Our Beach designer lets us in on what she is obsessed about right now, the type of girl that’s on her mind and the lifestyle she lives. I always find when designing a collection it’s important to create a story and a muse, here shes done just that.
Poll: Hazy Days
Hazy Days come upon us when the sun shines hot in the sky; we think about spending days at the beach, from the early hours of the morning into the evening. This week’s lookbook is all about those thoughts… dreamy thoughts of the ocean, wearing sun drenched denims and washed knits when the sun goes down.
Office Style
The temperature was super hot yesterday, but it didn’t stop people in the office looking chic and cool. Style was still on everybody’s mind even though the sun was blazing hot.
Trend: Hazy Days
We all have an endless summer in our mind and this week’s trend “Hazy Days” emphasizes the all-day-at-the-beach feeling. You wake up and head to the ocean in the lightest and comfiest of clothes.
Blogger Picks: June
Happy summer solstice! Here are our must-haves for the month of June – shop the entire Blogger Picks collection on our site. Read More
Graffiti Converse, A Free People Exclusive
I’m a sucker for converse, and the moment I saw the exclusive-to-Free-People graffiti chucks online I knew they had to be mine! Once I learned that each pair were hand painted on a Brooklyn rooftop by one of our very own fp girls, Katie Heart, and her friend Prince$ I loved them even more. Read More
Obsessions: Swim
It’s that time of year where swim becomes an important thought: summer vacation, weekend park hang-outs and the notion of being free. We love a good bikini — it’s a necessity.
Here at Free People we think about swim as a lifestyle — we daydream about the beach girl, so we wanted to find out what our fashion manager and buyer for swim and intimates are thinking about this summer.
Pattie Boyd, Style Icon
Pattie Boyd had a dreamy, girl-next-door look to her that melted people’s hearts back in the ‘60s. The English model and photographer, who at the age of 19 become George Harrison’s wife, was said to have inspired many of the Beatles love songs. Her look consisted of cute miniskirts, short shift dresses, dolly shoes and polka dot hair bands.
Style File: Styling Intern
Before she came to Free People I would get lost on this Style File’s blog Wolf & Willow with some regularity. She takes amazing photographs, has rad taste, and rocks awesome style. Such a great talent to have up in our photo studio for the summer, I’m excited to see what she has to offer and I couldn’t have been more excited to capture her style. Read More
Handpicked: Americana Edition
As the 4th of July holiday approaches, we picked our red, white and blue favorites for the Americana edition of Handpicked! If you’re looking for something to wear for your Independence Day festivities, we’ve definitely got you covered :) Read More
An Editorial We Love: ‘There Was a Whisper’ by Mick de Lint for Fashion Gone Rogue
At least once a day I go onto Fashion Gone Rogue for some daily inspiration. Read More
Designer Feature: Born to Run
To run alongside our Americana trend, I caught up with one of our designers to find out what exactly Americana means to her. I always love the work process of our designers; seeing their hand-drawn sketches, then the product and then finally it coming to life in a beautifully styled catalog or lookbook.