Stay inspired and dont miss a thing. Weekly updates from BLDG 25

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This week’s obsessions from around the web…Read More

Rylie -Apr 29, 2012, 4:29AM
Diem Chau went to my school :) Beautiful quote...I love Sylvia Plath

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Post image for Happy Friday, Let’s Dance!

Our beautiful web model Martha Hunt breaks down some moves in the studio — it’s a dance she learned back in her cheer-leading days and it’s super cute.

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Thao -May 05, 2013, 11:27PM
What is that song?!?!
Designer Sarees -Apr 30, 2012, 3:29AM
Awesome!! She looks so cute in this outfit..

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LP is an artist I accidentally discovered at SXSW, and boy am I glad I did.  Read More

Post image for Lately on Instagram

Take a peek at what we’ve been up to lately on instagram… follow along here!Read More

malin {kodiakbird} -Apr 28, 2012, 2:07PM
l.o.v.e.l.y. you guys are so inspirational
Ivana -Apr 27, 2012, 1:52PM
great stuff!!!! love the first photo, with all the colourful cushions!!! =))) xoxo, Ivana

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Post image for A Little Introduction

Free People and home décor are two things that I love with all my heart — and that’s precisely why I’m here!Read More

holly -May 01, 2012, 4:39PM
So exciting, can't wait to see your stuff! I love the first photo of you in the window, gorgeous!
Taylor -Apr 27, 2012, 10:32PM
welcome Brigette! I love decorating as well! I am constantly rearranging things in my room and I'm always looking for unique finds!

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Post image for Smoke on the Water

What happens when you put two insanely talented and beautiful women together? This shoot…featuring the designer behind Heyoka Leather — Leslie Crow — and shot by photographer Alexandra Valenti (who shot our July ’11 book). I can’t stop looking at these images — they are works of art! Read More

Lydia -Jun 06, 2012, 12:43AM
Amazing pics, very creative. NICE!
holly -May 01, 2012, 4:37PM
Really love that third one from the bottom with all the red!

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Post image for Store Events This Weekend

Our very first Florida store is opening this Friday April 27th! That’s right, we’re coming to the land of blue skies and bluer waters – check out what we’re doing to celebrate, as well as some fun stuff going on in other FP stores this weekend! Read More

abby -May 01, 2012, 11:21AM
I am so pumped!! Although kinda bummed its at the mall, I've have patiently awaited for this moment. Can't wait to pay FP a visit this weekend. Welcome :-).
Andrea -Apr 27, 2012, 10:43PM
Yessssss to Palm Beach!!!!

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Post image for Which Sunnies do you like?


The sun’s getting brighter… it’s time to pull out those sunglasses! We love the quirkiness that sunglasses can give your look — they can really make your outfit stand out in the crowd.

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kevin -May 04, 2012, 4:07AM
sunglasses are excellent

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Post image for Elsa Hosk by Guy Aroch

We’ve worked with both the talented Guy Aroch  and the stunning Elsa Hosk a few times on our catalogs — so it only seems fair to celebrate the exhibition that just went down in NYC at the Milk Studios!Read More

Haylee -May 05, 2012, 1:59AM
That first swimsuit is a-mazing. Please tell me that will be for sale in an upcoming catalogue. I want!
holly -May 01, 2012, 4:37PM
I love the one with the hair barrettes too... Guy Aroch is a brilliant photographer.

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Post image for WXPN’s Music Film Festival

Leave it to WXPN to organize Philadelphia’s first ever festival dedicated solely to films about music! Starting today and running through the weekend, they will be screening several music films, one of which I am particularly excited about.   Read More

tara polly -Apr 26, 2012, 8:25PM
oooh some of my favorites -- MUST see big easy express, thanks for the rec! xo.

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Post image for Office Style: Updating the Basic

Girls this week at the home office added cool and different accessories to make their looks fresh and new.

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Christina -Apr 26, 2012, 12:33PM
All of you are so cute! I especially love all the oxfords. I made some Nutella Stuffed Strawberries. Come see! Christina

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Post image for Little Surfer Girl

I was walking through the office a couple of weeks ago and something caught my eye. I stopped dead in my tracks, took a couple steps backwards and sure enough, there they were – four beautiful vintage surf boards leaning against the wall, waiting to be photographed. Read More

Natalie -Nov 24, 2012, 2:10PM
Gorgeous colors, these are amazing pictures. Always awesome to see a surf outfit that's actually attractive. Love the bracelets, too. <3
SEEA ! -Jun 07, 2012, 5:30PM
I love my Seea rashguard. its awesome that they are made specifically for us girls !

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