Our April Look Book went up today and it’s truly beautiful. The concept is called Modern romance of a beautiful ballerina in decayed, decadent environment. It was shot in a dilapidated house in west Philly with crackled walls and peeling paint. I joined the image team to take some behind the scenes photos and to get to know the model a little bit more. The place was beautiful – the walls were full of texture, and the light was soft. It definitely gave that feeling of something beautiful falling apart to reveal something even more interesting. We had a great time!
last week i gave you the low-down on hair and makeup and the lead-up to shooting, and now it’s time for the action to begin! here’s a behind the scenes look at shooting with sasha pivovarova.
being able to watch a world class model in action was such an awesome experience. sasha blew me away- she was so sweet and soft spoken in person, and had a very graceful, swanlike presence on set. her ability to strike completely unnatural poses and make them seem effortlessly natural is incredible.
sasha’s jewelry and doodle on the makeup table.
in between shots hair and makeup were touched up.
guy reviewing the shots – he’s so good, he could probably take one photo for each outfit and be done, but he seemed to have an idea in his head of what he wanted each shot to look like and wouldn’t stop until it was perfect.
sasha was a natural with the animals – very playful and sweet.
we were all crazy about this outfit – the combination of the long-in-the-back raglan tee and mesh ombre skirt is to die for! i loved that she just wore socks with this look too, giving it a very relaxed loungy feel.
someone on set (i cant remember who) had the idea of using one of the belts in the shoot instead of a leash :)
stylists at work.
i love this photo :)
the light outside started to fade as we neared the end of our allotted shooting time.
sasha loved this necklace – and we all loved this outfit, our favorite of the day!
and that’s a wrap on day one! stay tuned for day two :)
Erika Pena is a dreamer, who started her journey into Fashion design and accessories when she was 18 and attended Parsons school of
Art and design in New York City. Her Accessories draw inspiration from her move to Manhattan from Puerto Rico conveying the rough and edgy city life of NYC to the light and airy free spirited air of the Caribbean. All her work derives inspiration from her travels, the people she meets and the cultures she absorbs herself into – making her pieces extra special!
I played around with her pieces in the studio the other day I feel in love with the unique rings that sit just delicately on the tops of your fingers. The textures of her jewelry make for exquisite accessories perfectly dressed down for a festival and easily adapted for a lovely night out. Sasha wears the rings throughout our April book, they add that extra special to any outfit.
“Our lives are not as limited as we think they are; the world is a wonderfully weird place; consensual reality is significantly flawed; no institution can be trusted, but love does work; all things are possible; and we all could be happy and fulfilled if we only had the guts to be truly free and the wisdom to shrink our egos and quit taking ourselves so damn seriously.” — Tom Robbins
have you ever been asked the question, if you were an animal what kind would you be? i have a friend who is so good at determining that about people… anyway i like to think that these paintings by jen mann are portraits of girls and their inner animal spirit.
another puppy to introduce you guys to! say hello to gus, who lives with our creative director. he’s quite a character- he explored every inch of our office and just wanted to say hello to everyone and help out!
i love his collar!
our vintage team was working on something and gus wanted to help…
but our graphic designer had to take him back upstairs so he wasn’t in the way :)
as free people expands and begins to ship to more international countries, we’ve been talking at the home office about getting to know more of our fans and blog readers around the globe. this month we decided to delve into the magical land of oz…aka australia. and what better way to do that than to ask some of our blogger friends who live there what they love most about their country!
up first, mandy of the blog oracle fox, who lives on australia’s eastern sunshine coast. from the moment i discovered her blog i was enthralled by her style, photography and most of all her surfer-girl lifestyle.
The sunlight in Australia is like no other place. I travel a lot and I love the light here for photography, it’s just so beautiful and quite golden.
This is my local beach access, it’s my own private little spot that I come to every single morning when the sun rises. I stand here to check the surf and catch up with all the other locals to work out whether we should go out today and how good the conditions are.
My friends little boy and his dad swimming on the foreshore of my surfspot…
My friend Maddy heading out for a surf, I’d just got out already because I like to get up so early, Im a bit of a nerd :)
This weekend just gone we had amazing waves! It’s coming into winter but it’s still summer here so it’s actually one of the most beautiful times of the year, offshore winds but not cold. This is some of my very closest friends heading out for a morning surf on saturday.
My friend Penny chatting to another local guy who’s an amazing surfer about her new surfboard. I love that when i go to the beach, even when you go on your own you can find someone you know to chat to, it gives me a warm old fashioned feeling inside.
I love the late afternoon storms that we get here on a warm day, this is the view off my best friends balcony looking out to an afternoon storm 2 weeks ago.
driving in australia you need to keep an eye out for kangaroos!
I don’t really eat meat, or meat pies but I looovvee the smell of them when you walk into a “Servo” which is short for Service Station – when I went to Hawaii everyone looked at me funny when I asked where the servo was, I think you guys call them Gas Stations :)
the best way to get around :)
This photo is 100% natural, untouched, unphotoshopped not even cropped, no contrast, tweaking, nada. A beautiful sunset right outside my house!
check out mandy’s amazing blog oracle fox, and stay tuned for more aussie guest posts!
One trend of the season: Chinos rolled up a little to show sandals and letting your cute little ankles breathe. Our intern has styled her high-waisted chinos with a cropped jumper and a statement necklace, making a sophisticated look playful by adding braids to her hair. This is a perfect look for those mild, breezy days going into spring.
i have been waiting, patiently, ever since our meeting back in january about the april catalog product when i saw them all lined up in a rainbow of colors. birkenstocks definitely carry a strong sense of nostalgia with them… it is hard to look at them and not be reminded of a time in my life when i was too young to know or care about fashion, all that mattered was comfort and ease. i’m not gonna lie, wearing them now i even start to feel like a kid again. the famous photos of kate moss by corinne day capture that carefree feeling perfectly.
if you’re like me and grew up wearing birks, you already know how comfy they are, and that they mold to fit your feet to perfection. but another reason why i love these so much right now is that i’m a big flip flop girl- i like sandals that can slip on and off easily so if you’re at the beach or chilling at a park you can kick them right off. but i’m getting a little tired of the same old rainbows i’ve been wearing for a few years now and i have already decided that they will be replaced with these sunkissed tangerine birks very soon.
sasha pivovarova rocks the birkenstocks in a couple of awesome ways in our april catalog. our shoe buyer loves the look on the left – she says birks are the perfect shoe to pair with girly, feminine skirts and dresses this season to add a touch of laid back cool. the look on the right is one of my favorites in the entire catalog – the pop of color is perfect to complete this fun & funky look.
check out our birkenstocks online here – and tell me, what do you think about their comeback?
the theme for the catalog was the elements – contrasting a muted palette and soft colors for earth and air on day one with bold, bright colors and tribal elements for fire and water on day two. keeping with this theme, the makeup on day one was very natural and clean, giving sasha pivovarova the appearance of not wearing any makeup at all. Read more »