Post image for Office Style

We’re layering up to brace the elements here in Philly today. It’s one of the coolest days we’ve had yet this fall and boy is that wind slap-in-the-face cold. There’s no doubt we have tights on underneath our shorts, and those jackets are no longer an option, but a necessity. Of course, that doesn’t stop the lovely Free People ladies from throwing on an ace outfit. Check out how we’re doing it today…

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The Jenny Floppy Hat gets me every time…

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This is the very first vintage dress she ever bought, and now she has a whole closet full. I love pieces with great stories like this.

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There’s a cool factor to leather jackets that nothing else quit seems to pull off.

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I love this casual look with the We The Free Oversized Fleece Moto Jacket.

Good luck -Jul 20, 2012, 2:47AM
I am so takent by the We The Free Moto Jacket, is there any possibility someone could sell it to me? I have been looking forever, would really appreciate it : )

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Post image for Be the Stylist!

For all of you in the Philadelphia area – you’ll want to head to our KOP store this Saturday from 11am-1pm! A professional photographer will be in the store snapping photos of your best holiday styling creations in his “Winter Wonderland Photo Booth.” The store will then pick their four favorites which will go up on Facebook to be voted on. The look with the most votes will get featured on the BLDG 25 blog, right here!

More details on the store’s Facebook page.

Get out to the store and show us what you got. Can’t wait to see all of the amazing styling ;)

Post image for Guest Post from New Zealand

With all this talk of New Zealand and Australia here at the home offices I’ve been thirsting to learn more about the area. The wildlife and natural world I see in photographs has always intrigued me, but I wanted to know – what are the best spots, and what are the experiences actually like? So, when Soné Moriarty, a native New Zealander now living in Qatar, sent over a link to her blog (Polli Blog) I knew she’d be the perfect person to ask. With a passion for the simple pleasures in life, she seemed like a good, down-to-earth woman who could point me to the right things. Read through below on some of her favorite experiences and spots from the island country of New Zealand.

I am Soné Moriarty a Graphic designer and blogger from New Zealand. My blog is an inspirational online scrapbook of fashion, photography and my personal life.

Before starting this blog post I really had to narrow down all the pictures I had on my computer. So many good memories, so many beautiful places and so many things I love about New Zealand, the list is endless.

My favourite time of the year would have to be summer. It’s the time of the year where me and my hubby usually setup a backpack and a small tent to go camping along the coastal sides of New Zealand.

All you need is a bottle of wine, chips and dip, a flower crane and a guitar. As most of the camping sites are free and you’re able to wake up next to the beach and enjoy a warm cup of coffee.


Summer time is the best times to also find really good vintage buys. You can find the most beautiful vintage summer dresses and leather satchels in some of the smallest towns. Which is a raging trend at the moment! I always try to snatch up the peter-pan collared dresses which is almost impossible, yet so exciting when you do find one.

Hawks Bay is one of my favourite hot spots in New Zealand. Not only are you surrounded by vineyards but I love to go strawberry picking and strolling through a few local art and crafts stores in town.

Visiting the local Farmers markets is usually a must, as you’re able to stock up your cupboards with loads of fresh and organic local produce. My “have to get list” are usually, cherries, feijoas, strawberries, pineapples and mango’s and let’s not forget the ice cream.

Another must on your list would have to enjoy brunch at a boutique coffee shop called “French Tart” in Hamilton. I love meeting friends there for a vanilla shot coffee after a long weeks of work to unwind.





I hope you feel inspired and energized to make a trip to New Zealand. And as a reminder to all, don’t leave home without your camera, its precious memories like these that makes who we are.

Be sure to check out her blog for more! Thank you, Soné!

Ella Wild -Mar 10, 2014, 10:06AM
NZ is the top of my bucket list. I've lived in Australia and didn't have a chance to make it over there. Its a secret dream of my to liv in a airstream in NZ and travel around making and selling jewelry. A girl can wish, cant she? Ella Wild xoxox Visit my store:
Shikha Merigi -Mar 06, 2014, 11:59PM
Great Post!!! Love all these have a wonderful talent of photography.Keep it up . Cheers!!!

