February Lookbook Behind the Scenes

Our February lookbook is so full of light and soft colors, it’s hard to believe it was shot on a chilly day in New York City in an abandoned building… our team shot at 5 Beekman St (more on this location to come) with photographer Anna Palma, who you may remember from this amazing video. Here’s a peek behind the scenes!














Photos by Thomas Northcut.

View the February Lookbook!

Style File: Assistant Designer – Beach

Have you ever looked at a girl and thought, “there’s someone who knows what fashion is?” This week’s Style File is one of those girls. She’s not scared of an Avant Garde print or dressing head-to-toe in monochromatic tomato red. Her styling is spot on, the way one images a top fashion editor being styled. Although she always looks relaxed and comfortable, you just know that she’s into fashion. The sweater she throws on is perfectly nubby, and oh, that insanely cool necklace she’s wearing? It’s the logo for her friends’ young fashion line that is blowing up in the UK right now. Her style is flawless with great attention to detail. Look close and you’ll see a dreamy braid hidden in her waves. This girl knows how to dress herself.

Get the red look with our Easy Days Off the Shoulder Sweater, Five Pocket Seemed Legging, and Vegan Docs

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Try a vintage-inspired floral dress like the Floral Shirt Tail Pucker Dress

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Load on the rings, you can never have enough!

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A Photo Diary from LFW

London Fashion Week is underway and we have the beautiful blogger Sarah from Baby is a Sinner blog documenting what’s hot in the Big Smoke.

From the city to the style on the streets it’s quite apparent that London has a slightly more Rock N Roll/ Punk vibe than New York and again the colours of Neon made an appearance – a trend we all love!

has any London Fashion Show caught your eye yet?

Here’s a photo diary from LFW! More to come tomorrow!!







Shades of Spring

Last week we told you about the pastel trend we love for spring, and today we released our February lookbook, a pastel story.  This week we’ll take a closer look at some of the pretty hues we love for spring, starting with rose… the color of delicate petals, sun-kissed cheeks and grapefruit, symbolic of gentleness, grace and sweetness.

Items pictured: Emma Too Fer Dress, All Over Lace Babydoll Top, Lace Up Skinny Cord, Neon Tide Layering Necklace, Colored Denim Cutoff Shorts, Muddy Waters Sneaker, Neon Nugget Friendship Bracelet, Auburn Pyramid Bracelet, Climbing Vines Blouse, Midtown Mini Dress, Side Slit Cami.

We also love the shade peach on the face right now – check out what’s in our makeup bag.

View the February lookbook!

February Lookbook Video

Spring is coming, I can feel it… you start to notice a little change in the air, it carries with it a scent of the warmth that is on its way, flowers poke their heads out of the ground to see if its safe to bloom yet, and the sun fights to stay out a little bit longer. Read More

Saturday DO

DO: Stay in touch









It’s funny how life events coincide around similar themes to get you thinking. I went back to my hometown for visit the other weekend and brought a good friend from Philly along. I got to see some old friends and spent quality time with family. The warmth I felt from seeing everyone made for a good weekend, and also coincided with the conversation my friend and I had had on the car ride up.

She was telling me about an article she read that summarized the top five life regrets people report on their deathbed – one of which was losing touch with friends. They wished that they hadn’t let themselves get so caught up in the day-to-day here and now, and instead, picked up the phone or written a letter once in a while. People who once really mattered got lost in the mix of life, but in the end what’s going to matter is who you’ve loved and who loves you back.

In the days following my visit my thoughts resonated on this article and my hometown visit. Some of my friends weren’t around when I was home, and I found myself wanting to give them a call. I’ve vowed to try and do better at staying in touch, so that I don’t let those people get away. Especially today, with all of our technology – smart phones and email – there’s no excuse to not take a little bit of time. Learn from what the dying have said and stay in touch. When you come to the end of your road, you don’t want to be looking back with the same regrets.

click on images for source

Trend: We’re All About Denim

Denim is a fabric we can’t get enough of! It’s so easy, so versatile and so cool. This week we’re all about denim dressing as you can see by our Homepage.

The trend: Head to Toe Denim! That’s right we’re mixing and matching different tones of denim to create a bohemian rock and roll look. Yesterday we went up to the studio to see what looks we could create out of our Denim Collection ; from long and bohemian to short and funky, denim sure made us cool and easy towards the end of the day!

Items: Sweetheart Denim Romper, Contrasting Denim Maxi, Radio BBC Boot

Items: Mason Tee, Roadie Denim Shirt, Beach Cruiser Short, Studded Seattle Love Boot, Jenny Floppy Hat

denimItems: High Waisted Seamed Chloe Short, Top coming soon, Bag coming soon, Daphne Platform

denimItems left: On the Fringe Crochet Cami, Made to Last Denim Short, Zipper Ankle Boot, Marrakesh Floppy Hat, Where The Boys Are At Beaded Bracelets, Delhi Floral Crossbody, Ladder Quill Necklaces

Items right: Denim Cutoff  Shorts, Scallop Edge Lace Crop Top, Seamless Directions Top, Crochet Cardigan, Mainland Studded Boatshoe, Necklace coming soon.

Office Style: Meadow

Today, I went around the office and captured Meadow looks. Sadly, I think that the true, true Meadow comes out in warmer weather, so I didn’t find a ton of it on this rainy Philadelphia day. There were hints of her though! Even in the dreariest of conditions, we can’t help but pull out our bohemian touches – flowing bed jackets, paisley prints, lace detailing, and cozy knits among our favorites. Now, if only it were nice enough to lie outside in a sunny field…

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Meadow loves intricate detailing like fine-touched eyelets. Pick up our Daisy Eyelet Button Down if you’re into the look.

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When Meadow wears cardigans, she does them long and flowing. Get the look with our Ribbed Long Cashmere Cardigan and Jenny Floppy Hat.

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Get the flower-child look with our Mulberry Rose Crown.

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The Voile Trapeze Slip is a must-have in any Meadow closet.

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