Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Tomorrow is the first day of September! I can’t believe fall is almost upon us. But don’t put away your favorite summer shorts, skirts or tanks just yet! You can still layer with these items going into fall and create some really cute silhouettes that are right on trend. Jemma and I worked with our videographer to make this little video showing how to style your favorite summer outfit into fall!
Song is Jonathan Fire Eater “I’ve Changed Hotels”

Look One: Layering with Maxi Skirts
Start with a skirt or similar style like the floral gauchos, one of your favorite dressy tops and heels. Add a thermal, tall boots, leather jacket and scarf to transition to fall.

Look Two: Layering with Pants
Start with any style of bottoms and a tank top and ankle boots. Add a hat, light weight cardigan and jacket to transition to fall.

Look Three: Layering with Shorts
Start with your favorite pair of shorts, summery blouse and boots. Add tights, a loose knit and hat to transition to fall.

Which look is your favorite?

-Sep 02, 2011, 6:11PM
I loved the second outfit, whats the name of the army green pants in outfit two?? :)
Heidi -Sep 02, 2011, 1:10PM
too great, I like to see Jemma in more things like this, she wears looks very well!

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Post image for The Calm After the Storm








The rain is gone and it’s a beautiful day here in Philadelphia. How did you all hold out against Irene?

click on images for sources

Kori -Aug 31, 2011, 7:03PM
Loving all the colors...
KERI -Aug 31, 2011, 9:52AM
Buffalo did well! Amazing photos! Always brighten my day no matter what :)

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Post image for Tunesday: Grace Potter and the Nocturnals

Well, it’s almost September now. Aside from cooler air, I’ve been looking forward to this month because tons of great bands are set to play in Philadelphia.  I’m really excited to see Grace Potter and the Nocturnals who I’ve listened to for a long time now, but have never gotten the chance to check out live.Read More

mel -Aug 31, 2011, 11:19PM
saw them at bonnaroo this year. amazing! i didn't know anything about them beforehand. Grace Potter was a killer performer! i was captivated.
moe -Aug 31, 2011, 11:12PM
I saw them last week in Atlanta. They were so good! I'm even tempted to say that they are BETTER live than on recording!

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Post image for How To Style FP Thermals: 5 Ways to Wear

Did you feel it? I felt it…

The chill in the air this morning. No, summer is not over just yet, but fall is definitely creeping in. And that means time to break out the thermals.

FP thermals are my favorite – they always fit perfectly, come in the best colors, and best of all they always have something unique either in the shape or the detailing, that sets them apart and makes them interesting. We have several thermal styles right now so we thought we’d have a little fun and make a video showing different ways to style thermals! They can be worn with shorts (and tights in fall!), skinny jeans, widelegs, tea-length skirts, you name it. Check out the video, which features some of our lovely home office gals!

Song is “So Long” by the Fruit Bats.

Outfit One: we the free lou flannel cuff thermal worn with quilted leather pant, levon platform and jenoah floppy brim hat.

Outfit Two: crafted cuff thermal worn with rangers high rise wideleg jean,cara pocket hip belt and tapestry tote.

Outfit Three: stripe love bug thermal worn with fp vegan leather shorts.

Outfit Four: solid love bug thermal worn with high waisted zippered wideleg jean and trimmed tapestry duffel.

Outfit Five: lou flannel cuff thermal worn with the floral print sheer gaucho, jeanoah floppy brim hat and tapestry tote.

Under the thermals each girl is wearing one of our seamless intimates.

Shop all fp thermals!

Ariana -Aug 30, 2011, 10:06PM
When does the September catalog come out? Can we have some photo previews please?
Audrey -Aug 30, 2011, 6:04PM
I'm so happy you did another changing room type video these are always great inspiration! I was just thinking about how much I liked them two days ago. These videos always have great music.

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Post image for Atlanta Opening Event Style!

From what I hear the opening event for our Atlanta store was a ton of fun! And from the looks of it, quite stylish as well  :) I love seeing all these ladies rocking Free People!


