Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for Invisible Geological Universes

I saw this work by Carly Waito on Oracle Fox and immediately assumed they were photographs of actual gems and minerals – but no – they are oil paintings. Can you imagine the patience and attention to detail that must go into them? So amazing.

I like this quote from the artist’s website:

“Each painting expands the infinitesimal traits of the artist’s tiny subjects, rendering them as detailed maps of an otherwise invisible geological universe.”














Go see more on her website!

hillary -Oct 31, 2011, 3:27PM
i think my heart just skipped a beat. amazing and so inspirational.
Dani -Oct 30, 2011, 11:34AM

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Post image for Saturday DO

DO: sleep in







Sometimes you just need to sleep in and not feel an ounce of guilt about it. Life is go go go, and there are ten million things you want to do. It’s easy to forget how exhausted you are sometimes. Or maybe you take note, but that doesn’t stop you from packing more things into your day and limiting the hours of sleep.  Take advantage of the weekend. Don’t set an alarm, and sleep until your heart desires. Hang out, read a book, cuddle with your pet, and take time getting up. Just for once, don’t rush yourself, and relish in the sea of calm. The body needs this to rebuild. It’s healthy to do once in a while, and there’s absolutely no reason to feel bad about it.

click for sources

Priscilla Francine Makeup -Oct 30, 2011, 3:02AM
I pack waaay to much into my week...This is so true...your body does need to recover! great reminder
Naughty Baubles -Oct 29, 2011, 6:44PM
perfect for a day like today when it snowing....before Halloween I might add which I haven't seen happen in almost forever

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Post image for Friday Fun: Girls & Their Dogs

How well do you know your Free People home office pups?! See if you can match the Free People girl with their furry friend :)

Here are the answers!

1 – c

2 – d

3 – b

4 – e

5 – a

thanks for playing!! :)

nathaliecrozier -Oct 29, 2011, 9:12PM
Jen -Oct 29, 2011, 7:21PM
OOopps, I change my mind. 1d , 2a , 3b , 4c , 5e

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Post image for Office Style

Western-inspired looks were everywhere around the office this week. Sprinkled throughout, I picked up on notes of fringe, brass, and hide.  People were tying handkerchiefs around their necks and throwing on boots like the old cattle ranchers. Others interpreted a more feminine side, piling their heads high with braids and showing off lace-up stockings.

my jaw is on the floor – gold-tipped snakeskin cowboy boots…

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moxie -Nov 18, 2011, 6:32PM
i was so wowed by the snakeskin booties i went anon! shot is so great at the the synergy xo
-Nov 18, 2011, 6:29PM
loved this. wowza: snakeskin boots.

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Post image for Trend inspiration: Mod

Stepping into my mod world…

When free people launched this trend I became all nostalgic, being British I studied this movement through my fashion and design course and feel honored that one of the significant designers of this time is from my homeland Wales. When I think of MOD I think of Mary Quant amongst other things. She was a Welsh fashion designer and British icon, who was instrumental in the mod fashion movement; she was one of the designers who took credit for inventing the miniskirt and hot pants and showed a generation how to dress to please themselves, she created the ‘London Look’ that was so apparent during this time.

What mod means to me?

To me mod means ‘swinging London’ a time when fashion and style was everything, a time when mods and rockers became huge rebels and pop culture influenced fashion in a big way, psychedelic rock and bob haircuts… now I wish I was right in the thick of things in carnaby street London, 1960’s

Here’s my inspiration and a great editorial I found in self service magazine starring Arizona Muse and Daphne Groeneveld

items: russian print mini skirt, Mohair plaid mini skirt, polka dot blouse, rhiannon two tone platform

chitarra squier -Nov 19, 2011, 9:02PM
Hi, this is a great post! Thanks..
jade -Oct 28, 2011, 12:34AM

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Post image for This Weekend’s Store Events!

Studio City

Snuggle up with the LA Free People Showroom

Anyone who comes in and purchases a sweater, thermal, or sweater legging will be entered into the raffle to win a trip to the LA showroom! The trip includes a sneak peak at the spring line, lunch with the showroom team as well as a styling/fit session with the new product. The more items you purchase the more chances you have to win. Opportunity ends Monday!

For more information and to RSVP click here.

King of Prussia Mall

The store will be participating in the mall-wide trick-or-treating going on 11am – 1 pm on Saturday, October 29th. There will be candy and cookies, live children-friendly music, and pumpkin decorating with glitter, feathers, gems, and other crafty items!

Pumpkin decorating will take place from 1-3pm.

Music featuring live jazz, with Max Christian on piano and Ryan Hux on double bass, will play from 1-5pm.

All Day – purchase a black, orange, or “ghostly” white item to be entered into a raffle for your chance to win a unique piece from the Fall display or an FP gift card.

For more information and to RSVP click here.

If you live in the area we hope you can make it!

Post image for Thursday Poll: Hung Up on Prints Collection

One day while I was walking back from getting lunch, an adorable little clothesline caught my eye. A collection of printed bras hung all in a row, fastened by wooden clothespins and swaying in the wind. A bit later the scene was up on our site as the gateway for our “Hung Up on Prints” collection of printed bras. The assortment is out of this world. I almost want to buy one of each and recreate the scene in my bedroom.

Which would you pick for your clothesline?

The Little Hearts Cropped Bralette

Textured Foil Crop Bra

Textured Foil Crop Bra 2

Cheeky Lace Bra

Cheeky Lace Bra 3

Cross Dye Crochet Bustier

Cross Dye Crochet Bustier 2

Floral Bandeau

Floral Bandeau 2

Tonya -Oct 27, 2011, 4:59PM
AHH I LOVE them All, I can't choose haha
! -Oct 27, 2011, 3:24PM
I really love the Floral Bandeau print and how it ties in the back - too cute!

