a couple of months ago we had a big meeting at the home office with all of our store managers from across the country. as part of the meeting we had a free people holiday fashion show featuring some of the looks from our november catalog on models and on some of the girls who work here in the office. it was so fun seeing everything go down a runway – and now that the catalog’s out i can show you some pictures that one of the managers snapped during the show!
they all looked amazing – but wee people stole the show :)
our holiday displays are going up in all of our stores next week and i can’t wait to show you photos, they’re breathtaking!
Some items I loved from the studio the other day while I was up there prowling.
I decided to pick out some items that will see me through Fall along with little things I cant live without right now.
It’s coming close to my second Winter in the USA and maaaaaaaaaaaaaan I’m going to prepare myself this time around!
This year is all about learning from last year’s mistakes – there’s no way I’m going to let the cold weather get the better of me this time!
I’m taking the layering trend on board making it pretty and edgy with these lingerie shorts and boots (these black buckle ones are super cool – I will be ordering them next week) to protect me from the wet wet wet weather.
The vintage brown satchels that were featured in the holiday book are perfect and the ideal size to carry my ipad around which has become my BFF! I have also had a little addiction lately for collecting vintage camera straps to jazz up my plain bags.
and now… the comfort zone that will keep me happy when the cold starts to bite – Hot Hot Hot chocolate all the time and the most tastiest thing ever, Sara Happ’s Lip Scrub in Red Velvet = YUM!
while shooting the belle of the ball section of our november book, our lucky team got to spend a week at eglingham hall in north umberland, england. i can see why tim walker used it as the location for his fantasy-like photo shoots, as it looks like a place with many stories to tell and secrets hiding in its walls. here’s a peek inside…
the backyard. wow.
tea for two.
this picture makes me laugh.
and in the backyard, the most amazing teepee ever.
thank you to our producer for these beautiful photos!
“twinkling gems add a dusting of mysterious wonder to your outfit. hang with admiration on your wall like a cherished piece of artwork. exquisite pieces for gifts, and for your loved ones to treasure.”
chapter two focuses on gift items so special we consider them treasures… vintage chainmail evening bags, statement jewelry and delicate lace slips so beautiful you almost won’t want to wear them. The treasures were photographed in philadelphia by rene micheli.
i love this shot of the bags from our vintage loves collection too:
view the catalog online here, and shop our vintage treasures here.
have you guys checked out our holiday boutiques online yet? it looks so beautiful- i am in love with the lookbooks, which i’ll post about later on – but also we (jemma and i) got to do something fun and pick our favorite items from the november catalog, which are featured in the blogger picks section of the holiday boutiques! here are the collections i made featuring our picks, which you can also view in the holiday boutiques right here.
“my favorite thing about the holiday season is the smell of fresh pine…it reminds me of going to the christmas tree farm to cut down our tree each year when i was little.”
“holiday season brings warm feelings for me – a time that’s reminiscent of great family love. i get really nostalgic when i start to smell the season’s scents; cinnamon, mulled wine, figs and the crispness of the air. i also like that i can get away with wearing a little bit of sparkle almost every day during this season too!”
stay tuned because we’ll be adding picks from some of our favorite bloggers soon!
this is our biggest book to date, and there’s so much t want to tell you about it, from the photographers to the models to the locations. starting with chapter one…
“the center of attention, she glistens in the night. she is a cinderella star in a beautiful dress. She’s the special one, the one with magic all around her.”
to achieve an atmosphere of holiday magic and fantasy, our team went to northumberland england and shot part of this section at eglingham hall – a location known for being the backdrop to many of tim walker’s magical shoots.
the location was perfect to capture the essence of a girl who awakes to find herself in a fairytale, the lines between reality and dreams are blurred. she dons a beautiful dress and dances off into the night like cinderella.
the photographer for the shoot at eglingham hall was benjamin huseby, who’s dreamy photography captured the spirit of the belle of the ball beautifully, as brought to life by models julia hafstrom and jessica mau.
the third model in this section, who also graces the cover, is the lovely zippora seven. she was shot wearing some of our gorgeous holiday dresses here at the home office in philly by our photographer anthony nocella. she’s done so many great shoots, but these two photos have always been among my favorites:
i have lots of photos of eglingham hall to show you so stay tuned :) and view the entire november catalog right here!
Here at Free People, we know and love cords. It’s falls go-to fabric. This Autumn/winter we have styles to suit your “wear till they’re threadable” needs, as well as the chic tulip flare that you’ll turn to when you want to smarten up. These are the styles we’ll be wearing this autumn.”
First round modeled by one of our lovely girls working here at the home office: the flared cord which is perfect for Fall, and the shape is super sexy!
this year’s holiday book is incredible- not only is it twice the length of our usual catalogs but it is put together beautifully. the book is split into six sections, each with a different focus, setting, photographer and models. here is a sneak peek at the book, which drops tuesday november 2nd.
chapter one: be the belle of the ball
chapter two: treasures
chapter three: the sketchbook
chapter four: wee people
chapter five: grab a bag
chapter six: wrap me in a sweater
stay tuned for lots more info on where the book was shot, the amazing photographers and models, and behind the scenes coverage!
i am so excited to introduce wee people… a line for our tiniest muses!
the collection captures the spirit of the free people girl in her earliest stages, when fairy tales are real and imagination knows no boundaries. whimsical party dresses to release her inner princess, cozy sweaters and items with free people’s unique details and elements to make her feel as special as she is.
the line is the baby of our managing director of design and image, who drew her inspiration from her daughter and the desire to create a wardrobe for her that had the same uniqueness as free people. the focus of the first collection, which falls during holiday season, are girly party dresses countered with cozy, comfy items made to be played in all winter long.
the size range for wee people is 2t – 6t. the collection will debut online and in our november catalog on november 2nd.
here are some outtakes from our wee people photo shoot, featuring some of the cutest little models you’ll ever see!
We’re intrigued by fashion everyday – it stimulates, inspires, and influences everything we do. We’re always looking for the freshest trends and the newest movements in street style and boho fashion, and we constantly fuel our ideas with the best from fashion culture.