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Post image for Vegas Opening

Our brand-new and very first Las Vegas boutique opens today! We threw an opening bash last night with live music by Avalon Landing and styling by Lauren, Free People’s Art Director and Head Stylist. There was an amazing turnout flooding the store with fashionable women from far and wide. Fashion addicts that we are, we couldn’t help but snap some shots of our favorite looks…

utah ladies

These ladies drove all the way from Utah! #dedication

DIY Fishtail from blog

Not only is she an awesome fan for having driven all the way from Utah, but she also tried out the fishtail diy from last month’s guest post – so awesome!



styled by lauren

Lastly, a look styled by Lauren using the Gini Top, amazingly detailed Fleur Godet Maxi Skirt, and Jenoah Floppy Brim Hat.

daphne -Sep 28, 2012, 3:52PM
Loved your opening, but missed it, my friend told me you had everything, Except one major item My Jewelry, sure wish I can set up a appointment to show you some, one of a kind pieces, soon hopefully I work from home and currently serve Celion and dealing with Eva, for her grand opening ... so sad that I missed your`s... keep on smileing, you gals look stunning...
Katelyn -Dec 16, 2011, 4:01PM
I'm the girl in the jeans and yes they are from Free People! They go with EVERYTHING. It was great to meet you Julia :) XO

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Post image for 11/11/11… Make a Wish!!!

It’s that time again… to enter for a chance to win your wishlist!!!

*One grand prize winner will receive the contents of their wishlist… up to $1,000!”*

*Two 1st prize winners will receive a $500 Free People gift card!*

*Five 2nd prize winners will receive a $100 Free People gift card!*

For the official rules and to enter please click here. Good luck!!

crimsonlip -Nov 11, 2011, 4:18PM
Not available for Canadians, booo!
Calvin James Hendry -Nov 11, 2011, 3:18PM
I had made my wish on this 11th Day of November, 11th Month of the Year 2011, at 11:11AM, in the 11 Seconds. My wish was that I, Calvin James Hendry, would Retire WEALTHY from my present job at Clines Corners, NM 87070, and all would go well.

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Post image for Behind the Scenes: The 1950s

For the 1950s portion of our holiday catalog “Through the Decades,” our team shot in-studio in NYC with photographer Alexei Hay, and model Elsa Hosk was the picture-perfect pin-up :) Here’s a peek behind the scenes!

















Photos by Thomas Northcut.

Shop the Holiday Catalog.

fp julia -Nov 16, 2011, 9:44AM
elle - the betty platforms right here!
Kali -Nov 15, 2011, 3:11PM
Gorgeous pictures. The outfits are beautiful it's amazing how much the look of the 50's have actually influenced todays fashion. The model is gorgeous as well! Thanks for sharing your talent!

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Post image for Free People Aspen Opens Today!

Free People has entered winter wonderland! Our new Aspen store opens today – if you’re in the area stop by and say hello :)

Free People Aspen – 406 East Hopkins Ave
Visit them on Facebook!

And don’t forget, Free People Las Vegas opens today as well! Located at Fashion Show Mall.

dafne -Nov 11, 2011, 1:06PM
when you're gonna open one in Brazil? ;DD
g! -Nov 11, 2011, 1:01PM

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Post image for Blogger Diary: Once…Pop-Up Preview Event

My day went from getting dressed & morning coffee to train rides and a Free People preview event…

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As many of you should know by now, today is the launch of our much awaited bicoastal NYC & LA pop-up shops. Last night we held a little preview event for friends, bloggers, & media at both locations. I was lucky enough to help organize the whole thing and attend the NYC event. I was working of course, but this is the kind of thing I’ve always dreamt of getting the chance to do. We had RSVP’s from editors I’ve watched creep up masthead ranks, and bloggers who inspire me on the regular. Working for a brand, that my heart is truly invested in, I just couldn’t wait to share it with them. I was nervous though. Was I going to say all of the right things, and forge a connection between Free People and these important figures?

The cupcakes & wine were set. Goodie bags were in place. I smoothed a red coat of confidence across my lips and watched the door as attendees began to trickle in. As soon as I greeted the first to arrive, Claire Geist from Delune Blog, my nerves evaporated. A warm calm of “I got this” washed over me. I was there to represent the brand, but I was also there to just be myself, and had a blast. I cracked jokes with Natalie Suarez and Christina Caradona who apparently has something of a Kanye crush (Kanye – if you’re reading this, I highly suggest dropping the woman a line). I connected with Karen of Wheredidyougetthat over the beauty of individual interpretation in fashion, and specifically the creative freedom that Free People possess to inspire it. She had a calm insightful point of view that stirred up my thoughts – which is exactly the kind of conversation I live for. Lastly, I finally got to meet Erica & Lauren of Honestly…WTF who we’ve worked with before, but I’ve never gotten the chance to meet myself. They’re both intelligent women with such cool energies about them. You can’t help but notice that you’re in the presence of a rare kind of special person when you’re with them.

