’s all in the details…

The tattered flag scarf looks awesome over denim and stripes.

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I love how our designer paired the floral chambray overall with a delicate blouse – and I especially love that slightly tattered cuff detail!

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Ruby’s got her old grunge sweater on too!

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The vegan leather shirt looks so cool with a denim jacket.

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We love doc martens!

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Get the look with a vintage tee and vegan leather vest.

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I <3 the painted distressed boot.

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FP denim cutoffs and intarsia leggings.

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The striped lovebug thermal looks cute under a hoodie vest.

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Another fp denim cutoff sighting in a lighter wash.

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And not really grunge, but her nails and accessories were too good not to share!

Check out our 90’s grunge inspired december lookbook!

Style File: Intimates Fashion Manager

Our head intimates buyer is one stylish lady who knows what she likes and sticks to it. Two of those things definitely seem to be platform shoes and oversized tops. She pulls the two together in a modern hippie sort of way. It’s chic with free spirited accents, like a vintage print or edgy hand piece, thrown in. Her hair is almost always down and perfectly tousled to top off the look.

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Stars & moons on her nails!

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The fur bomber makes the look (similar style here).

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Picnik collage

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<3 the wash on these jeans

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