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Post image for Holiday Book Sneak Peek: Free People Through the Decades

I am beyond excited about this year’s holiday book and today I can finally give you a sneak peek! This year we decided to pay homage to the fashion of bygone decades that still influences us today.  We traveled back in time to Paris in the 1920s, America in the 1950s and Morocco in the 1970s before finishing up with the Modern Girl, a girl who mixes her favorite trends from the past with her vision of the future.

Behind the scenes photos by Thomas Northcut.



1920s – shot in Paris by David Bellemere featuring Elsa Hosk, Zuzanna and Julia Bijoch.




The 1950s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk.





The 1970s – shot in Morocco by David Bellemere featuring Elsa Hosk and Marianna Santana.





The 2010s – shot in studio, NYC, by Alexei Hay featuring Elsa Hosk, Tallulah Morton and Chrishell Stubbs.

Stay tuned for more about the Decades all November long on the blog, and lots of great behind the scenes coverage!

Which decade is your favorite so far?

Caroline -Nov 20, 2011, 10:07PM
More pictures of the American flag! So good
Nikki -Nov 02, 2011, 4:57PM
You guys working for Free People realize that almost everything you list under your description of the 1970s actually occurred in the 60s, right? As in, the summer of love was 1967 and The Beatles broke up in 1970. Haight-Ashbury was a hip thoroughfare in the mid-1960s as well. Pretty egregious error for a company branding itself as representative of the hippie attitude.

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Post image for Office Space

Another long, satisfying day at the office…

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Hope you all had a great day!

jade -Oct 28, 2011, 12:36AM
Dana Pavelsky -Oct 27, 2011, 6:29PM
This post is the exact reason why I need to be part of the free people gang! Not only do I have a world map hanging on my wall as well, I also have all the spots I want to travel marked with a pin!

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Post image for My Mod Wall

You all saw Julia’s mod inspiration yesterday, and now here’s a peak into what mod means to me. I chose the image above because I love the outfit’s chic ladylike look. She’s sophisticated, but creative, and everyone wants a look into her world.

Boucle Textured Jacket, Polka Dot Blouse, Thermal Shortie, and Leigh Platform Ankle Boot

Picnik collage1

Housewares: Clock. This clock is so modern with its clean lines and stark contrasts. I can’t help but think back to the days of mod. Its roundness also mirrors the polka dots in her blouse.

Hobbie: Painting. When I think of the mod days Andy Warhol pops into my head. I think this was an extremely creative time, and I picture our girl in a studio apartment, inspired by Warhol and painting away.

The muse: My grandmother. This is a photo that I stole from one of my grandparents many photo albums. The pages are packed with my grandma in retro clothing, always maintaining herself in a feminine and proper way. The highly styled hair, the blouses, and especially the coats all remind me of the mod image.

Animal: Zebra. Wild souls that have never been tamed…they run free as a bold contrast throughout their environment. The mod woman is attracted to their vivacity, and can’t help but love that pattern…

The Scent: Miss Dior Cherie. The bottle is so prim and proper, but the scent inside is kind of funky. I picture this girl having the bottle sitting on her vanity as she gets ready each morning.

Post image for DIY: Fancy Collars

Shirts seem to be a trend everyone is diving into right now, including me.  That preppy school girl is becoming cool again but there seems to be a twist. I’m seeing people buttoning their shirts right up to the top so the collar becomes a feature (see blog post here) and they’re not scared to get adventurous with it either. So here we’ve made our very own DIY where we’ve made the collar a little more decorative!

What you will need;

Measure the length of the collar and cut trim to size

Sew the trim around the collar


 Then style as you wish, we love it under cropped sweaters


And here’s a little idea to jazz a shirt up a little for holiday season; buy some iron diamond, decorate the edges and shine on!


Rings worn in photos are the asymmetric stone ring and the crystal wave ring

Alicia -Nov 02, 2011, 6:29PM
There are so many cool collar diy-s out there and this one is no exception! I must try it! In related news... I've made a collar tutorial too *shameless self promotion*: DIY EMBELLISHED LACE COLLAR: feel free to check it out here:
Breanna -Nov 02, 2011, 1:51PM
I Have This decorative trim! Maybe Its a sign that I should try this DIY... :)happy Wednesday

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Post image for A Dress For Each Girl

Its that time of year… for holiday parties, get-togethers, festive events, and you know what that means: time to find the perfect dress. What I love about our dress selection this season is the range – we have dresses for every type of girl, so whether you want to be sparkly, sexy, sweet, bohemian or comfy, we’ve got you covered.

I put together these little vignettes to show you the range of styles – be sure to check out our dress shop online!

Sequin Sway Dress, Rizzo Spike Heel, Helix Ring, Silver Warrior Ring, clutch coming soon.

New Romantics Ruby Shift Dress, Leather Wingtip, Floral Tights, Sparrow Convertible Necklace, Triple Stack Ring.


Belmont Backpack, La Bourse Plaid Button Down, Retro Classic Sneaker (more colors coming soon!), Tribal Pendant, dress coming soon.


Dancing in India Maxi Dress, Lou Ankle Boot, Dripped Chains Headpiece, Tonya Saddle Bag.

Shop all dresses.

fp naomi -Oct 28, 2011, 9:39AM
aria - it doesn't look like we're getting it back :(
aria -Oct 27, 2011, 4:45PM
i was reeeeeeeeeeeeeeally hoping you guys would get the "directions in lace maxi skirt" back in stock... in the lighter color (and xs). i really wanted to buy it and have been looking all the time to see if its back , but its not :( ... will it ever be ???? please!

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