Stay inspired and dont miss a thing. Weekly updates from BLDG 25

Post image for call of the wild: behind the scenes

to get you guys in the mood for our e-catalog release (on monday) here are some behind the scenes images that capture the spirit of the shoot! we shot day one in our web studio with martha hunt and day two with andreea diaconu here at the navy yard in philly, where unexpected wilderness is just outside our office…














the e-catalog launches online on monday! we can’t wait!

Tara -Jun 03, 2011, 3:33PM
I dont think it has as much to do with "trendy" or "playing dress up". I am a Native American and I think the traditional adornments are a beautiful way for anybody to express themselves and celebrate the culture of our country. The women of Heyoka Leather actually have Lakota blood in them. You might want to look at it that way instead of posting negative energy.
Alyssa -Jun 03, 2011, 3:25PM
It seems Free People can't breathe lately without someone getting needlessly offended.

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Post image for Office Style: Little Details

If there’s one thing Free People employees know how to do … it’s accessories. Everyone had on the best little details today, so I just had to get up close and personal.

As if the shoes weren’t cool enough on their own – she takes layering to the next level with crocheted socks.

Probably the coolest vintage bag I’ve seen…ever?



I’m a huge fan of layering on tons of cool necklaces. These ladies paired the look with awesome textures in their clothes for an even cooler vibe.


So subtle and beautiful!


This woman wears where she grew up on her hand (middle finger). A friend made her a ring depicting the street.



Basics pop with the addition of unique statement necklaces.

Sydney -Oct 30, 2011, 7:52PM
Is there any way to DIY a bag like that? It is so cool! I havn’t ever seen anything like it!!!
fp naomi -Oct 18, 2011, 11:24AM
blank apparel - they're actually pieces made by our videographer and creative director. they don't have a shop up online yet, but you can shoot them an email at if you're interested in getting a piece made :)

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Post image for call of the wild: june e-catalog preview!







june is the one month each year when we do not shoot a catalog, but this year we decided to do something a little bit different… and the result is our first ever interactive e-catalog, “call of the wild”! launching monday june 6 on our website, there will be 17 interactive online pages for you to explore complete with behind the scenes footage, hair and makeup tutorials, how-to style videos, mood board and more!

the e-book was shot right here at our home office in philadelphia’s navy yard by our senior photographer, featuring martha hunt and andreea diaconu.  be sure to check out on monday for the full experience, it will blow your mind!

rosario -Jun 11, 2011, 11:18PM
I try to speak proper English, if something is wrong understand me hehehe :D jenni I'm also very thin and often criticizing, I'm not against skinny people, only that a publisher with a too thin model doesn't go with the beautiful free people publishers are always thin models, but this time I don't consider while nothing looks good aesthetics of previous catalogs
lizard king -Jun 06, 2011, 3:16PM
it feels like i am watching the doors movie

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Post image for Exile in Austin: July Catalog Release Party!

i am so excited to tell you guys about something special we’re doing to celebrate our july catalog! you may remember that i was down in austin a couple of months ago, where we shot the book with local band the happen-ins. well we had such a blast that we decided to go back and throw a party to celebrate the catalog release! And what better way to do it than with some live music from the happen-ins?!  if you aren’t familiar with these guys yet, you will be soon… their music – a blend of r&b, americana and classic rock – is intoxicating. not to mention, we love their style :) check them out on facebook here.

the event will take place friday june 17th at 5-8PM

at austin’s mohawk room– where we shot part of our july book!

located at 912 red river st– a strip of austin’s hottest live music venues.


come hang out with us while enjoying live music from the happen-ins, a special viewing of our catalog video before anyone has seen it, and enter your name in a raffle for a chance to win a $500 or $50 gift card to FP!

we’ll also hand out fliers for a 15% off discount that you can use at our austin store locations – downtown and at the domain.

***this is an all ages event!***

i’m so excited to go back to austin! i hope to see lots of you there!

