Freja Beha Erichsen x Free People – Catalog Sneak Peek!

I have been so excited to share our February catalog sneak peek, featuring one of my favorite models – Freja Beha Erichsen! She brings an amazing edgy attitude to our tomboy Lou styles and looks beyond gorgeous showing a softer Candy and Meadow side as well. The catalog was shot by Joshua Allen and drops next week – here’s a little preview!

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Office Space

It feels like spring today, and even if it’s just for one day, I’m rolling with it… I blame the weather for the fact that my eye went immediately to anything colorful and springlike in the office.

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The amazing Atlantic Neon Rope Bracelet.

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We love floral crowns for spring and summer!

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Abigail doing her best dead dog impression.

Behind the Scenes: Valentine’s Day Special Shoot!

The other day I hung out in the studio for a bit while our team did a special Valentine’s Day shoot with model Linda Vojtova. It was such a fun shoot with candy and flower props, and Linda was kind enough to answer a few questions for the blog! Read More

Vegan Leather: Blogger Picks

We were so excited about the arrival of our new vegan leather items, that we decided to each pick our favorite and show you guys how we’d style it!

Naomi:

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Top Pick: Embellished Vegan Leather Motorcycle Jacket

Pictured with: The Destroyer Tee and the Neon Tide Layering Necklace which hits the site next week!

I’ve had my eye on this jacket for a while now. I remember when I first sent it to a shoot forever ago. I hadn’t even seen it yet, but the merchandisers suggested it for the shoot, and the instant it got delivered to my desk I knew this was a rare and awesome piece. You can never go wrong with a leather jacket, and with this one, the detailing is just amazing! It’s tough yet boho and ethnic – the perfect throw on for any outfit.

Jemma:

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I always love the attitude that leather brings to your look, it gives that certain edge that has some kind of sex appeal about it.

Vegan leather gives you the same effect but gives you a peaceful mind too. My vegan leather pick is the smocked vegan leather dress; it’s sexy with a deep V but the smocking gives it that cute edge and that’s exactly how I like to dress. I’ve teamed it with a printed kimono and some studded loafers (look for this pair online next week!) to give it some extra jazz!

Julia:

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I already own a vegan leather jacket, so my current top pick is the vegan leather bustier.  It’s so edgy and cool – I love the stitching detail. I think it would look pretty rad over the cropped striped pullover with high waisted jeans in cooler weather, and in spring/summer I’d wear it all the time under loose tops like the desert dream tank.

Pictured with the chelsea beaded bracelet – necklace and tank coming next week!

Check out our vegan leather collection and let me know – which piece is your favorite?

Details: Quirky & Cool

I love quirky little details… today I kept noticing little things that made an outfit unique, like a little bit of leather on a denim shirt, pairing a vintage tee with a sequin vest, adding suspenders to the basic denim and tee, statement collar necklaces, striped denim and leopard, neon bracelets – you name it, our FP girls are rocking it.

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Dress down the fitted with daisies dress with a cool denim shirt.

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The casbah necklace looks awesome with collared shirts!

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You can find the neon bracelets in our stores!

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Ruby rocking her “You had me at woof” shirt :)

We love Paris Couture!

Whenever Paris Couture starts running I get giddy over fashion and the excitement of fashion weeks starts running through me. Paris Couture is what fashion dreams are made of, a traditional love and lure for craftsmanship and fine details, it’s fashion design at its very best and you can’t help but show true respect for it. The level of workmanship from the ateliers is especially inspiring. From Karl Lagerfeld’s tribute to shades of blue for Chanel, Valentino’s key to the eighteenth century’s Age of Enlightenment and “real” values to Elie Saab’s easy to digest rainbow of shiny, beautiful pink, peach, yellow, mint green and baby blue gowns.

Paris Couture shows true love to fashion “Fashion needs culture or it becomes empty” said Pier Paolo Piccioli and that’s so true. Now I’m looking forward to the ready to wear shows to begin 9 days and counting!

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Style File: Associate Buyer – Accessories

This week’s style file is our Associate Buyer for accessories, who traveled to the US from England to work at Free People. Her style is quirky and avant garde. It’s full of color and pattern – often with a theme like neon or turquoise. I love the risks she takes. There’s no fear, and nothing is too outrageous. It is, however, always inspiring.

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Get the look with our Marled Yarn Pullover, 5 Pocket Vintage Wash Skinnies, and Sugar Mountain Ankle Boots

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Color coordinated in turquoise – try it out: Cala Bead Bracelet,  Anasazi Epic Ring, London Blue Ring, Suwannee Ring, or the Hermoso Stone Ring

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Get the look with our Heavy Knit Pieced Sweater in Mayan Blue.

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The skull bracelet is available in FP stores!

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New Free People Vegan Leather has Arrived!

I have a lot of Free People in my closet, but one of the best FP purchases I’ve ever made was hands down my vegan leather jacket. It looks like real leather (in fact, most people think it is), its comfy, fits well, goes with everything and is still in great shape, despite being worn quite frequently. I was thrilled to hear that we’d be continuing with vegan leather, and some new product just arrived on our site that is to die for! We’ve got something for every girl – a new hooded vegan leather jacket, a smocked vegan leather dress, new vegan leather shorts in a washed pink color, a vegan leather bustier, and old favorites like the pleated vegan leather skirt are back. Check out some styling inspiration from our store girls below, and then play it cool and check out the new vegan leather on our website!

