Shades of Spring

Tangerine… living reflection of a dream… the color of the sun just before it dips below the horizon; a powerful and healing hue that stimulates enthusiasm and creativity.

Items pictured: Crochet Cuff Henley, French Lace Trim Shorts, Dahl Court Tie Bracelet, Atlantic Neon Rope Bracelet, Distressed Tessa Tote, Mini Cables Pullover, Cutout Ponytail Cuff, Cosmos Maxi Dress, Lace Up Cord Shorts, Seamless Floral Jacquard Tank.

View the February Lookbook.

Thursday Poll: Sandals

It’s almost 60 degrees in Philadelphia today, and spirits are jumping with spring fever. Soon we’ll be running around bare-skinned and free. It’s time to clean up those toes and start picking out easy-to-wear sandals for when the warmth really hits. Which pair will you be living in this spring?

Archer Metal Sandal

Avalon Sandal

Bleeker Sandal

bleeker sandal

Caitlyn Gladiator Sandal

caitlyn gladiator sandal

Dora Sandal

Dora Sandal

Selene Sandal

selene sandal


[polldaddy poll=5971562]

Shades of Spring

Mint…it takes on tints of aqua and turquoise, but always maintains its uniqueness; it brings to mind tropical waters, egg shells and spring and leaves behind its fresh taste in your mouth.

Items pictured: Candy Stretch Skinny Jean, Poly Georgette Pleated Blouse, Auburn Pyramid Bracelet, Molly Flower Sheer Top, FP One Floral Lace Tunic, Geo Enamel Cuff, Thunderbird Belt, Totally Tape Graphic Tee, Colored Denim Cutoff Shorts.

Also pictured – Sally Hansen Xtreme Wear Nail Color in Mint Sorbet – the color used in our February lookbook :)

Shades of Spring

Lemon… a ray of sunshine, a light at the end of winter’s tunnel, daffodils and daisies poking their heads out of the ground and the fresh scent of citrus flower… a color associated with joy, happiness, intellect, and energy.

Items Pictured: Girlie Greaser Top, Colored Denim Cutoff Shorts, Babydoll Swing Long Sleeve Top, Auburn Pyramid Bracelet, Neon Spacedye Boot Sock, Printed Long Bed Jacket, Laguna Coast Pullover, Love of Gingham Bodycon, Long Colorblock Cardigan, Scallop Edge Lace Crop Top.

Shop the February lookbook.

A photo diary from LFW

Here’s round two of Sarah from Baby is a Sinner’s photo diary from LFW. Little snapshots from around the city with cool fuel stops well needed for running around in one of the leading fashion cities.

Leon is a great place to pick up quick healthy and organic snacks – it has me craving the sweet potatoes falafel wrap!! And check out that lady’s head piece, she’s sure making an impact!

London colours and punk influenced accessories, we love these little postcard snaps from all the way across the pond and I must say my new favorite show from LFW IS Peter Jensen!

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February Lookbook Behind the Scenes

Our February lookbook is so full of light and soft colors, it’s hard to believe it was shot on a chilly day in New York City in an abandoned building… our team shot at 5 Beekman St (more on this location to come) with photographer Anna Palma, who you may remember from this amazing video. Here’s a peek behind the scenes!

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Photos by Thomas Northcut.

View the February Lookbook!

Style File: Assistant Designer – Beach

Have you ever looked at a girl and thought, “there’s someone who knows what fashion is?” This week’s Style File is one of those girls. She’s not scared of an Avant Garde print or dressing head-to-toe in monochromatic tomato red. Her styling is spot on, the way one images a top fashion editor being styled. Although she always looks relaxed and comfortable, you just know that she’s into fashion. The sweater she throws on is perfectly nubby, and oh, that insanely cool necklace she’s wearing? It’s the logo for her friends’ young fashion line that is blowing up in the UK right now. Her style is flawless with great attention to detail. Look close and you’ll see a dreamy braid hidden in her waves. This girl knows how to dress herself.

Get the red look with our Easy Days Off the Shoulder Sweater, Five Pocket Seemed Legging, and Vegan Docs

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Try a vintage-inspired floral dress like the Floral Shirt Tail Pucker Dress

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Load on the rings, you can never have enough!

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A Photo Diary from LFW

London Fashion Week is underway and we have the beautiful blogger Sarah from Baby is a Sinner blog documenting what’s hot in the Big Smoke.

From the city to the style on the streets it’s quite apparent that London has a slightly more Rock N Roll/ Punk vibe than New York and again the colours of Neon made an appearance – a trend we all love!

has any London Fashion Show caught your eye yet?

Here’s a photo diary from LFW! More to come tomorrow!!

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Shades of Spring

Last week we told you about the pastel trend we love for spring, and today we released our February lookbook, a pastel story.  This week we’ll take a closer look at some of the pretty hues we love for spring, starting with rose… the color of delicate petals, sun-kissed cheeks and grapefruit, symbolic of gentleness, grace and sweetness.

Items pictured: Emma Too Fer Dress, All Over Lace Babydoll Top, Lace Up Skinny Cord, Neon Tide Layering Necklace, Colored Denim Cutoff Shorts, Muddy Waters Sneaker, Neon Nugget Friendship Bracelet, Auburn Pyramid Bracelet, Climbing Vines Blouse, Midtown Mini Dress, Side Slit Cami.

We also love the shade peach on the face right now – check out what’s in our makeup bag.

View the February lookbook!

February Lookbook Video

Spring is coming, I can feel it… you start to notice a little change in the air, it carries with it a scent of the warmth that is on its way, flowers poke their heads out of the ground to see if its safe to bloom yet, and the sun fights to stay out a little bit longer. Read More

Trend: We’re All About Denim

Denim is a fabric we can’t get enough of! It’s so easy, so versatile and so cool. This week we’re all about denim dressing as you can see by our Homepage.

The trend: Head to Toe Denim! That’s right we’re mixing and matching different tones of denim to create a bohemian rock and roll look. Yesterday we went up to the studio to see what looks we could create out of our Denim Collection ; from long and bohemian to short and funky, denim sure made us cool and easy towards the end of the day!

Items: Sweetheart Denim Romper, Contrasting Denim Maxi, Radio BBC Boot

Items: Mason Tee, Roadie Denim Shirt, Beach Cruiser Short, Studded Seattle Love Boot, Jenny Floppy Hat

denimItems: High Waisted Seamed Chloe Short, Top coming soon, Bag coming soon, Daphne Platform

denimItems left: On the Fringe Crochet Cami, Made to Last Denim Short, Zipper Ankle Boot, Marrakesh Floppy Hat, Where The Boys Are At Beaded Bracelets, Delhi Floral Crossbody, Ladder Quill Necklaces

Items right: Denim Cutoff  Shorts, Scallop Edge Lace Crop Top, Seamless Directions Top, Crochet Cardigan, Mainland Studded Boatshoe, Necklace coming soon.