Nikki Qiao -Jun 12, 2011, 12:17AM
wow!!! That's fantatic!!! I'm sooo going!!!!! I'm absolutely excited!!! Can I take some Photos?
fp julia -Jun 06, 2011, 9:06AM
madeline- it is all ages!! they just haven't fixed it on their website yet...

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Post image for june calendar!

the june calendar is here! click on the image to go to our flickr page and download the large size in the widescreen or regular version :)

“june, she´ll change her tune,
in restless walks she´ll prowl the night”

– simon & garfunkel

Liis -Jun 27, 2011, 6:11PM
ps: my bad, when I say 300, 200 or 150, I mean pixels ! :)
Liis -Jun 27, 2011, 6:09PM
click on the image and you'll be redirect to Flick's page. There, you can visualize all the sizes avaiable to download. It's better if you download the biggest size :) After that, when you'll have already the file on your PC, I believe the best way to find the size with good resolution for print, it's open the file on Photoshop. It's not the easiest way but it never fails! Once you have the file opened on Photoshop, you can fit it on a document with 210x297mm (A4 size) and the best resolution is 300. When you print an image, a 200 or 150 it's also good, but if you put 300, I'm sure it's gonna be AWESOME. Hope it works to all who have these doubts =) ! xoxo, Liis K.

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Post image for DIY Fabric Covered Notebook

I first found out about Willow Rose one day when I stumbled upon her adorable blog. She posted lots of stuff that inspired me creatively, so I decided to find out more about the woman behind the blog. What I found out – excitingly – is that she’s a beautiful woman living in the UK who creates neat hand-made treasures.

I fell in love with these fabric covered notebooks she custom-makes for people. All of the fabrics she personally sources herself, and she’ll even cover actual books if you’d like! I love the idea of having one of my favorite books made special by covering it in beautiful fabric.

For this week’s DIY, I’ve asked Willow to show us how we can make one of these notebooks at home and she was kind enough to share =)





























To find out more information and see Willow’s other projects check out her boutique website.

Rohit -Jun 27, 2013, 4:19AM can be a good source for such fabrics.
ivanna kemp -Apr 07, 2012, 2:04AM
My grandma has a curtain like this, it's now being used as a table cloth - I like what you're using it for!!!

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Post image for lookin for fun and feelin’ groovy











a fresh batch of facebook fan photos in the spirit of summer :)

Lauren -Jun 03, 2011, 12:39AM
Representing the short curvy girls who rock the crochet bathing suit- Feeling. Fabulous.
Kiera -Jun 01, 2011, 3:54PM
these pictures are so pretty and inspiring. I just love everything about them .

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Post image for slow down, you’re moving too fast

this weekend was such a beautiful escape from the manic pace of daily life – everything moves slower at the beach, in the best way.  waking up with coffee and a good book on the porch, strolling on the beach with water lapping at your toes, the rays of sun creeping over your skin, cooking on the grill, watching the sun sink into the horizon…there is nothing better, in my mind.



















did you all have a nice weekend? where is your favorite place in the world? -Feb 04, 2014, 10:16PM
I love slow down, you're moving too fast | Free People Blog I have read so many articles or reviews about the blogger lovers however this article is really a good piece of writing, keep it up.
sassy j -Jun 03, 2011, 10:41PM
Ocean City is heaven!!! Love the photos:)

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Post image for monday quote

“our individuality is all, all, that we have.  there are those who barter it for security, those who repress it for what they believe is the betterment of the whole society, but blessed in the twinkle of the morning star is the one who nurtures it and rides it, in grace and love and wit, from peculiar station to peculiar station along life’s bittersweet route.”

