More behind the scenes from our September catalog shoot in New Tripoli PA, featuring Bambi Northwood-Blyth.
P.S. did you guys see our video of Bambi and one of our designers having a draw-off?! So cute.
Photos by Thomas Northcut.
Who is going to Austin City Limits this weekend?!
Well before you go, swing by our Austin store on Lamar on Wednesday or Thursday to pick up your festival outfit and get a little something special!
Shop on Wednesday or Thursday and spend $100 or more you will get a one of a kind, tie dye Free People bag! They have been dyed by our wonderful Free People girls and will be the perfect accessory for any ACL outfit!
But that’s not all! If you stop by between 12 and 5 on Wednesday or Thursday and spend $200 or more you will get a free hair wrap!! How awesome will that look at ACL?!
Visit their Facebook page for more info.
Pretty much everything about this Brooklyn loft blows my mind… the location, the huge arched windows through which sunlight floods the space, the vintage decor, the rooftop views, and the bathroom… my oh my… Read More
Our operations coordinator is also getting married, and had the amazing idea to incorporate some of the beautiful quilted fabric from India that we use for lots of our store displays – by having it used to make one-of-a-kind clutches as gifts for her bridesmaids! She worked with her friend Paige, a local designer behind Christine Shirley, who uses scraps of old fabric or old vintage clothes that may never come back in style to make handbags, clutches and more. Check out the amazing clutches she made with the quilted fabric!
Such an awesome idea, and a great way to incorporate her love of Free People into her wedding!
Our beautiful web merchandiser is getting married, and we had a little surprise bridal shower for her this morning :) She was so surprised, it was really sweet – and so were all the yummy treats!
Ruby and Mr. Pig were also in attendance :)
New York fashion week is still under way and we still have a buzz from our fashion night out!
New York definitely pulled out all stops for this Fashion event, the streets were crazy, and inside our free
People store the atmosphere was high energy as well. We got to mingle with our customers
and celebrate our Fall collection with them. Those mini cupcakes made by bakedbymelissa went down a treat two.
Tomorrow we have the official DIY of the Honestly WTF bracelets and Thursday more Street Style from outside New York Fashion week!!!
Here are some of our store girls in beautiful Free People clothes
Jemma recommended this band and it just so happened that their EP The Years was released almost everywhere today, so I had to feature them :) Read More
A new feature for up and coming photographers who inspire us.
Based in: The UK, living on and off in both England and Ireland. I am half Irish and half South African (born and raised in Durban, South Africa). Sometimes I do feel like a bit of a gypsy…
Shoots with: digital or film, depending on my mood. The first camera I ever purchased (pentax 35 mm) is the one I always return to when I get tired of using digital. I love the simplicity of it. other than that, I use my canon dslr.
Favorite subject: portraiture is my thing. I love to photograph people I meet on my travels and friends who I am exploring the world with.
Inspired by: Travel. Even if I am not venturing far I like to feel like I’m exploring somewhere new. When I’m not traveling, I sift through thousands of blogs and magazines for inspiration. I refer back to a lot of films too, mostly ones I watched as a teenager for some reason. I am drawn to photograph places with beautiful light. I think because it reminds me of home and those amazing African sunsets.
Random fact: I am terrible with directions. Whilst traveling in Italy, my friend and I made the headlines of a local newspaper – we missed our last bus home from the beach, got lost in the local town center, and arrived home very late in the evening. Our host was so worried she called the police and had most of the town searching for us. I will never forget the neighbors coming in the next morning with the paper, laughing at us while muttering something in Italian.
Our September catalog was shot by the amazingly talented Yelena Yemchuk, originally from Ukraine. After working for several years doing video and photography for bands – most notably the Smashing Pumpkins – she turned her focus to fashion photography. Her work has a moodiness to it that translates beautifully through her lens, making her the perfect photographer to shoot our September catalog with its autumnal feel.
Here are some behind-the-scenes shots of the photographer at work, as well as some of her previous editorial work that is absolutely breathtaking!
Go see more on her website.
Behind the scenes photos by Thomas Northcut.
There’s love in the air in the latest batch of fan photos…
Love this photo by Genevieve Blais.
Looking lovely in the floral halter maxi dress.
The much-loved voile and lace slip.
Beautiful Elsa of Stylebaad wearing our sundial maxi dress.
Rocking the super 70s wideleg jean!
so sweet :)
“With freedom, books, flowers and the moon, who could not be happy?”
– Oscar Wilde