Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for magical mystery mansion

while shooting the belle of the ball section of our november book, our lucky team got to spend a week at eglingham hall in north umberland, england.  i can see why tim walker used it as the location for his fantasy-like photo shoots, as it looks like a place with many stories to tell and secrets hiding in its walls. here’s a peek inside…








“100% good.”






the study






haunted house?



the backyard. wow.





tea for two.



this picture makes me laugh.



and in the backyard, the most amazing teepee ever.

thank you to our producer for these beautiful photos!

Girly -Aug 17, 2014, 8:09AM
These pictures are really beautifull and this mansion too. Thanks you for these and keep hoing !
esther -Apr 12, 2014, 4:44PM
i am absolutely in love with the cardigan the girl in the "tea for two"-photo is wearing. where is it from? i neeeed it :D xoxo and keep going! love this blog

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Post image for party and a pup

some photos from a little bday party for one of our fp girls :) we just got a new camera – it’s amazing! – and i got a little carried away taking pictures of the pretty flowers…





as for the amazing card our graphic designer made – it was inspired by the birthday girl’s pup ruby and her halloween costume :)



major ken -Nov 04, 2010, 6:09AM
wow.. what an awesome photo... very wonderful...very creative... thanks for sharing this articles...
Anna -Nov 03, 2010, 4:20PM
Awwww! So cute :)

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Post image for cold november






via daughter of the soho riots 4





as a scorpio with a november birthday, i think this month really brings out my inner dark side.  the air begins to have that extra bite of cold and i fight the urge to sleep all day.  i’m hoping to decorate my place with twinkling christmas lights, lots of candles and warm scents to keep the winter blues away. for tunesday, here’s a playlist of some songs i’m listening to right now.

Create a MySpace Music Playlist at

click on images for sources.

-Nov 21, 2010, 10:44PM
Ohhhh love this playlist! Whenever it becomes chilly I listen to "madeleine-mary" by bonnie prince billy. I think you would like it!
Boho Diva -Nov 04, 2010, 12:07PM
These pictures are AMAZING! So surreal xoxo

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Post image for holiday book chapter two: treasures

“twinkling gems add a dusting of mysterious wonder to your outfit. hang with admiration on your wall like a cherished piece of artwork. exquisite pieces for gifts, and for your loved ones to treasure.”

chapter two focuses on gift items so special we consider them treasures…  vintage chainmail evening bags, statement jewelry and delicate lace slips so beautiful you almost won’t want to wear them. The treasures were photographed in philadelphia by rene micheli.

page20 2


i love this shot of the bags from our vintage loves collection too:


view the catalog online here, and shop our vintage treasures here.

Lorencodep -Dec 11, 2010, 12:14PM
Did you know that USA and Europe blocked Wikileaks? What do you think about it? Thanks

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Post image for holiday boutiques featuring blogger picks!

have you guys checked out our holiday boutiques online yet? it looks so beautiful- i am in love with the lookbooks, which i’ll post about later on – but also we (jemma and i) got to do something fun and pick our favorite items from the november catalog, which are featured in the blogger picks section of the holiday boutiques! here are the collections i made featuring our picks, which you can also view in the holiday boutiques right here.

my picks:

“my favorite thing about the holiday season is the smell of fresh pine…it reminds me of going to the christmas tree farm to cut down our tree each year when i was little.”

jemma’s picks:

jemma collection

“holiday season brings warm feelings for me – a time that’s reminiscent of great family love. i get really nostalgic when i start to smell the season’s scents; cinnamon, mulled wine, figs and the crispness of the air. i also like that i can get away with wearing a little bit of sparkle almost every day during this season too!”

stay tuned because we’ll be adding picks from some of our favorite bloggers soon!

Post image for holiday catalog drops today!

this is our biggest book to date, and there’s so much t want to tell you about it,  from the photographers to the models to the locations.  starting with chapter one…

“the center of attention, she glistens in the night.  she is a cinderella star in a beautiful dress. She’s the special one, the one with magic all around her.”

to achieve an atmosphere of holiday magic and fantasy, our team went to northumberland england and shot part of this section at eglingham hall – a location known for being the backdrop to many of tim walker’s magical shoots.



the location was perfect to capture the essence of a girl who awakes to find herself in a fairytale, the lines between reality and dreams are blurred. she dons a beautiful dress and dances off into the night like cinderella.






the photographer for the shoot at eglingham hall was benjamin huseby, who’s dreamy photography captured the spirit of the belle of the ball beautifully, as brought to life by models julia hafstrom and jessica mau.


the third model in this section, who also graces the cover, is the lovely zippora seven. she was shot wearing some of our gorgeous holiday dresses here at the home office in philly by our photographer anthony nocella. she’s done so many great shoots, but these two photos have always been among my favorites:



i have lots of photos of eglingham hall to show you so stay tuned :) and view the entire november catalog right here!