The gowns looked beautiful and at the end of the night I was content. I loved talking about the brand and getting Free People’s beauty out there. It was a night of meeting new people, partaking in interesting conversations, and celebrating fashion – exactly what I’ve always wanted for my future.

Now somebody pinch me. Nobody gets their dreams this young…

dragon fruit -Nov 10, 2011, 10:21PM
beautiful writing! you are extremely lucky. I love FP and what they represent.. you're a great blogger! xo
JP -Nov 10, 2011, 9:38PM
Awesome job FP Naomi!! Wonderful event!

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Post image for Thursday Poll: Head Pieces

I have to admit, when it comes to accessorizing, my head usually gets the least attention. Quick to throw on some rings or a dangly necklace, it rarely occurs to me to throw something on my head as well. BUT Free People has some of the coolest head pieces of seen of late, and I’m second guessing my accessory habits. I’m particularly drawn to the pieces with an Egyptian or 70’s vibe, but tell me – how would you top it off?

The Braided Baubles Headband

The Siren Headpiece

The Velvet Crest Turban

Velvet Crest Turban

Zina Stone Headpiece

Zina Stone Headpiece

Dripped Chains Headpiece

dripped chains headpiece

Jade -Nov 11, 2011, 2:53PM
I am OBSESSED with the Siren headpiece it is so simple and elegent Jade
fp naomi -Nov 11, 2011, 9:28AM
Hey Anonymous - can you tell me what it's doing? I'd love to get the details to our web team so they can fix it!

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Post image for Holiday Makeup Tutorial!

Our amazing limited edition dresses required an equally beautiful lookbook. For this shoot, our team worked with photographer Joshua Allen and our talented makeup artist Deanna Hagan created six stunning looks to compliment each dress.  The designer of each dress had a vision for how they wanted their creation to be styled, and the makeup and hair played a large role in that. Read more »

Fee -Dec 14, 2011, 4:16PM
You guys should do a tutorial for the high bun/top knot hair style that a lot of the FP girls are rocking on the website (and this post as well - "rose gold" and "bold beauty"). This is a good example: I also know there are quite a lot of these types of hair tutorials on you tube already, but I want to know how the FP girls/stylists do it :) thnx
dushidushi -Dec 14, 2011, 6:59AM
Hi guys! I have the Gianna’s Limited Edition Leather and Lace Gown but i have no clue what kind of top/blazer to wear: ( i want to wear it for our city hall ceremony (getting married yeah!)but I don't know what would look good with this horror winter weather.Thx!

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Post image for Once… Pop-Up Shops

Our limited edition dresses have launched online and in our special pop-up shops! The Pop-Up shops are at our Brentwood, CA and 5th Ave, NYC stores through Sunday and we held special preview parties at both stores last night. Here are some photos of the beautiful pop-up shops that our visual display team designed, the lovely ladies who attended the events, and of course the magical gowns!

Once… in New York City



Our friend Natalie Suarez stopped by, and Christina Caradona!


Two of our beautiful designers posing with their limited edition dresses :)

Photo Credit: Nathan Kula

Once…in Los Angeles

In LA we had a photo booth set up so attendees could try on the dresses and have their photos taken. They all looked amazing!









Photo Credit: Taylor Dunfee

The dresses are now available online or you can see them in person at the two pop-up shops through Sunday 11/13!

Finally, we had a very special performance at our Brentwood store last night – Jade Castrinos performed solo for the very first time and she was amazing. Here’s one of the songs from her intimate set.

What a magical night, from coast to coast!

stephmichelle -May 01, 2012, 10:50AM
I adore the yellow dress it's fascinating!
ROZ FPCALI -Nov 10, 2011, 3:06PM
Jade was amazing, the dresses are GORGEOUS, the store was sparkling! so glad we got to do it!

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Our limited edition dresses will go live today, beautiful creations designed exclusively by our senior designers. Here they talk about their dress and what inspired them to create such a magical dream.

We welcome you into the world of our limited edition dresses!


Free People – Once – limited edition dresses from FreePeople on Vimeo.

Hayley -May 11, 2013, 9:59PM
I love the pink skirt and bodice two piece! I would love it for my wedding. Is it still available?
Kimi -Jan 11, 2012, 4:38PM
I LOVE all these dresses; they're works of art, and I'd totally buy one if I could afford!!! They're some of the most beautiful, fun dresses I've ever seen; and I can see the love that went into creating them. If I win the lottery (or can save enough money) I'm totally going buy Kristin's gown! I also think that one would make a perfect wedding dress, and then could be a perfect party dress ever after the wedding. And it's even washable, so could wear it for special occassions for the rest of my life :) PS: I love Free People!!!

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