Post image for Style File: Merchandising Intern

Fresh out of college, our merchandising intern here at the office has sleek, cool-girl style. She pulls looks together with the ease of an off-duty model – rarely sporting color, and rocking a repertoire of easy tees, skinny jeans, ankle boots, and leather. Tattoos pepper her body with an added edge that’s subtle, but present. Behind all that seriousness is a sweet girl ready to ask you how your weekend was and share a funny story behind the pieces she’s wearing. Seeing her outfit each day was an excitement – I hope it you all think so too!

The Free People Pretty Suede Ankle Boot :)

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Maura -Nov 15, 2011, 10:31AM
Kim is the best! :) And killer style to boot! xo
Dee -Nov 14, 2011, 6:48PM
Her style is very edgy and she wears it all well! My only dislike was the pink sweater

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Post image for Free People Philadelphia!

It’s finally happening!!! We are SO excited to be opening a store in our hometown of Philly! The store will open in January and we are currently looking for an Assistant Store Manager & Assistant Visual Manager. Our fp girls put together this really cute video to give potential applicants some insight into a day in the life of an fp store manager!

Check out the video, and for more info about the position and/or to apply click here.

We are also currently looking for a Santa Barbara Store Manager and all positions in Birmingham, Alabama (coming soon)!

Janine Andrews -May 05, 2012, 11:02AM
Hi, I am trying to get an internship with your company. The internship starts May 21 and ends August 10. My career path is graphic design and I am a junior at the University of the Arts. My cell number is 609-276-1405. Thanks, Janine
Ayden -Nov 14, 2011, 10:31PM
Savannah, GA wants one too!

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Post image for Blogger’s Diary – The sweet scent of Fall

This weekend I enjoyed the feeling of Fall, the leaves have turned all fiery here in Philly. The rustic leaves brings a vintage feel, a feeling of age and decay that I’m drawn to; throughout my life I’ve loved the juxtaposition of the beautiful and the ugly finding old buildings and seeing the beauty in them. This nostalgic feeling comes flowing into me during fall – the trees decay ready to transform into something beautiful come spring. I kinda love that.

After a scrumptious brunch at one of my favorite restaurants here in Philly “Parc” that recalls the chic brasseries of Paris and a long walk in my vintage French military boots I returned home and got be-dazzled by party hats for these coming festive months – DIY soon perhaps!

Happy Monday all!!




Laura -Nov 14, 2011, 8:03PM
Great post your photos really scream Fall
Debbie Schramer -Nov 14, 2011, 1:51PM
I love your's really beautiful and always inspiring. i hope you'll visit my blog again, too. have some exciting news! We started a Kickstarter project with our art.....Kickstarter is the largest funding platform for artists online. Our project is about our incredible Nature Art, our fairy houses and furniture and lots of our other art, too. And there's tons of great "rewards" for people who support our project. Hope you'll visit my blog to find out more about it!! Our project goes til December 13th, but some of our art is one of a kind and will go fast. Keep creating fantastic are amazing!!

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Post image for Free People Through the Decades: The 1970s

The 1970s has always been a decade that fascinates me – it was such an interesting time of change. So many life-altering events took place in the late sixties, that the 70s seemed like a period when people were a little “dazed and confused”, turning to new types of music, film, or travel as a form of escapism. Many writers and musicians traveled to Morocco, where we shot this decade of our holiday catalog – seeking a change of scenery and inspiration. Others turned up in droves at Studio 54, to enjoy the disco music craze and dance the night away. Fashion was all about personal expression – from sequins and flowing dresses to floppy hats and bell-bottoms to the menswear look made famous by Annie Hall.

