Amy Soderlind is a great friend of the Free People family and personally she is a huge source of inspiration. She is beautiful on the inside and out, and the way that she writes and sees things is so refreshing and real. Read More
Our Intimates Fashion Manager’s Brooklyn apartment shows her aesthetic and love for all things she admires from music, vintage finds, antiques, fashion, scents, and her little cats. Her home is tasteful but yet inspiring… every little detail is considered and you leave feeling like you want to add a few more finishing little details to your own home, always! Read More
Our latest lookbook, Like a Rolling Stone, is quite possibly my favorite we’ve done…ever. Sometimes everything just comes together flawlessly, Read More
Today’s store style is full of easy, breezy, boho looks from tomboy overalls styled in the sweetest ways to easy maxi skirts and dresses. Our store girls always know how to put together the most effortless and inspirational outfits! Read More
Do you ever notice that when you go to get dressed, sometimes your eyes are totally drawn to a specific item, yet other times you’ll completely pass it over? I never really think about why I choose to wear certain things – it’s usually just because I “feel like it.” But when I recently took a deeper look into what I was choosing to wear on different days, I realized that everything seemed to coincide with my mood – or in other words, the way I was feeling – which totally makes sense. Read More
Bethany is a style blogger living in the LA area. We love her style and her simple, natural beauty, and think she speaks right to the Free People vibe. In her free time she is also photographer, a musician, singer/songwriter, and mom. We’re inspired by how effortlessly stylish Bethany is, and asked her to style one essential top in three different ways. Read More
Today we’re bringing back ou Style File series, where we give you a glimpse into the wardrobes of some of our favorite influential people. Today’s Style File is our eclectic Design Director and the brains behind our very loveable New Romantics line.
Whenever I hear or say the word Coqui Coqui it brings a smile to my face, not because it’s a common name for several species of frogs in Puerto Rico, but because it’s the name of a beautiful boutique hotel that brings to mind paradise and serenity. Read More
When I first heard about our trend featured on the homepage this week, one thing immediately came to mind: smoke bombs. We happened to have a couple boxes of them, leftover from when we relaunched the blog back in April. I jumped at the chance to break them back out to shoot some vignettes of some of my favorite items featured in the Smoke Signals trend! Moody jewelry with stones and crescent moons, crochet boots in a smokey gray wash, fedoras, and black lace are some of the elements that make up this trend. Read More
Despite the ice cold weather and the high speed winds of blizzard Nemo, we headed to New York City on Friday to capture street style outside of Lincoln Center. Every season during NYFW, the fashion parade hits the sidewalks and entertains us with unique looks, daring statements, and enough color and print that make our heads turn not just once but twice.
This week we are excited to unveil six new limited edition white dresses specially crafted by our designers. These stunning white dresses are made with so much love and attention to detail, and each one has a story and personality all its own. Read More
This week’s shop-able street style is from LA, a grungy-cool look that’s sophisticated and edgy. We love how our photo subject wore the FP New Romantics Material Girl Dress and teamed it with a leather jacket and studded heeled boots. This look shows that evening dresses can actually be toned down and worn in the day.