Braving the Elements

Sometimes, as winter blankets our surroundings with its bitter chill, it’s tough to stay fashionably motivated. Rising out of bed in the morning involves a laborious upheaval from an all-too-comfortable toasty nest. The last thing you want to do is spend time, half-naked in a drafty bedroom, pulling an outfit together. It tends to turn into, “grab the first items in your drawer, and pile them on as fast as you can.”

To dress well as the air gets chillier though, we’ve come to realize that the under layer becomes less important. To pull off a great look that won’t leave you freezing, it’s all about that top winter layer. Here, some of the Free People girls show us how to move into the new season while keeping it fresh with a few of our favorite jackets. They remind us that a good scarf and hat can go a long way to trap in heat, and, don’t forget, the season’s must-have item – a pair of killer close-toed boots. All of these things – jacket, boots, and winter accessories – will help you bring those easy under layers into the new season.

So chill and relaxed! Our sweater designer is wearing: The Vintage Wine Leather Jacket, Pink Floyd Tee, Joan of Arctic Boot, Loop Knit Beanie, Crystal Honeycomb Bib necklace, and her own pants.

Edit009

Edit012

Edit015

Oh yes, the jacket is reversible! This look on our New Romantics Design Assistant is perfect for heading out to a holiday party. She’s wearing: Ana’s Beaded Party Dress, FP One Reversible Fur Parka, Jonesy Heeled Hiker boots, and an old Free People necklace much like this one.

Edit018

Edit023

Our Visual Merchandiser is the master of layering and quirky details. She’s wearing: The Royal Blue PeacoatFP Skinny Cords, Lacy Layering Top, cropped tank like this one, La Bourse Plaid Button-Down, Northern Lights Boots, and the Regal Stone Necklace.

Edit024

Edit032

FP Julia is rocking an Americana look in our: IRO Denim Sherpa Jacket, Tory Fringe Boot, and upcoming American Flag Scarf.

Edit042

Edit039

Looking rock-n-roll ready, our Sample Coordinator is wearing: the Embellished Leather Jacket, Fishnet Long Sleeve Top, FP High Waisted Textured Shorts, London Opaque Tights, Vegan Docs, and the Eclipse Necklace.

Style File: Merchandising Intern

Fresh out of college, our merchandising intern here at the office has sleek, cool-girl style. She pulls looks together with the ease of an off-duty model – rarely sporting color, and rocking a repertoire of easy tees, skinny jeans, ankle boots, and leather. Tattoos pepper her body with an added edge that’s subtle, but present. Behind all that seriousness is a sweet girl ready to ask you how your weekend was and share a funny story behind the pieces she’s wearing. Seeing her outfit each day was an excitement – I hope it you all think so too!

The Free People Pretty Suede Ankle Boot :)

Picture 005a

Picture 004a

Picture 007a

Picture 008a

Picture 010

Picture 012a

Picture 015a

Picture 018a

Picture 022a

pixlr

Picture 024a

Picture 029a

Picture 030

Picture 029

Healthy Baking 101

Although I love to cook, when it comes to baking I’m something of an amateur. Growing up my parents always kept a kitchen stocked with healthy options, and if I whipped up a sheet of cookies for no reason they often went uneaten (except by me). As I got older and more health conscious, I realized that I probably shouldn’t be devouring these cookies either. So, in an effort to maintain a clean diet, I kind of fell off the baking band wagon and became more of a cook.

Nowadays, we have so many more options for healthy baking. Right here in Philly there is a café that serves up my favorite “nuffins” made with yogurt, olive oil, and splenda. It got me to thinking about baking in an all new way, and I decided to give it a stab again. Up until now, this has involved following other people’s recipes, but this past weekend I attempted making whole-wheat pumpkin cupcakes with yogurt as an experiment. I took photos, and was planning to post on them today, but sadly, they came out entirely too moist, and sort of fell in on themselves.

The week got hectic, and I couldn’t make it to the store to pick up ingredients for another recipe, so as a result, I thought I’d take you all along the learning curve with me. In attempts to get the recipe right, I’ve been doing some research on healthy baking substitutes that I’ve heard about. Here’s what I’ve learned so far and can’t wait to try out. Once I get the cupcakes just right, I’ll be sure to share them with you all & if any of you have tips – please share!

Applesauce

Substituting applesauce is one way to cut down on fat in baking. Using it keeps the finished product moist, but it really only works for oil-based baked goods (i.e. breads, muffins, and some cakes) not recipes calling for butter.  When you substitute applesauce, it’s even more important to work the batter gently, and as little as possible. Most sources recommend a 1:1 swap (1 cup of applesauce in a recipe calling for 1 cup of oil). Measure it out in a liquid measuring cup, and use unsweetened applesauce.

yogurt

Yogurt

Yogurt is another great way to cut fat and calories, but maintain a tender, moist consistency in baked goods. This one can be used in both butter and oil-based recipes. In those calling for butter, replace half of the butter with half as much yogurt (1/4cup yogurt & 1/2cup butter in a recipe calling for 1 cup butter). For oil or shortening, replaice half of the oil with ¾ the amount of yogurt (1/4 cup + 2tbsp of yogurt with ½ cup oil in a recipe calling for 1 cup of oil).