Pictured, clockwise from top left:
Led Zeppelin, one of the biggest bands of the 1970s
Diane Keaton as Annie Hall
Musician and 70s fashion icon Carly Simon
Mick Jagger and his first wife Bianca Jagger, who was a fashion icon in the 70s and fixture at Studio 54
Fleetwood Mac, who released one of the biggest albums of the 70s, Rumours, in 1977
A shot from our holiday catalog, by David Bellemere
Almost Famous captures the music scene in the 70s based on Cameron Crowe’s experience touring with some of the decade’s biggest bands, including the Allman Brothers, Lynard Skynard and Led Zeppelin.
Iconic photo of Talitha Getty in Morocco by Patrick Lichfield.

Stay tuned for some amazing behind the scenes photos, and check out the full holiday catalog.

hellosmith -Nov 14, 2011, 3:27PM
Where's David Bowie?

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Post image for Monday Quote



“When you photograph people in black and white, you photograph their souls.”

- Ted Grant

click on images for sources.

-Nov 16, 2011, 1:54PM
Amazing quote. I thought about it and it's SO true. Black and white photos help you see someone for who they are, clear to the point.
Kati -Nov 14, 2011, 2:13PM
This is a really interesting quote. I love black and white photography, maybe this is the reason why.

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Healthy Baking 101

Post image for Healthy Baking 101

Although I love to cook, when it comes to baking I’m something of an amateur. Growing up my parents always kept a kitchen stocked with healthy options, and if I whipped up a sheet of cookies for no reason they often went uneaten (except by me). As I got older and more health conscious, I realized that I probably shouldn’t be devouring these cookies either. So, in an effort to maintain a clean diet, I kind of fell off the baking band wagon and became more of a cook.

Nowadays, we have so many more options for healthy baking. Right here in Philly there is a café that serves up my favorite “nuffins” made with yogurt, olive oil, and splenda. It got me to thinking about baking in an all new way, and I decided to give it a stab again. Up until now, this has involved following other people’s recipes, but this past weekend I attempted making whole-wheat pumpkin cupcakes with yogurt as an experiment. I took photos, and was planning to post on them today, but sadly, they came out entirely too moist, and sort of fell in on themselves.

The week got hectic, and I couldn’t make it to the store to pick up ingredients for another recipe, so as a result, I thought I’d take you all along the learning curve with me. In attempts to get the recipe right, I’ve been doing some research on healthy baking substitutes that I’ve heard about. Here’s what I’ve learned so far and can’t wait to try out. Once I get the cupcakes just right, I’ll be sure to share them with you all & if any of you have tips – please share!


Substituting applesauce is one way to cut down on fat in baking. Using it keeps the finished product moist, but it really only works for oil-based baked goods (i.e. breads, muffins, and some cakes) not recipes calling for butter.  When you substitute applesauce, it’s even more important to work the batter gently, and as little as possible. Most sources recommend a 1:1 swap (1 cup of applesauce in a recipe calling for 1 cup of oil). Measure it out in a liquid measuring cup, and use unsweetened applesauce.



Yogurt is another great way to cut fat and calories, but maintain a tender, moist consistency in baked goods. This one can be used in both butter and oil-based recipes. In those calling for butter, replace half of the butter with half as much yogurt (1/4cup yogurt & 1/2cup butter in a recipe calling for 1 cup butter). For oil or shortening, replaice half of the oil with ¾ the amount of yogurt (1/4 cup + 2tbsp of yogurt with ½ cup oil in a recipe calling for 1 cup of oil).


Whole Wheat Flour

This is where it can get a bit tricky. From what I’ve read, you want to find whole-wheat pastry flour which is generally lighter than the all-purpose kind. You usually still have to include white flour when making this switch. Sometimes you can use 100% whole wheat, but that’s where experimenting comes in. From what I’ve read, going entirely whole-wheat works great with banana bread. Breads in general can take more, as it tends to make the product heavier which is okay with bread. When baking pastries you’ll want to stick to a 50/50 rule (substituting half the amount of all-purpose white flour with whole-wheat flour).