The vivaldi voile and lace slip is such a great layering piece.


A favorite from May – the cantina wrap maxi skirt.


Love the extreme vintage flares! I’m wearing mine today :)


Pretty maxi dress from our February catalog.


The lovely gypsy lace dress.


Another vivaldi voile and lace slip, worn under the adorable reversible faux fur vest!





Looks like a great event! Thanks so much to everyone who came out :)

sara -Sep 05, 2011, 11:50AM
soo excited for fp atl!
hotshot bald cop -Aug 31, 2011, 5:05PM
Right on!

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Post image for Monday Quote

“there are better things ahead than any we leave behind.”

– c.s. lewis


rebecca -Aug 29, 2011, 6:21PM
this is an awesome qoute...............since i lost my job of almost 3 years yesterday
Brielle -Aug 29, 2011, 2:14PM
Love the monday qoutes! Always my first thing to look at on Mondays in the blog world. Great quote and fun picture. Thanks!

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Post image for Tiger in a Jar’s Beet Cake

Fp Naomi, our resident chef, is away in Hong Kong right now so for today’s recipe I thought I’d share this video I came across recently. The recipe is for a cake made with beets, and although yes that does sound interesting and potentially delicious, what I love about it is the beauty of this video – it’s magically done, focusing on the physical act of making something as an art form. I couldn’t take my eyes away!

beet cake from tiger in a jar on Vimeo.

Check out their blog, Tiger in a Jar – I’m in love with pretty much everything they do.

tallie -Sep 03, 2011, 1:59PM
I accidentally made an extra cup of beet puree. I cut the recipe in half and put just one chocolate square in. The batter was a beautiful light pink. I used it to make cupcakes instead of cake and they were divine!
Bryer -Aug 30, 2011, 9:38PM
What a perfect way to sneak beets into your diet! I love beets and eat them daily as I have low iron. Unfortunately, my bf does not share my love of beets. Thanks for sharing this recipe. I now have a way of making sure that he eats his beets too!

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Post image for Saturday DO

DO: write something.








I didn’t always want to be a writer. First it was an astronaut, then archeologist, and then about a hundred other things. But I started keeping a journal in middle school and I never stopped – I have boxes of them stored away, a somewhat haunting record of everything I’ve been through.

It wasn’t until a few years ago that I started to seriously consider writing as a profession, and it was something Charles Bukowski wrote that actually had a huge impact on me. In “Tales of Ordinary Madness,” he wrote that you don’t choose to be a writer, it chooses you. As simple as that may sound, it rang so true… all my life I had been compelled to put my thoughts down on paper and subconsciously I was drawn to it as a profession. It wasn’t a decision that I made, it was a natural evolution that led me to where I am today.

Everyday life tends to create clutter in my head, hundreds of thoughts and emotions swirling around, bumping into each other and the only way to clear my head is put them down on paper. Try it today and see if it works for you too – write something. It doesn’t have to be long, it can be about anything you want – it can even be something you just made up. Write it down – put it on paper, and see how it makes you feel.

“If you’re going to try, go all the way. Otherwise, don’t even start. This could mean losing girlfriends, wives, relatives and maybe even your mind. It could mean not eating for three or four days. It could mean freezing on a park bench. It could mean jail. It could mean derision. It could mean mockery–isolation. Isolation is the gift. All the others are a test of your endurance, of how much you really want to do it. And, you’ll do it, despite rejection and the worst odds. And it will be better than anything else you can imagine. If you’re going to try, go all the way. There is no other feeling like that. You will be alone with the gods, and the nights will flame with fire. You will ride life straight to perfect laughter. It’s the only good fight there is.”