661861316_8a210c42ea_b

Whole Wheat Flour

This is where it can get a bit tricky. From what I’ve read, you want to find whole-wheat pastry flour which is generally lighter than the all-purpose kind. You usually still have to include white flour when making this switch. Sometimes you can use 100% whole wheat, but that’s where experimenting comes in. From what I’ve read, going entirely whole-wheat works great with banana bread. Breads in general can take more, as it tends to make the product heavier which is okay with bread. When baking pastries you’ll want to stick to a 50/50 rule (substituting half the amount of all-purpose white flour with whole-wheat flour).

click on images for sources

Office Style

We’re layering up to brace the elements here in Philly today. It’s one of the coolest days we’ve had yet this fall and boy is that wind slap-in-the-face cold. There’s no doubt we have tights on underneath our shorts, and those jackets are no longer an option, but a necessity. Of course, that doesn’t stop the lovely Free People ladies from throwing on an ace outfit. Check out how we’re doing it today…

Picture 012

Picture 005

The Jenny Floppy Hat gets me every time…

Picture 013

This is the very first vintage dress she ever bought, and now she has a whole closet full. I love pieces with great stories like this.

Picture 014

Picture 018

There’s a cool factor to leather jackets that nothing else quit seems to pull off.

Picture 010

Picture 011

Picture 016

Picture 007

I love this casual look with the We The Free Oversized Fleece Moto Jacket.

Be the Stylist!

For all of you in the Philadelphia area – you’ll want to head to our KOP store this Saturday from 11am-1pm! A professional photographer will be in the store snapping photos of your best holiday styling creations in his “Winter Wonderland Photo Booth.” The store will then pick their four favorites which will go up on Facebook to be voted on. The look with the most votes will get featured on the BLDG 25 blog, right here!

More details on the store’s Facebook page.

Get out to the store and show us what you got. Can’t wait to see all of the amazing styling ;)

Vegas Opening

Our brand-new and very first Las Vegas boutique opens today! We threw an opening bash last night with live music by Avalon Landing and styling by Lauren, Free People’s Art Director and Head Stylist. There was an amazing turnout flooding the store with fashionable women from far and wide. Fashion addicts that we are, we couldn’t help but snap some shots of our favorite looks…

utah ladies

These ladies drove all the way from Utah! #dedication

DIY Fishtail from blog

Not only is she an awesome fan for having driven all the way from Utah, but she also tried out the fishtail diy from last month’s guest post – so awesome!

photo2

photo

styled by lauren

Lastly, a look styled by Lauren using the Gini Top, amazingly detailed Fleur Godet Maxi Skirt, and Jenoah Floppy Brim Hat.

Blogger Diary: Once…Pop-Up Preview Event

My day went from getting dressed & morning coffee to train rides and a Free People preview event…

Picture 002

Picture 013

Picture 004

FP_Once_NYC_Tumblr-5

FP_Once_NYC_Tumblr-12

Picture 010

Picture 009

Picture 006

As many of you should know by now, today is the launch of our much awaited bicoastal NYC & LA pop-up shops. Last night we held a little preview event for friends, bloggers, & media at both locations. I was lucky enough to help organize the whole thing and attend the NYC event. I was working of course, but this is the kind of thing I’ve always dreamt of getting the chance to do. We had RSVP’s from editors I’ve watched creep up masthead ranks, and bloggers who inspire me on the regular. Working for a brand, that my heart is truly invested in, I just couldn’t wait to share it with them. I was nervous though. Was I going to say all of the right things, and forge a connection between Free People and these important figures?

The cupcakes & wine were set. Goodie bags were in place. I smoothed a red coat of confidence across my lips and watched the door as attendees began to trickle in. As soon as I greeted the first to arrive, Claire Geist from Delune Blog, my nerves evaporated. A warm calm of “I got this” washed over me. I was there to represent the brand, but I was also there to just be myself, and had a blast. I cracked jokes with Natalie Suarez and Christina Caradona who apparently has something of a Kanye crush (Kanye – if you’re reading this, I highly suggest dropping the woman a line). I connected with Karen of Wheredidyougetthat over the beauty of individual interpretation in fashion, and specifically the creative freedom that Free People possess to inspire it. She had a calm insightful point of view that stirred up my thoughts – which is exactly the kind of conversation I live for. Lastly, I finally got to meet Erica & Lauren of Honestly…WTF who we’ve worked with before, but I’ve never gotten the chance to meet myself. They’re both intelligent women with such cool energies about them. You can’t help but notice that you’re in the presence of a rare kind of special person when you’re with them.