click on images for sources

Hmoureuse -Nov 21, 2011, 10:00AM
@Anonymous : gluten free flour is great ; you can use either coconut flour or rice or corn or chestnut flour (which is quite expensive, so I always mix rice and chestnut flour) As for the egg replacer, arrowroot is GREAT. 1 full tablespoon of arrowroot + 3 tbsp of water for one egg. I always use coconut oil as a substitute for butter as I am allergic to lactose but also almonds, soy, gluten, etc. Every day I find new ways to replace ingredients and it all tastes even better :)
michelle B -Nov 16, 2011, 6:13PM
While, I do love stevia(truvia is pretty good), I find that there is a distinct after taste and it can be tricky to sweeten when used alone. I typically used it with something else like agave, honey, concentrated white grape juice or powdered frutose. Sometimes I substitute it for half of raw sugar just to cup don on the sugar. I love to use it in whipped cream. Add two packets to a 1/2 pint of whipping cream and beat until peaks form. No one will ever know the difference!

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Post image for Vanitas
“An artistic collaboration with stylist Kathi Kauder and photographer Sabrina Theissen. For these collages Ashkan Honarvar used Vanitas symbols in a search for the equilibrium between life and death. The woman depicted features different animal eyes – remnants of the instincts that guide people under extreme circumstances.”











Taylor -Nov 14, 2011, 1:52PM
These are amazing! It's crazy how something as hideous as an organ can be portrayed as beautiful when it is placed alongside things like flowers and hints of fashion! I'm sure if each of us took the time to look at each one of these creations, we could find that each element symbolizes something. Holy crap, now these are art!
-Nov 14, 2011, 1:21PM
These are a really interesting blend of what is beautiful and grotesque together.

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Post image for Saturday DO

DO: go see a matinee






I love going to the movie theaters. The whole experience from handing your ticket to the usher and finding a seat, to diving completely into a movie is enchanting. There’s something about the larger than life image and surrounding sound that pulls you into the story in a way that just can’t happen elsewhere. I often find myself getting lost in the fantasies – awestruck.

Needless to say, going to the movies is magical fun, and well, matinees are cheap. Save yourself some money and leave the nighttime for other endeavors. Hit up a matinee this afternoon. I’ll finally be checking out Martha Marcy May Marlene, what are you going to see??

Jasmine -Nov 12, 2011, 3:20PM
Jasmine -Nov 12, 2011, 3:19PM
I'd love to this soon (:

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Post image for Office Style

We’re layering up to brace the elements here in Philly today. It’s one of the coolest days we’ve had yet this fall and boy is that wind slap-in-the-face cold. There’s no doubt we have tights on underneath our shorts, and those jackets are no longer an option, but a necessity. Of course, that doesn’t stop the lovely Free People ladies from throwing on an ace outfit. Check out how we’re doing it today…

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The Jenny Floppy Hat gets me every time…

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This is the very first vintage dress she ever bought, and now she has a whole closet full. I love pieces with great stories like this.

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There’s a cool factor to leather jackets that nothing else quit seems to pull off.

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I love this casual look with the We The Free Oversized Fleece Moto Jacket.

Good luck -Jul 20, 2012, 2:47AM
I am so takent by the We The Free Moto Jacket, is there any possibility someone could sell it to me? I have been looking forever, would really appreciate it : )

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Post image for Be the Stylist!

For all of you in the Philadelphia area – you’ll want to head to our KOP store this Saturday from 11am-1pm! A professional photographer will be in the store snapping photos of your best holiday styling creations in his “Winter Wonderland Photo Booth.” The store will then pick their four favorites which will go up on Facebook to be voted on. The look with the most votes will get featured on the BLDG 25 blog, right here!

More details on the store’s Facebook page.