Cat horn -Nov 03, 2010, 8:13PM
Such a beautiful catalog. I especially love the sketches and swatches on some of the pages. Very artfully done!
wa sha lei -Nov 03, 2010, 12:55AM
perfect... I'm so impressed by the gorgeous model the beautiful place..the photography and of-course the beautiful clothes... nice picture from the photographer... thanks for sharing me this articles.. god bless

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Post image for The bottom movement

Here at Free People, we know and love cords. It’s falls go-to fabric. This Autumn/winter we have styles to suit your “wear till they’re threadable” needs, as well as the chic tulip flare that you’ll turn to when you want to smarten up. These are the styles we’ll be wearing this autumn.”

First round modeled by one of our lovely girls working here at the home office: the flared cord which is perfect for Fall, and the shape is super sexy!

Blog Denim Story sized 058

Blog Denim Story sized 074

Blog Denim Story sized 087

sabra -Jan 11, 2012, 8:04PM
Love the feather tat!
rachel -Dec 08, 2010, 12:30AM
Just bought these today at the Dallas store...I'll be wearing them in Denver this weekend! We will be stopping by the store opening in Cherry Creek Mall while we're there. CAN'T WAIT!

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Post image for free people @ space 15 twenty

on our last day in cali we did some shopping in hollywood and stopped by the free people store at space 15 twenty. i was stoked to see the store because i’ve heard so much about space 15 twenty. it’s a cute little spot with a courtyard where they hold monthly flea markets and live music – there’s also an urban outfitters, an art gallery, and umami burger, which i didn’t try but is supposedly a must when in LA.

and i really can’t say enough how awesome the girls are who work in our stores. they are so warm and friendly and have amazing style – it was lovely meeting you ladies!





















check out space 15 twenty’s blog here!

Boho Diva -Nov 02, 2010, 2:56PM
Are there any plans to open up a store in/near Sacramento? I think The Fountains in Roseville would be a perfect location! I'm dying to shop you guys somewhere other than online! xoxo,Boho Diva
-Nov 02, 2010, 11:01AM
any chance we see Free People shops opening in Montreal?? :)

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Post image for wee people is here!

wee people is now up online! it is so exciting to be able to see the whole collection after hearing about it for so long – and the little models are really too cute for words.

here is a collection featuring the favorite items of our managing director of design and image, who was inspired to create this line by her own daughter (who just so happens to be the model pictured above and in many of the wee people shots) :)

click on the image to go to our website and see more info on each item. and shop all wee people here!

Heather -Jun 12, 2015, 12:21PM
Is this still up and running?!? The link does not seem to take me anywhere and we just had our little lady cub and I'm dying to see the collection Thanks for any/all info Mama of Cubs with a closet full of free people h
Supergirl -Nov 21, 2010, 9:52PM
I cannot wait to keep them for my baby.

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this is too cute! one of our customers made this adorable video of her dogs visiting the free people store on 5th ave in NYC :)

i think their owner might need to get them a shag rug!

Edmund Waite -Dec 23, 2010, 1:58AM
Hey , rofl?! Aphrodisiac Foods
-Nov 07, 2010, 3:35PM
Shiba Inu! I have one, They're snuggly little independent, fluff balls. Akitas are the larger breed.

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Post image for monday quote

“when i was 5 years old, my mother always told me that happiness was the key to life. when I went to school, they asked me what i wanted to be when i grew up. i wrote down ‘happy’. they told me i didn’t understand the assignment, and i told them they didn’t understand life.”

– john lennon


Ashley -Nov 01, 2010, 12:19PM
The most wise words ever spoken by a 5 year old. Lennon was amazing. It's tragic how his life ended, god knows what he could have been like today.<3
SK -Nov 01, 2010, 12:03PM
This is one of the best quotes I have read...thank you for posting!!!!

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Post image for november calendar!

hope everyone had a happy halloween! november came out of nowhere… click on the image to go to our flickr page and download the large calendar :)

Lea -Nov 04, 2010, 11:38AM
Beautiful calendar for my month, thanks Free People! :)

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