– Charles Bukowski

KERI KROW -Aug 31, 2011, 10:06AM
Inspiring thank you! Just recieved a beautiful journal to do just that with!! XOXO
aylaginger -Aug 28, 2011, 3:30PM
wow, I felt like this post was written about me, or about all writers! Sometimes I absolutely hate writing; it makes me want to pull my hair out! But no matter what, I always come back to it, like natural evolution, and I can"t see myself doing anything other than writing. I wouldn't be crazy me without it!

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Post image for Sleep to Dream















I’ve been so sleep deprived lately, I’m starting to confuse dreams with reality…

I’m off today, have a great weekend and if you are on the east coast stay safe and dry!!

click on images for sources.

martha -Aug 29, 2011, 5:29PM
so dreamy.. and I love that girl in the plaid shirt !
boho diva -Aug 27, 2011, 8:50PM
Absolutely gorgeous!! So weird that I actually own that copy of the Dreamer's Dictionary! I have cherished it for years!!! Love you guys! xoxo, Boho Diva

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Post image for Office Style

Despite the fact that the weather has been a little strange lately, the fashion in the office has still been quite innovative;

Cute beach dresses found in surf shacks by the oceans worn with biker boots, heavy vibrant embroidery, denim skirts tied in knots and texture in lace.

Come rain or shine we still get inspired.




Baja Hoodies -Aug 28, 2011, 9:58PM
I think I'm now a fan of office style...classy
ele -Aug 27, 2011, 12:34PM
hi! is the 3rd picture of the white dress/top an fp product? omg i love the details!!!

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Post image for Thursday Poll: Corduroy

As sad as it may be, I always get excited when it cools down enough to wear corduroys again! I love cords, and I’m really excited that we have so many great different styles to choose from this year! which one is your favorite?

the extreme corduroy flare:

the fp skinny cords:

the super 70s cord:


the floral skinny cord:


or the high rise corduroy:


take your pick!

see all corduroy pants.

hippiebohoreloaded -Aug 30, 2011, 11:49AM
love the skinny cords, well done, free people!
anna -Aug 25, 2011, 7:09PM
LOVE cords! And FP does have a great selection right now! :) I NEED those floral print ones!

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Post image for Free People Atlanta Opening!

The day has finally come! I know a lot of you have been anxiously awaiting the opening of an Atlanta store (I feel like every time I post about a new store opening, I get people asking for an Atlanta store!)…the doors officially open tomorrow morning, but there will be a special preview event taking place tonight at 6pm! Stop by and say hello if you’re in the area :)

Let’s meet the lovely ladies who will be managing this store!


What is your favorite thing to do in your spare time? Vintage Shopping. I spend my weekends planning out what estate sales or vintage spots to check out!

How long have you lived in Atlanta? 2 days!

What is your favorite movie? The Rocky series.

What is your favorite item in your closet? My father’s fur coat, I have had it since he passed away.


What is your favorite thing to do in Atlanta? Walk through Piedmont Park.

Where is your favorite place to eat out? I have so many but sushi at Mijori in Oakland, Ca, chicken tacos at Tacubaya in Berkeley, Ca and grits from Flying Biscuit in Atlanta are some of my favorites!

What is your favorite vintage find? My Burberry leather clutch, I found it in a thrift bin for $2 bucks.

What is your favorite Free People purchase? I recently bought the Scoot Inn Oversized Pullover in black and love it. It is super comfy and can be worn over most things in my closet.

Where is your favorite vacation spot? Barcelona, Spain! I went there to visit my best friend and had a blast.


Who is your celebrity style inspiration? Emma Roberts, we both have a similar edgy style.

Where are you from? Chattanooga, TN

Who is your favorite band? Needtobreathe. Southern Rock & Roll!

What is your favorite thing about Atlanta? The Starlight drive-in, it is the perfect date night. And the Braves!

What is your favorite food? A chili dog from Turner Field.

Beautiful girls! Welcome to the free people family :)

Sara Kate -Apr 18, 2012, 8:48AM
Are there any job openings in Atlanta, GA for the summer?
mel -Aug 26, 2011, 6:11PM
yesssssssss! this makes me so happy!

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