Get out to the store and show us what you got. Can’t wait to see all of the amazing styling ;)

Post image for Guest Post from New Zealand

With all this talk of New Zealand and Australia here at the home offices I’ve been thirsting to learn more about the area. The wildlife and natural world I see in photographs has always intrigued me, but I wanted to know – what are the best spots, and what are the experiences actually like? So, when Soné Moriarty, a native New Zealander now living in Qatar, sent over a link to her blog (Polli Blog) I knew she’d be the perfect person to ask. With a passion for the simple pleasures in life, she seemed like a good, down-to-earth woman who could point me to the right things. Read through below on some of her favorite experiences and spots from the island country of New Zealand.

I am Soné Moriarty a Graphic designer and blogger from New Zealand. My blog is an inspirational online scrapbook of fashion, photography and my personal life.

Before starting this blog post I really had to narrow down all the pictures I had on my computer. So many good memories, so many beautiful places and so many things I love about New Zealand, the list is endless.

My favourite time of the year would have to be summer. It’s the time of the year where me and my hubby usually setup a backpack and a small tent to go camping along the coastal sides of New Zealand.

All you need is a bottle of wine, chips and dip, a flower crane and a guitar. As most of the camping sites are free and you’re able to wake up next to the beach and enjoy a warm cup of coffee.


Summer time is the best times to also find really good vintage buys. You can find the most beautiful vintage summer dresses and leather satchels in some of the smallest towns. Which is a raging trend at the moment! I always try to snatch up the peter-pan collared dresses which is almost impossible, yet so exciting when you do find one.

Hawks Bay is one of my favourite hot spots in New Zealand. Not only are you surrounded by vineyards but I love to go strawberry picking and strolling through a few local art and crafts stores in town.

Visiting the local Farmers markets is usually a must, as you’re able to stock up your cupboards with loads of fresh and organic local produce. My “have to get list” are usually, cherries, feijoas, strawberries, pineapples and mango’s and let’s not forget the ice cream.

Another must on your list would have to enjoy brunch at a boutique coffee shop called “French Tart” in Hamilton. I love meeting friends there for a vanilla shot coffee after a long weeks of work to unwind.





I hope you feel inspired and energized to make a trip to New Zealand. And as a reminder to all, don’t leave home without your camera, its precious memories like these that makes who we are.

Be sure to check out her blog for more! Thank you, Soné!

Ella Wild -Mar 10, 2014, 10:06AM
NZ is the top of my bucket list. I've lived in Australia and didn't have a chance to make it over there. Its a secret dream of my to liv in a airstream in NZ and travel around making and selling jewelry. A girl can wish, cant she? Ella Wild xoxox Visit my store:
Shikha Merigi -Mar 06, 2014, 11:59PM
Great Post!!! Love all these have a wonderful talent of photography.Keep it up . Cheers!!!

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Post image for Vegas Opening

Our brand-new and very first Las Vegas boutique opens today! We threw an opening bash last night with live music by Avalon Landing and styling by Lauren, Free People’s Art Director and Head Stylist. There was an amazing turnout flooding the store with fashionable women from far and wide. Fashion addicts that we are, we couldn’t help but snap some shots of our favorite looks…

utah ladies

These ladies drove all the way from Utah! #dedication

DIY Fishtail from blog

Not only is she an awesome fan for having driven all the way from Utah, but she also tried out the fishtail diy from last month’s guest post – so awesome!



styled by lauren

Lastly, a look styled by Lauren using the Gini Top, amazingly detailed Fleur Godet Maxi Skirt, and Jenoah Floppy Brim Hat.

daphne -Sep 28, 2012, 3:52PM
Loved your opening, but missed it, my friend told me you had everything, Except one major item My Jewelry, sure wish I can set up a appointment to show you some, one of a kind pieces, soon hopefully I work from home and currently serve Celion and dealing with Eva, for her grand opening ... so sad that I missed your`s... keep on smileing, you gals look stunning...
Katelyn -Dec 16, 2011, 4:01PM
I'm the girl in the jeans and yes they are from Free People! They go with EVERYTHING. It was great to meet you Julia :) XO

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