Our February Catalog is here, and this time it stars none other than the fiercely beautiful, Freja Beha Erichsen! For the book’s concept, Freja takes on each of the brand’s girl types: Candy, Meadow, Ginger, Lou, and Molly. The fashion changes with each girl, from Lou’s graphic tees and sporty touches, to Candy’s polar opposite frilly and flirty dresses. Each girl has her own unique style, but unanimous across the board is that free-spirited quality possessed by every Free People woman. Photographer Joshua Allen captured Freja as she delved into each girl type and embodied what makes them strong, confident, and stylish figures.
Which girl do you most identify with from the catalog?
With Valentine’s Day just a week away, we got to thinking about our different fp girls and how they’d style their Valentine’s Day outfits and spend their evening! We asked five girls from around the office who embody Molly, Ginger, Candy, Meadow and Lou to be our models for some Valentine styling and imagined what their ideal night might hold… Read More
Today I’m at the independent fashion bloggers conference (IFB) where a community of fashion bloggers share their experiences. A panel of influential blogging experts such as Bryan Boy, Cupcakes and Cashmere, DKNY PR girl and others talk about their traits and why they love what they do. As you can expect from a group of bloggers from New York City the fashion here is quite something, Neon and Jewels are definitely hot topic!
Molly has that classic retro look – it’s preppy and sophisticated but in a cool modern way. She takes signature styles and makes them fresh again; her clothes have details such as tipping and pleating and she loves the Peter Pan collar like no other. She’s reserved but her personality exudes confidence… you’ll see her walking elegantly in a city, perched in an old library or quietly sitting in a coffee shop soaking in her thoughts.
Molly is our new style girl who was inspired by the retro things in life; she gives vintage a modern twist! To celebrate Molly’s debut online and in our catalog, we did a special photo shoot featuring FP Jemma, who embodied Molly perfectly – we want to thank the lovely people at One Shot coffee shop in Philly for letting us take photos, be sure to check out their place it’s pretty great – a wonderful atmosphere and delicious food and coffee!
New York City is celebrating the very best of fashion this week, New York Fashion week is finally here! We’re heading to the Big Apple to see some shows and to give you a little diary of what New York fashion week is all about. Expect high energy, style savvy details, and fashion at its best. I wonder what trends the designers will showcase for Fall.
Browsing her local FP store and trying out the voile trapeze slip.
Wearing one of our older sweaters over the lace trim bandeau.
Three words that best describe NYC style are: Urban, Elegant, Unique
What is your favorite trend this season?
Some big NYC trends for this season are peter pan collars, embellishments (studding, eyelets, gems, etc.) and playing with sheer and matte fabrics in the same garment. I have to say right now I am really into the sheer/matte fabrics!! The sheer look goes GREAT with a FP lacey bandeau!
What do you love most about New York?
Everyone has a purpose in New York. The energy of the city is like no other place. Everyone is full of major drive and ambition; it is inspiring to be in NY.
How would you describe your personal style? Which free people girl are you?
I have to say I am a Lou girl! NYC might be disappointed in me! I love to get dressed up once in a while, but you will usually catch me in baggy rugged sweaters, tunics, chunky jewelry and boots (lots of layering!) My friends would definitely say I am the “boy girl.”
A collection of photos have built up in my instagram like a visual calendar reminding me of certain things I did in the week.
It’s easy for me to declare that I’m slightly addicted to documenting my days, I like to capture the essence that remind me of my whereabouts, my feeling and my thought. Capturing a moment is like pressing pause on your life – which thought, which feeling you had there and then will remain there through the photo you took. Like a treasure chest it’s always nice digging through photos, the feeling you get is something else.
This week’s Style File always manages to look cute, but is never too fussy or over the top. Overall her looks have a simple beauty to them. There’s a definite Lou vibe coming through in the practical and cozy looks she gravitates towards. The look is usually centered around one knockout piece – a scarf, an awesome dress, or a pretty slip. She’ll then through the Lou vibe for a loop with some Candy thrown in there in either a feminine print or flirty lace and ruffles.
Throw a cozy sock on under your boots to live out the rest of the winter season.
Makeup, makeup, makeup! Fashion week is approaching and we want to look spot on when it comes to makeup!
Little tips or sneaky beauty secrets go a long way and can make such a difference to your daily makeup routine.
Tomorrow at 11:30 we’re sitting down with our in house makeup artist Deanna and on our Twitter page we will be answering your questions live! Just go to our Twitter page at 11:30 am and tweet at us any makeup tips you want to know!
This is my favorite catalog video to date – watch as Freja Beha Erichsen channels our five Free People girls! Song is “New Year’s Eve” by Mal Blum. Read More
As you may recall, we had a little contest this month in conjunction with our January catalog and its NY vs. LA theme. We picked a winner for each city, and now its time to learn a little bit more about these stylish ladies – up first, our LA winner, Eva of Cathedral City, California!
Her winning photo, rocking our sheer printed romper with a belt and turquoise accessories.
I definitely love the diversity that exists in L.A. It’s this huge melting pot of all kinds of people…mostly strange people [haha], but that is what makes L.A. interesting and unique. It’s one of those cities where self expression is a must.
Three words that best describe California style are: Cool, chic, and trendy.
How would you describe your personal style? Which Free People girl are you?
I would have to say I’m Meadow and Ginger mixed into one!! I love the relaxed, carefree, bohemian look when I’m out during the day running errands, shopping, or having lunch/coffee with friends. But I definitely appreciate a sexy mini dress paired with 5 inch platforms when I’m hitting the town!
What is your favorite trend this season?
Colorblocking seems very popular this season…haven’t tried it yet, but definitely something I would love to try. Who knew that not matching could ever look so cute?!?!
There’s a distinct trend in fashion that has been extremely noticeable around the office these past few months. Employees are embracing their feminine side with a look marked by retro-inspired blouses, peter pan collars, and oxford shoes. The flouncy shirts of the 40’s and 50’s are getting their second life – coming back styled with the coolness of inspirations like Alexa Chung. The retro look couldn’t be more refined and sophisticated, yet adventurous and hip at the same time. We like to pair the lady-like retro pieces back to jumpers and floppy hats for a look that we love so much, we’ve launched a new FP Girl inspired by the trend. Stay tuned next week to learn all about her, but for now, here’s a bit of ladylike and cool inspiration from around the Free People home offices…