The gowns looked beautiful and at the end of the night I was content. I loved talking about the brand and getting Free People’s beauty out there. It was a night of meeting new people, partaking in interesting conversations, and celebrating fashion – exactly what I’ve always wanted for my future.

Now somebody pinch me. Nobody gets their dreams this young…

Thursday Poll: Head Pieces

I have to admit, when it comes to accessorizing, my head usually gets the least attention. Quick to throw on some rings or a dangly necklace, it rarely occurs to me to throw something on my head as well. BUT Free People has some of the coolest head pieces of seen of late, and I’m second guessing my accessory habits. I’m particularly drawn to the pieces with an Egyptian or 70’s vibe, but tell me – how would you top it off?

The Braided Baubles Headband

The Siren Headpiece

The Velvet Crest Turban

Velvet Crest Turban

Zina Stone Headpiece

Zina Stone Headpiece

Dripped Chains Headpiece

dripped chains headpiece

[polldaddy poll=5659680]

Style File: Associate Buyer

This week’s style file is our one of our adorable associate buyers. I was attracted toward her style because of its effortlessness. Emanating from her attitude and seeping into her style, she walks around exuding an aura that’s casual and full of happiness. It’s never over the top, but always perfectly put together and relaxed. From a rolled up cuff, to a stellar combination of delicate and funky jewelry, it’s evident that there’s a good eye at work here.

Picture 005

She’s a pro at rocking the Joe Lace Up Over the Knee Boot proving that there are so many ways to wear them and that they always look great.

Picture 006

Picture 007

These Karen Walker sunnies are so Audrey Hepburn.  The tortoise is amazing!

Picture 008

Picture 010

Picture 011

Picture 012

Free People’s Zodiac Cuff! I’m thinking this may be a great gift for the holidays.

Picture 013

Picture 014

Picture 016

Picture 018

Picture 019

Picture 020

Picture 022

Picture 023

Picture 022

Picture 023

Spicy Four Bean Soup

I love crock pots. There’s something magical about them. It’s like the modern day witch’s cauldron that you throw a bunch of stuff into, and poof, it turns into a delicious meal. It’s great for when I’m feeling lazy, or just plain don’t have the time to prep dinners all week. I’ll put together a concoction, turn the temperature to low, and go to bed for the night. When I wake up in the morning I’ll put aside enough for lunch. Then stick about half of the remains into the freezer, the other half in the fridge, and I’m set for a go-to healthy meal all week.

This Four Bean Soup recipe as is, is definitely not for wimps. The spice is strong, but burn is good. If you’re not into it, leave out the jalapeno peppers, or cut down on the amount of red pepper. You can also try removing the jalapeno pepper seeds before you add them into the pot as this is where they contain most of their spice. However you like it, it’s simple, good for you, and will make your week much more convenient. Here’s how to make it:

Ingredients:

1 Can Kidney Beans

1 Can Cannellini Beans

1 Can Black Beans

1 Can Pinto Beans

1 28oz Can of Whole Peeled Tomatoes

4 Cups of Vegetable Broth

2 Carrots

2 Celery Stalks

1 Red Onion

2 Jalapeno Peppers

1 Tbsp Chili Powder

1 Tbsp Cumin

1 Tsp Turmeric

1 Tsp Salt

3 Garlic Cloves

Pinch of Red Pepper Flakes

Directions:

Drain and toss all of your beans into the crock pot.

Picture 005

Pour in tomatoes and then cut each one into smaller pieces.

Picture 008

Peel and chop carrots

Picture 012

Picture 013

Peel and slice onion

Picture 016

Chop celery, jalapenos, and garlic

Picture 014

Picnik collage1

Throw all chopped ingredients into the crock pot along with vegetable broth and seasonings. Stir

Picture 024

Turn crock pot to “low” if you’d like the soup to cook for 6-8 hours. If you want you want to speed the process up to 3-4 hours, you can turn it to “high.”

Picture 026

Turn off and you’re done!

Picture 034

Office Style

Things felt pretty relaxed around the office today. I spotted some great patterns amongst the dressed down looks. Two ensembles roped in leather bottoms to spice up a normal sweater combo. And, as usual…we can’t stop with the shorts/tights combo – it’s just too comfortable and too good. One thing is for sure – we know how to do comfortable yet stylish, and here are my favorite looks that did just that today.

Picture 003

Check out the trims in this blouse. They remind me of friendship bracelets. What a great unexpected touch…

Picture 011b

Picture 015

Picture 013

The Shrunken Stripe Pullover is a never fail. It always looks so comfortable and cute.

Picture 016a

Get this look easily with one of our maxi sweaters and the vegan leather shorts

Picture 008

Picture 005

she made this jacket herself – diy anyone??

Thursday Poll: November Catalog

For this month’s catalog we celebrated fashion inspiration from decades past and present – moving through the 20’s, 50’s, and 70’s to current day. There’s so much to love about this book, and each decade truly has its own spirit and style. Now it’s time to vote: which decade did you enjoy the most?

[polldaddy poll=5639198]