– tom robbins, jitterbug perfume

louboutin -Jun 01, 2011, 11:11PM
Great post! Love the pictures.
boho diva -May 31, 2011, 12:46PM
Gorgeous! Makes me wish I was on the beach. Reminds me of my wedding in Kauai! xoxo, Boho Diva

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Post image for Berry Smoothie

There are two kinds of people in this world: sweet and salty. I unfortunately, am one of those with a huge sweet tooth. I’m always trying to come up with healthy options that can still satisfy my craving. This berry smoothie is one of my favorites. It’s made with almond milk which gives it the perfect creaminess, and I also throw in a few mint leaves to make it refreshing. The best part? Almost anyone can eat it! It is vegetarian, vegan, and gluten-free. =)


-1 cup frozen strawberries

-1 cup frozen blueberries

-almond milk (approx 1 cup)

-1tbsp mint leaves

You will need either a blender or a hand blender (shown in this example)


Fill measuring cup with berries and mint leaves



Fill with almond milk until just a few berries are poking out on top


Hand blend (or blend) ingredients


Once ingredients have a purplish/pink color you can pour it into a glass or bowl and eat with a spoon.

**now that you’ve made this recipe feel free to experiment with any fruit combination you’d like. I like to stick to frozen fruit because they give it a nice cold iciness!

Robin Robaszkiewicz -Jun 01, 2011, 6:13AM
LOVE the clothes on here!
Meghan -May 31, 2011, 1:26PM
I made one this morning! Delicious, thank you for the tips! Vanilla Almond Milk is the tits!

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Post image for powwow

one of the blogs i frequent for finding really cool photography and artwork is booooooom – and it was through that site that i heard about “powwow.” what is powwow? i think their description says it best:

The beauty of art is most commonly enjoyed during its final stage. All the blood, sweat and tears happen behind closed doors. However, that is where the real grandeur lies. The process. Imagine for a moment a gathering of internationally renowned artists in one place. A place that will allow them to do what they do best: be creative. We give them the tools, the space and the freedom to paint for one week. We make that process open to the public, allowing them full engagement and interaction between the artists and their audience. They witness the creativity in its entirety and become an essential part of the artists’ process. It’s about the breaking down of those closed doors and making art accessible. Seeing creativity happen from beginning to end and bringing people together through art. A POW WOW.

amazing idea, right? the most recent powwow took place in oahu, hawaii, and i wanted to share some of the inspiring photos that came out of it.










images via we love campfires.

Jennifer -Jun 05, 2011, 6:04PM
I love wall murals- this looks so similar to street art! I love it!! if you're into that kinda stuff, check out
jeff -May 30, 2011, 7:04AM
thanks for posting this Julia! you should come to hawaii next february for the next one!

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Post image for Saturday DO

DO: call an old friend today.







Sometimes life gets really hectic. We’re focusing on everything we have to do, running around in a whirlwind of the here and what’s next. It’s all too simple to lose yourself and forget about the things that are not right in front of your face. Today, take a moment to stop the mayhem – to sit down and call an old friend, and to laugh at old memories and catch up on what’s new. I recently lost a good friend from high school. I had been meaning to call her that week, but every time I thought of it I was tired or had to run out the door. Lots of people say, “put that past behind you,” but I don’t always agree. Sometimes it’s important to remember the past – where you’ve been and the people who helped shape the person you are now.

If there is somebody you care about – call them. Call them on your way to the grocery store, call them while you’re doing the laundry, call them when you’re sitting on the beach. Fifteen minutes of hearing an old friend’s voice is worth it. Believe me.

click on images for sources

Kiera -Jun 01, 2011, 3:58PM
this is so right, when I was in 1st grade i moved from NJ to IL and i had a great friend named Katie, we were bests. Then i moved back to NJ the following summer. We promised to write but I couldn't keep up. I feel so bad that i didn't keep it touch and wish that i had so badly. I lost a really good friend and cant go back.
hm hippie -May 30, 2011, 2:59PM
I love old phones...I wish people still left messages on land lines and voicemail boxes! I remember how cool it was to come home and have my mom check our messages! Great Post!

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