From left: toughen up a slip with the washed vegan leather short and fedora; throw on the double breasted vegan leather jacket over the lace stripes maxi dress; wear the cap sleeve gypsy lace dress in cold weather with tights, a cami and the same vegan leather jacket in gray; try an unexpected pairing with an airy blouse and vegan leather shorts.

Forget the l.b.d. (for now) – this spring we love little white dresses like the fitted with daisies dress, paired with vegan leather jackets!

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On my wishlist: the embellished vegan leather motorcycle jacket.

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Such a cute look! Pair the high waisted textured short with tights, a cute tank and vegan leather jacket.

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A more summery look with the washed vegan leather short, crochet bell sleeve top, sheer maxi bed jacket and sandals.

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Get this cool urban look with the fp one pacific trails pant, imagine me graphic tee, floppy hat and vegan leather jacket.

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How freaking cool is the vegan leather bustier?!?

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It looks awesome over a slip, like the delphine mesh skirt!

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Here the  vegan leather bustier is worn over the flock dot house slip, with the ruffle legging and tomorrow today shirt. Adorable!

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Super cute in the crochet short, stripe boy tee and vegan leather buttondown.

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Love this boho look with the washed vegan leather short, diamond crochet tunic, tights, the caballero ankle boot and some cute flower hair accessories (coming soon!).

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You can’t go wrong with the flock dot house slip, tights and embellished vegan leather motorcycle jacket!

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The long sleeved embellished party dress and double breasted vegan leather jacket.

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And last but not least, stop traffic in the amazing vegan-leather trimmed cage shift dress, western buttondown and embellished vegan leather motorcycle jacket.

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Shop the Vegan Leather collection!

Office Style: Shorts vs. Dresses

We’re getting sick of pants. All winter long its pants, pants, pants. Now, in the name of fashion, we’re rebelling. We’re pulling on tights for an extra layer, and getting out stowed away women’s shorts, skirts and dresses. For the last week in January “vs.” office style, I want to know – which winter rebellion look do you like best? It’s the shorts vs. the dresses….

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The Lou Ankle Boots!

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You can never go wrong with a good thermal.

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Get the look with our Tiza Floral Tights and the Worn in Original Docs.

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The Cropped Stripes Pullover looks great with this sparkly maxi skirt!

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So in love with the Costas Striped Maxi Dress Look!

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Thursday Poll:January Lookbook

This January, we traveled to Palm Springs, CA to shoot our lookbook with Alexandra Spencer of 4th and Bleeker. In the book, she takes on the look of a domesticated 70’s wild child as she hangs by the pool and goes about her day in a 70’s ranch style home. The looks are filled with stacked sandals, flowing bohemian prints and ditzy patterns elevated with hard-edged suede, sequins, and funky shades. There’s no doubt this woman is beautifully Free People. Which look is your favorite?

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Blogger Lookbook: Ode to Philly

The other day I mentioned that Jemma, Naomi and I hit up some of our favorite spots in Philadelphia to shoot a mini “Ode to Philly” lookbook in celebration of our store opening on Walnut St! We had so much fun shooting these photos, and we hope you love them too :)

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My location was the street I grew up on.  I felt it was symbolic in many ways, as our Philly store opening definitely feels like a homecoming for Free People.  Despite a brief time in San Francisco, I’ve lived in Philly my entire life – from the Fairmount neighborhood pictured below, to the suburbs just outside the city, to West Philadelphia, Manayunk, Center City, and now Old City. Home is where the heart is, and my heart will always be in Philly.

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I’m wearing the FP Light Weight Stretch Skinny Jeans, California Love Tee, Studded Plaid Buttondown, Vegan Leather Jacket, Wingtip Boot, Sam Feather Trim Fedora and Mari Flap Bag.  This is pretty much the type of thing I wear every day – I’m definitely a jeans and tee girl, and I am currently in love with the studded plaid shirt and wingtip boots!

Naomi

My favorite spot in Philadelphia is the train station. I first discovered it when I came to the city for college. On breaks, I would often travel by Amtrak to get home. The first time that I walked into the giant hall, my breath sort of leapt from my body. It feels exactly how you’d imagine a train station should feel. Sounds echo off of the huge high ceilings and passengers await their trains on long wooden benches. The elegance takes me back to days when people traveled on trains everywhere. The station also reminds me of my dad (he has a bit of a train fascination/hobby) which was a very comforting feeling when I first left home for college. I’ve now lived in Philly for about five years, and I’ve spent a lot of time in that train station. For six months I was commuting to NYC three days a week to intern, and that place became my best friend.

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I wanted to wear my favorite new Free People item there for this shoot. I fell in love with the Thrifty Eyes Dress the minute I saw photos come back of Karlie Kloss in our January book. I just got it this week, and I can’t wear it all different ways. This time around I paired it with our new Denim Button-Down and these awesome platforms which we’ll have on the site soon!

Jemma

My favorite place in Philly is Johnny Brenda’s, a bar in Fishtown, but yesterday I wanted to go to a place that I’ve been itching to go to for a while – I’m still kinda exploring Philly having moved here from the UK so… Franklin Fountain was the place I wanted to feast my eyes upon. I’m a girl who loves sweet things and things that are pretty to look, and during the summer months ice cream is my No1.  Franklin Fountain apparently has the best ice cream so I went to try and it didn’t disappoint – I was like a young girl in a candy store.

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Wearing the Retro Sleeve Dress, Lace Up Leather Jacket and Marrakesh Floppy Hat.