For our April catalog we wanted to take a different approach and divide the book into three chapters, each with its own distinct story. “A Free People Family” features one of our favorite and most talented families, Guy Aroch, Anna Palma and their adorable children, photographed by Anna Palma. “Sweet as Candy” explores the darker side of the romantic Free People girl we call Candy, featuring stunning model Crystal Renn photographed in studio by Billy Kidd. Lastly, “The Girl in the Bikini,” shot by Guy Aroch, is an ode to summer, sunshine and swim. Model Ieva Laguna (also featured in the first chapter) is transformed with Brigitte Bardot-inspired hair and makeup and vacation-inspired retro styling. Read more »
Festival season is approaching, when fashion becomes that much more eclectic and free. People pull out all the stops to create a perfect festival look that’s eye catching, free spirited, and unique. This week for a DIY we customized one of our High and Low Buttondown shirts with fabric pens and embroidery stitches. Click through to find out how to win it, and how we did it! Read more »
This week, I really wanted to capture our employees hard at work and focus in on what they were up to. I like how these pictures give you a feel for all the different tasks that take place here around the office. Check it out!
Have you guys heard about the Sweetlife Festival? Presented by Sweetgreen, the festival is an annual celebration of music, healthy food and thoughtful living that takes place at Merriweather Post Pavilion in Columbia MD. The festival is only one day long but promises an amazing lineup and plenty of other awesome draws. Read more »
I followed our buyers around a for a few days in LA while they were on a research trip. They work fast with a good eye and know exactly what to seek out. We met in the morning around 8am in the Chamberlain West Holiday Hotel and then headed out to our destinations; vintage warehouses, vintage stores, high end boutiques, and cool concept stores to get inspired. Read more »
Mara Hoffman was born in Buffalo, NY and is now based in New York City, creating collections season by season, delivering a colorful array of prints and interesting silhouettes. She manages to bridge the gap between hippie cool and contemporary fashion and always has her signature prints present in her collections. Her designs have worldly influences and a flair for fantasy. This month we launched a special collection of Mara’s pieces that are unique and eye catching. Here’s an interview with the lovely designer!
Each week, we pull some of our favorite FP Me photos from our new style community. If you’re not familiar with FP Me, now is the time to check it out! It’s fun once you start seeing all the different ways women are wearing Free People product, we often get some great styling tips from those who upload photos. So, if you find yourself wearing a Free People item one day, find the product on our site and upload a pic of yourself. Every week we will post looks we love. Here are a few favorites from this week, and click on the link below the photos to check out each profile!
This week’s Office Style was a fun mixture of bright color pops and tomboy touches. Whether it was an oversized plaid tunic worn with cute ankle boots, pretty dresses with neon embroidery, baggy black harem pants worn with bold colors, or a prairie dress with black ankle boots. This week’s office style was fun, vibrant, and cool. Take a look!
Happy Holi everyone! Holi is a festival of color that is celebrated by Hindus every spring. The festival has many meanings, the first of which is a celebration of the beginning of spring – it is an explosion of color and official farewell to winter; a celebration of good over evil. Read more »